20 Parisian-Approved Brands Like Sézane You Need To Check Out

Trends come and go but the French It Girl aesthetic will always reign supreme. For some, this might be yet another clichéd trend but the effortlessness of Parisian style has led to its immortalisation over the decades through films, magazines and Instagram grids. The certain ‘je ne sais quoi’ aesthetic which is much loved by French women, comprises of feminine, wearable, everyday staples. What truly makes Parisian style unique is its ability to blend simplicity and sophistication- French women have mastered the art of looking polished without appearing that they tried too hard. It’s less about following what’s trending and more about investing in pieces that you can wear with years to come. Think- white shirts, Breton stripes, ballet flats, berets, tailored blazers and more.

When it comes to Parisian style, every once in a while, a fashion brand breaks through the clutter and secures a cult-like following to serve the ladies looking for the French It Girl aesthetic. One such brand? Sézane. For almost a decade, the Parisian-born brand has perfected the easy, romantic beauty of French girl style. Soft knits, flowy dresses, and vintage pieces that marry classic silhouettes with just the right hint of trend. And better still? Sézane is now B Corp Certified, so it's a go-to for those who want to shop stylishly and responsibly. But scoring a Sézane piece before it sells out needs a great amount of luck! Luckily, we did the digging and rounded up 20 Parisian-approved brands like Sézane that deserve a spot in your wardrobe.

About Sézane

Founded in 2013 by Morgane Sézalory, Sézane is the first French fashion brand to be born from the ground up online. On the principles of transparency, quality, and belonging, Sézane creates stunning, timeless pieces without intermediaries—assuring fair prices and no overproduction. Guided by a philosophy of sustainability and respectful design, the brand is renowned for its curated collections, twice-yearly archive drops, and commitment to creating clothing with a story. From laid-back knits to retro-chic accessories, Sézane embodies the ultimate modern Parisian chic with a conscience.

More than a fashion brand, Sézane is an experience—a co-created work resulting from the shared experiences of its members. With the recent expansion of Petit Sézane, the brand now brings its Gallic chic to children's wear, offering playful, retro-infused pieces designed for movement and self-expression. Rooted in mission, Sézane also launched its charity program DEMAIN in 2018, which collected over €10 million to invest in education, healthcare, and access to culture for communities all around the world. Every item, campaign, and collection forms part of an overarching narrative—one that continues to grow from their mythical Parisian hub on Rue du Bac.

‍Sézane’s main product categories: ‍

1. Clothing- Shirts, Blousers, Dresses, Jackets, Knitwear, Coats, Trousers, Shorts, Skirts, Tops, T-Shirts, Bodysuits, Sweatshirts

2. Swimwear- Swim Shorts, Swim Bottoms, Bikini Tops, Swimsuits

3. Accessories- Bags, Beach Bags, Shoes, Jewellery, Sunglasses, Belts, Scarves, Tights, Socks, Small Leather Goods

4. Petit Sézane- Baby, Shirts, Blouses, Dresses, Knitwear, Jackets, Coats, T-Shirts, Marinière, Bottoms, Sweatshirts, Shoes

5. For Him- Shirts, T-Shirts, Polos, Sweatshirts, Trousers, Shorts, Knitwear, Jackets, Swimwear, Suits, Shoes, Accessories, Leather Goods

20 Parisian-Approved Brands Like Sézane

Can’t get your hands on the French girl-approved Sézane styles? Don’t fret! We’ve curated a list of 20 Sézane-like brands that deserve a space in your closet. Let’s deep dive!

1. Soeur

Founded by sisters Domitille and Angélique Brion in 2008, Soeur was created to dress women from all generations. If you are in love with French fashion but want a little bit more of a modern edge and structure to it, Soeur is quite simply the answer. Their collections tend to borrow from menswear and offer interesting basics in good silhouettes. From cotton workwear-inspired separates and utilitarian overalls to balloon-style voluminous trousers and cocoon-cut coats, Soeur strikes the perfect balance between edge and sophistication.

2. Balzac Paris

Balzac Paris is one brand that has built up its reputation for the last decade and finally stepped into the UK in 2022, collaborating with heritage British brand Barbour for a show-stopping occasion. The brand is a true haven for classic French girl aesthetics-fabulous leather bucket bags, mohair cardigans, and oversized blazers with snaffle loafers. Based in a Paris studio, every piece is uniquely designed with an emphasis on sustainability and small-batch production, which typically sells out just about as fast as they can make them. The sought-after pie-crust collar blouses are a classic example- miss them now, and you miss them forever!

