15+ Chinese Streetwear Brands You Need To Know In 2024

China's streetwear scene has exploded in recent years, blending traditional elements with cutting-edge fashion to create a unique cultural phenomenon. As young Chinese consumers embrace streetwear, they are not only adopting global trends but also shaping them with their own creative twists. This has led to the rise of homegrown brands that are making waves both domestically and internationally.

These brands draw inspiration from China’s rich history, subcultures, and contemporary urban life, fusing them into bold designs that speak to individuality and self-expression. Many of these labels incorporate traditional Chinese symbols, calligraphy, and craftsmanship with modern aesthetics, resulting in a fresh and authentic take on streetwear. From oversized silhouettes to minimalist pieces, Chinese streetwear brands are as diverse as they are innovative.

In 2024, these brands are not just following trends—they are setting them. With global fashion increasingly looking toward China for inspiration, now is the time to explore the 15+ Chinese streetwear brands that are pushing boundaries and redefining the fashion landscape. Whether you’re a streetwear enthusiast or new to the scene, these labels are worth watching.

What is Streetwear? 

Streetwear is a distinctive style of casual fashion that emerged from urban culture, particularly influenced by skateboarding, hip-hop, and youth subcultures in the late 20th century. It is characterized by comfortable, everyday clothing like graphic tees, hoodies, sneakers, and baggy pants, often featuring bold designs, logos, and a sense of rebellion. Unlike traditional fashion, which often follows seasonal trends and formal aesthetics, streetwear embraces a more relaxed, accessible, and expressive approach to style.

At its core, streetwear is about more than just clothing—it's a cultural movement. It reflects the attitudes and lifestyles of the people wearing it, often emphasizing individuality, self-expression, and a connection to subcultures. The style has evolved into a global phenomenon, influencing high fashion and street culture alike. Today, it’s not uncommon to see streetwear collaborations with luxury brands, cementing its place as a versatile and enduring force in the fashion world.

Streetwear and it’s Chinese Influence 

Streetwear has always been a reflection of urban culture, and in recent years, China's influence on the streetwear scene has grown significantly. As Chinese youth have embraced this fashion movement, they’ve added their own unique cultural elements, transforming global streetwear into something distinctly their own. With a rich history of craftsmanship, symbolism, and artistry, Chinese designers have incorporated traditional motifs like dragons, calligraphy, and martial arts references into modern streetwear designs. This fusion of ancient culture with modern urban aesthetics has helped Chinese streetwear stand out in a crowded market.

China’s massive fashion industry, combined with its fast-growing consumer base, has made it a key player in the streetwear movement. Cities like Beijing, Shanghai, and Guangzhou have become cultural hubs where local designers and brands thrive, often inspired by the fast-paced urban life and traditional heritage around them. Chinese consumers, particularly Gen Z, are redefining what it means to be fashionable, blending Western influences with local creativity, and driving the rise of homegrown streetwear brands.

In 2024, the global streetwear landscape is looking more toward China for fresh ideas. Chinese streetwear brands are not just imitating Western trends; they’re innovating and creating unique pieces that resonate with both domestic and international audiences. From collaborations with global brands to making waves at international fashion weeks, Chinese streetwear is now a powerful force in shaping the future of fashion, offering something authentic and deeply rooted in cultural pride.

List of Chinese streetwear brands you need to know in 2024

As streetwear continues to evolve, Chinese brands are making significant waves in the global fashion landscape, showcasing their unique cultural influences and innovative designs. With a rich blend of tradition and modernity, these brands reflect the diverse lifestyles and artistic expressions of the Chinese youth. From minimalist aesthetics to bold graphics, the offerings range widely, appealing to fashion enthusiasts around the world. In 2024, the following 20 Chinese streetwear brands are essential for anyone looking to explore the cutting-edge of contemporary fashion. Each brand brings its own flair and identity, pushing the boundaries of what streetwear can be.

1. ROARINGWILD

ROARINGWILD is a contemporary Chinese streetwear brand that has garnered attention for its modern, urban aesthetics and bold approach to fashion. Founded in 2010 in Shenzhen, the brand reflects the lifestyle and culture of Chinese youth, blending street style with a rebellious edge. ROARINGWILD is known for its clean, tech-inspired designs, often incorporating oversized silhouettes, neutral tones, and technical fabrics, which give its pieces a futuristic yet minimalist vibe.

