Whats Down

We believe that fashion should be a form of self-expression, a celebration of individuality, and a means of encouraging experimentation and inclusivity for the fashion-forward youth of India.

Our focus on providing a seamless and user-friendly experience extends to every aspect of our platform, from the design of the mobile app to the quality of customer support we offer

Our aim is to make sustainable fashion accessible to all, with emphasis on environment-friendly materials, recycled or upcycled fabrics and an ethical manufacturing cycle.