3. Sandro

Sandro was among the first names to have broken into the mid-luxury, "bridge" market, creating classic yet trendy staples within reasonable prices. Founded in 1984 by Evelyne Chetrite-sister of Judith Milgrom of Maje-the brand springs from a desire to design clothes for Parisian women in a way that fuses elegance with everyday wearability. Over the years, Sandro has expanded its reach worldwide, bringing in Sandro Hommes in 2008 for menswear and growing this retail empire into an impressive 745 stores, yet all the while staying very true to their effortless polish.

4. Claudie Pierlot

Founded in 1984, Claudie Pierlot had one aim- to create casual elegance for the modern Parisian woman. While Claudie has since passed on creative direction to a new design team, the brand has still maintained its cool, confident identity. The Claudie Pierlot girl freshens up French style—those retro sneakers are favored over ballet flats, silhouettes are modern, yet still borrowing from the Parisian classics. From sharp blazers and Breton stripes to signature denim and pussy-bow blouses, the label remains a classic for those effortlessly stylish staples.

5. Maje

Maje was opened in 1998 by Paris-born designer Judith Milgrom, Evelyne Chetrite's sister of Sandro. Although firmly based in the Parisian spirit—taking influence from women strolling the streets of Paris everyday—the brand whispers in Milgrom's Moroccan roots for the ultimate one-off look. And so, this is a breath of fresh air for the label with classic French sensibility offset with a punk rock-inspired youth. From pleated plaid minis and studded ballet shoes to tweed jackets à la Coco Chanel, Maje offers fashion-forward items that will appeal to women of every age.

6. The Kooples

The Kooples launched onto the style scene in 2007 and soon gained prominence throughout the 2010s with their signature grunge-chic style. Renowned for its edgy staples—black leather biker jacket, skinny jeans, and ankle boots—the label nails that indie-chic vibe currently returning to prominence. Its renegade DNA continues in both its styling and collaborations, such as the just-released Amelia bag created with Amelia Gray, which taps into the brand's cool, rock-and-roll attitude for a new generation.

7. Ba&sh

Ba&sh was launched in 2003 by friends Sharon Krief and Barbara Boccara, with a mission to make chic yet easy-to-wear clothing they wished they could find in their closets. Two decades on, the label has gone international with LVMH's support and has more than 400 stores globally. Despite its stunning growth, Ba&sh has remained committed to its core philosophy: making stylish, laid-back pieces to wear easily. From boho-chic embroidered blouses and easy-print dresses that can work for any occasion to classic denim, leather must-haves, and everyday items such as suede boots and metallic heels, Ba&sh is still bringing wardrobe staples with Gallic panache.

8. Musier Paris

Musier Paris is a new name in the French fashion market, launched in 2018 by influencer-turned-designer Anne-Laure Mais. With a firm focus on local expertise, the brand proudly makes 100% of its collections in France. Musier taps the vibrancy of the early 2000s, providing a nostalgic yet elevated interpretation of Y2K fashion. Look out for showstopping items such as halter-neck tops, ruched bodycon dresses, low-rise trousers, and sleek mules that add a twist to classic retro silhouettes.

9. Rouje

Rouje debuted in 2016 by the ultimate Parisian It-girl Jeanne Damas—often mentioned with other style stalwarts like Caroline de Maigret and Carine Roitfeld. Her stylishly effortless sense of style easily branched out into a fashion brand that was the go-to for contemporary French girl chic. Rouje built its reputation on flirtatious floral midi dresses, Bardot-print knits, and flawlessly cut denim. In 2025, the brand will keep serving up cheerful lettuce-trim essentials, mesh slip sundresses, lace-adorned pieces, and retro-inspired accessories. Of course, Damas launched a beauty line too, because no French-girl look would be whole without that iconic red lip.

10. Zadig & Voltaire

In 1997, Zadig & Voltaire carved out a reputation for itself by mixing grunge aesthetics with French style. Known for their affordable take on luxury, the brand’s DNA lies in their effortlessly cool mood board. Think- rock n roll inspired knitwear, silk camisoles with lace trims, floral dresses, etc. Zadig & Voltaire is a mix of attitude and sophistication, and that is why it is a favorite among fashionistas who love their appearance slightly undone but elegant.