The brand’s philosophy revolves around self-expression and challenging societal norms, making it a favorite among streetwear enthusiasts who seek individuality through fashion. With its focus on high-quality craftsmanship and attention to detail, ROARINGWILD has built a strong following both domestically and internationally. The brand often collaborates with artists, musicians, and other creatives, reinforcing its connection to the broader urban culture. In 2024, ROARINGWILD continues to influence the streetwear scene with its forward-thinking designs and commitment to innovation.

2. Sankuanz

Sankuanz is a cutting-edge Chinese streetwear brand founded by designer Shangguan Zhe in 2013. Known for its bold, avant-garde aesthetic, the brand pushes the boundaries of fashion with experimental designs and futuristic concepts. Sankuanz often blends streetwear with high-fashion elements, creating a unique fusion that sets it apart in the global fashion landscape. The brand’s collections frequently feature oversized silhouettes, vibrant colors, and innovative materials, offering a distinctive look that appeals to those who appreciate unconventional style.

Sankuanz’s designs are heavily influenced by subcultures, art, and even military references, which give its pieces a gritty, rebellious edge. The brand has gained international recognition, regularly showcasing its collections at Paris Fashion Week and collaborating with global names like Puma. Sankuanz is known for its daring approach to fashion, combining streetwear with conceptual artistry, making it a key player in both Chinese and international streetwear scenes in 2024.

3. CLOT

CLOT, founded in 2003 by Edison Chen and Kevin Poon, is a pioneering Chinese streetwear brand that bridges Eastern and Western cultures through fashion. Based in Hong Kong, CLOT is known for its ability to blend traditional Chinese motifs and symbols with contemporary streetwear styles, creating designs that are both culturally rich and globally relevant. The brand has gained a loyal following for its unique collaborations with international heavyweights such as Nike, Converse, and Levi’s, which often feature limited-edition releases and exclusive drops.

CLOT's collections often reflect Chinese heritage, using elements like calligraphy, dragons, and Eastern philosophies, while staying rooted in urban culture. The brand is a trendsetter in the Asian streetwear scene and has played a pivotal role in popularizing Chinese street style worldwide. In addition to fashion, CLOT operates JUICE, a lifestyle retail store that curates streetwear and sneakers. In 2024, CLOT remains a dominant force, influencing global streetwear culture.

4. Feng Chen Wang

Feng Chen Wang is a rising Chinese streetwear designer known for her experimental and deconstructed approach to fashion. Launched in 2015, the brand has quickly gained international recognition for its innovative designs that challenge conventional silhouettes and construction. Feng Chen Wang's pieces often feature oversized shapes, layered elements, and intricate detailing, blending functionality with bold aesthetics. The brand is known for incorporating both Eastern and Western influences, often drawing inspiration from Feng’s personal heritage and Chinese cultural references.

Sustainability and craftsmanship are key elements in Feng Chen Wang's collections, with the use of recycled materials and innovative techniques being central to her design philosophy. The brand has collaborated with iconic names like Nike and Converse, further elevating its global presence. With her unique vision and avant-garde approach, Feng Chen Wang is not only a leader in Chinese streetwear but also a significant voice in contemporary fashion worldwide, continuing to push creative boundaries in 2024.

5. Melting Sadness

Melting Sadness is a quirky and playful Chinese streetwear brand that has gained attention for its whimsical designs and vibrant color palettes. Founded by designer Zhang Quan, the brand is known for infusing streetwear with childlike nostalgia and cartoonish elements, creating a distinct aesthetic that feels both fun and fresh. Melting Sadness often incorporates bold graphic prints, exaggerated silhouettes, and unique character motifs, making it stand out in the ever-evolving streetwear landscape.

One of the brand's most recognizable collaborations is with Adidas, where Zhang's imaginative and youthful style blends with iconic sneaker designs, resulting in limited-edition drops that appeal to collectors and fashion enthusiasts alike. Melting Sadness captures the spirit of individuality and creativity, appealing to those who seek playful, statement-making pieces in their wardrobe. In 2024, the brand continues to push the boundaries of streetwear, offering a refreshing take on fashion that balances nostalgia and modern urban culture.

6. Soulgoods

Soulgoods is a prominent Beijing-based streetwear brand known for its bold designs and strong connection to Chinese culture. Founded by Wu Yue, the brand draws inspiration from Chinese heritage, music, and art, while also integrating global streetwear influences. Soulgoods is recognized for its distinctive tiger logo, which has become a symbol of the brand’s identity, representing strength and cultural pride.

