The It Jacket

Lafaani | Men's Green Cotton Embroidered Front Open Jacket

Men's Green Cotton Embroidered Front Open Jacket

Fitinc | Men's Wine Wool Melange Front Open Jackets

Men's Wine Wool Melange Front Open Jackets

Fitinc | Men's Navy Blue Wool Melange Front Open Jackets

Men's Navy Blue Wool Melange Front Open Jackets

Fitinc | Men's Light Grey Wool Melange Front Open Jackets

Men's Light Grey Wool Melange Front Open Jackets

Fitinc | Men's Black Wool Melange Front Open Jackets

Men's Black Wool Melange Front Open Jackets

Women's Solids: Black Women's Puffer Jackets

The Souled Store

Women's Solids: Black Women's Puffer Jackets

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Style

We believe that fashion should be a form of self-expression, a celebration of individuality, and a means of encouraging experimentation and inclusivity for the fashion-forward youth of India.

Experience

Our focus on providing a seamless and user-friendly experience extends to every aspect of our platform, from the design of the mobile app to the quality of customer support we offer

Sustainability

Our aim is to make sustainable fashion accessible to all, with emphasis on environment-friendly materials, recycled or upcycled fabrics and an ethical manufacturing cycle.