11. Gaâla

Gaâla was started in 2019 by couple Kelly de Gaalon and Alexander Zhalezka with a priority on sustainability and enduring styles. The brand sources surplus fabrics acquired from high-fashion designers or brands, with the end product being collections utilizing lavish silks, crepes, and clean cotton that would otherwise not have been made. Aesthetically, Gaâla goes all in on all things quintessentially French—scarlet duchesse-satin dresses, vintage-inspired cropped cardigans (which are often paired with berets), and traditional bouclé skirt suits that radiate feminine charm.

12. Bobbies

Bobbies has been designing shoes since 2010, combining Parisian elegance with a relaxed, cool-girl vibe. Although the designs are made in Paris, the actual shoes are carefully produced in Portugal and Spain, highlighting skilled European craftsmanship. The range covers everything from sneakers and loafers to boots, heels, and ballet shoes. But it's their kitten-heel slingbacks that have earned a social-media favorite status, turning up in fashionable colors like oxblood, chocolate brown, and metallic silver—and classic prints like leopard, which essentially counts as neutral in any given wardrobe.

13. Make My Lemonade

The founder, Lisa Gachet loves joyfully dressing up! Make My Lemonade is the kind of brand that gives an instant boost of serotonin with its bright colors, playful prints, and a charm that feels like a lazy, summer afternoon. Whether you are looking to wear something for a weekend stroll or a late brunch, Make My Lemonade deserves a spot in your closet.

14. Sessùn

Sessùn is your effortlessly cool, boho-chic best friend—the one who's always put together but never tries too hard. Born in Marseille by Emma François, the brand takes that relaxed South of France sensibility into every garment. Prioritizing stunning craftsmanship and premium fabrics, Sessùn goes all-in on classic style with a cool, artistic edge. From sharp outerwear to dreamy blouses, everything feels carefully crafted. It may sit on the pricier side, but these are the kind of investment pieces you’ll wear and love for years.

15. APC

A.P.C. — short for Atelier de Production et de Création — is the go-to brand for minimalist, effortlessly cool Parisian style. Founded by Jean Touitou, the label is celebrated for its clean silhouettes, quality craftsmanship, and timeless essentials. Their raw denim jeans have reached cult status (if you don’t have a pair, it’s time), and their sleek leather bags are a common sight on stylish Parisians strolling through the city. With its refined yet unpretentious vibe, A.P.C. defines what understated luxury looks like in the French fashion world.

16. Saint James

Love Breton stripe sweaters? Then you should know the heritage brand that created it in 1889- Saint James. Taking inspiration from its nautical roots, the brand has established a concrete reputation with its fine wool knits. A Saint James sweater is as practical as it is chic- perfect for a walk along the Seine or a trip to the farmer's market in Normandy. It's a must-have in your wardrobe that'll be your friend for many years.

17. Flolove Paris

Flolove Paris is a charming Parisian label known for its romantic, ultra-feminine designs—all lovingly crafted by a small team in Picardy, France. If your style leans whimsical and playful, this brand will feel like a dream. Their collections are filled with delicate embroidery, floral details, frills, voluminous blouses, and breezy wide-leg trousers. One standout piece is the Patchouli Blouse—an effortlessly chic design in white with black polka dots that can be dressed down with jeans for a cute weekend look or paired with a pencil skirt for a more polished office outfit.

18. Orta

Orta is another boutique French brand that’s caught my attention for its dainty, feminine staples and its strong commitment to ethical production. I first came across Orta through a French YouTuber who featured their chunky striped knit, and I’ve been obsessed ever since. The brand produces its pieces in France and Portugal and is refreshingly transparent about its manufacturing process—something that adds even more value to their beautifully made clothing.

19. Mes Demoiselles

Mes Demoiselles is a well-loved French brand often spotted on high-end platforms like Farfetch and Net-a-Porter. With a distinctly bohemian flair, their collections strike a balance between laid-back vacation wear and luxe silk essentials. From their signature silk slip dresses and camis to elegant silk skirts, every release includes timeless staples with an artisanal touch. I often turn to their collections for outfit inspiration and wardrobe additions that feel both effortless and elevated.

20. The Frankie Shop

The Frankie Shop was first discovered as a boutique retailer nestled in New York’s Lower East Side, known for its carefully curated selection of beloved fashion brands. Since then, a ready-to-wear line has been launched under the label by founder Gaelle Drevet, whose sharp eye for style has been widely praised. The brand’s signature boxy silhouettes have been worn by countless style icons, including Hailey Bieber and Rihanna.