The brand’s collections often fuse traditional Chinese elements with modern streetwear aesthetics, featuring graphic tees, oversized hoodies, and unique sneakers that appeal to both fashion-forward consumers and streetwear enthusiasts. Soulgoods is also known for its limited-edition drops and collaborations with international brands like Nike and Converse, further establishing its presence in the global fashion scene.

In 2024, Soulgoods remains at the forefront of Chinese streetwear, creating pieces that not only resonate with domestic audiences but also capture the attention of global street culture. Its unique blend of cultural storytelling and contemporary style makes it a standout brand in the streetwear industry.

7. Team Wang

Team Wang is a Chinese streetwear brand founded by globally renowned artist and entertainer Jackson Wang in 2020. The brand reflects Wang’s personal style, merging minimalist aesthetics with high-end street fashion. Known for its sleek, monochromatic designs and luxurious yet understated vibe, Team Wang offers a range of products from oversized hoodies and t-shirts to accessories, all marked by clean lines and subtle detailing. The brand's philosophy, encapsulated by the slogan "Know Yourself, Make Your Own History," emphasizes self-expression, individuality, and the pursuit of personal identity.

Team Wang has gained global attention not only due to Jackson Wang’s star power but also for its carefully curated drops and limited-edition collections, often in collaboration with other high-profile designers and brands. The label appeals to fashion-conscious youth who appreciate a sophisticated, modern take on streetwear. In 2024, Team Wang continues to solidify its presence both in the Chinese fashion scene and internationally, delivering high-quality pieces that blend comfort and elegance.

8. Pronounce

Pronounce is a progressive Chinese streetwear brand founded in 2016 by designers Yushan Li and Jun Zhou. Known for its gender-neutral designs and avant-garde approach, Pronounce blends traditional Chinese craftsmanship with contemporary fashion elements. The brand emphasizes fluidity in its collections, rejecting rigid gender norms by creating clothing that can be worn by anyone, regardless of gender. Pronounce’s designs often feature bold silhouettes, asymmetrical cuts, and innovative fabrics, giving its pieces a modern, architectural feel.

Cultural fusion is a key theme in Pronounce's work, with many collections drawing inspiration from both Eastern and Western influences. The brand often incorporates traditional Chinese techniques and motifs, while presenting them in fresh, unconventional ways. Pronounce has showcased its collections at international fashion weeks, including Milan Fashion Week, and has collaborated with major brands such as Converse.

In 2024, Pronounce continues to push boundaries in both streetwear and high fashion, appealing to a global audience that values inclusivity, creativity, and craftsmanship.

9. Staffonly

Staffonly is a cutting-edge Chinese streetwear brand founded by designers Shimo Zhou and Une Yea in 2015. Known for its innovative approach to fashion, the brand blends functional workwear elements with high-concept streetwear designs. Staffonly’s collections often feature technical fabrics, utilitarian details, and bold, experimental silhouettes, making the brand a standout in the modern streetwear scene. The designers are driven by the idea of merging practicality with creativity, resulting in pieces that are both wearable and artistically daring.

Staffonly often explores themes related to technology, science, and contemporary urban life, pushing the boundaries of traditional fashion with a forward-thinking approach. Their designs frequently include oversized fits, multi-pocketed jackets, and industrial details that emphasize functionality without sacrificing style. The brand has gained international recognition, having showcased at London and Shanghai Fashion Weeks. In 2024, Staffonly continues to influence the global streetwear scene with its unique combination of workwear-inspired designs and innovative aesthetics.

10. SMFK

SMFK is a rising Chinese streetwear brand known for its minimalist, futuristic aesthetic and premium, tech-inspired designs. Founded in 2016, the brand has quickly gained recognition for its sleek, high-quality garments that emphasize both functionality and style. SMFK incorporates elements of techwear, such as durable fabrics and utilitarian details, giving its collections a modern, urban edge.

The brand often uses a monochromatic color palette, focusing on clean lines, sharp tailoring, and subtle details. SMFK has become popular among fashion-forward youth in China who appreciate understated luxury and contemporary streetwear. It frequently collaborates with artists and other brands, further boosting its appeal in the street fashion scene. In 2024, SMFK continues to make waves with its innovative approach to blending streetwear with futuristic, performance-oriented design.

11. TYAKASHA

TYAKASHA is a playful and eclectic Chinese streetwear brand known for its whimsical, imaginative designs that blend street style with youthful creativity. Founded by Shanghai-based designer Chen Tianzhuo, TYAKASHA has gained a strong following for its quirky prints, cartoon-inspired graphics, and bold use of colors. The brand’s aesthetic is rooted in storytelling, often featuring fantastical themes and characters that bring a sense of fun and adventure to its collections. TYAKASHA's designs range from oversized hoodies and graphic tees to unique accessories, making it a favorite for those who love unconventional fashion.

TYAKASHA draws inspiration from a wide variety of sources, including fantasy worlds, outer space, and childhood nostalgia, which gives the brand a fresh and distinctive vibe. Its lighthearted approach to streetwear appeals to a younger audience that values individuality and a playful sense of style. The brand has also collaborated with well-known international companies such as KFC and Puma, bringing its vibrant designs to a wider audience.

12. Hamcus

Hamcus is a futuristic and experimental Chinese streetwear brand known for its dystopian, techwear-inspired designs. Founded by designer Tuff Leung, the brand offers a unique fusion of functionality, avant-garde aesthetics, and storytelling. Hamcus focuses on creating highly technical garments, often featuring multi-functional elements like straps, zippers, and modular components that reflect the brand’s utilitarian ethos. The designs are characterized by oversized silhouettes, muted color palettes, and intricate detailing, drawing inspiration from post-apocalyptic and sci-fi themes.

Hamcus' approach to fashion is deeply conceptual, with each collection telling a narrative that explores ideas of survival, technology, and the future of humanity. The brand’s use of innovative materials and futuristic construction techniques positions it at the forefront of techwear, appealing to fashion enthusiasts who appreciate a blend of style and functionality.

In 2024, Hamcus continues to push the boundaries of streetwear with its forward-thinking designs and immersive storytelling, making it a standout label in the global streetwear and techwear scenes. Its commitment to craftsmanship, technical innovation, and bold aesthetics solidifies its reputation as one of China's most distinctive fashion brands.

13. FMACM

FMACM, short for "Fang Man and Chao Meng," is a Chinese streetwear brand founded by designer Liu Yu in 2016. Known for its unique blend of contemporary design and traditional Chinese elements, FMACM has made a name for itself with its bold graphics, oversized silhouettes, and playful aesthetics. The brand often incorporates cultural references, vibrant colors, and distinctive motifs, reflecting the dynamic urban landscape of modern China.

FMACM emphasizes individuality and self-expression, appealing to the younger generation that values creativity and authenticity in fashion. Its collections frequently feature streetwear staples like hoodies, t-shirts, and outerwear, all designed with a fresh and youthful twist. The brand also promotes a sense of community through its collaborative projects and involvement in street culture, often engaging with local artists and musicians. In 2024, FMACM continues to thrive as a standout player in the Chinese streetwear scene, blending cultural heritage with contemporary flair. Its innovative designs and commitment to celebrating urban life resonate with fashion enthusiasts seeking unique pieces that reflect their lifestyle and identity.

14. Bosideng

Bosideng is a renowned Chinese outerwear brand established in 1976, best known for its high-quality down jackets and innovative approach to fashion. With a strong emphasis on craftsmanship and functionality, Bosideng has built a solid reputation both domestically and internationally. Originally focusing on providing warm clothing for the cold winters in China, the brand has evolved into a leading player in the global fashion scene, known for its stylish and versatile outerwear options.

In recent years, Bosideng has embraced modern design aesthetics, collaborating with international designers and participating in global fashion events to showcase its collections. The brand combines traditional craftsmanship with contemporary styles, often featuring bold colors, unique patterns, and innovative materials. This commitment to design and quality has helped Bosideng capture the attention of fashion enthusiasts, making it a favorite for those seeking both functionality and style in their winter wardrobe.

15. Unawares

Unawares is a contemporary Chinese streetwear brand founded by designer Zhang Dong in 2018. Known for its minimalist aesthetic and innovative designs, Unawares focuses on creating versatile pieces that blend style with comfort. The brand emphasizes clean lines, neutral color palettes, and functional silhouettes, appealing to those who appreciate understated fashion with a modern edge.

Unawares often incorporates unique fabric treatments and details, such as asymmetrical cuts and layered designs, which elevate everyday staples into fashionable statements. The brand’s philosophy revolves around the idea of conscious design, encouraging consumers to embrace quality over quantity and invest in pieces that can be worn across various settings.

16. Peacebird Men

Peacebird Men is a prominent Chinese streetwear brand known for its trendy and youthful designs that blend urban aesthetics with high-fashion elements. Founded in 1996, the brand has grown to become a key player in the Chinese fashion market, offering a wide range of clothing and accessories that cater to the modern man's lifestyle. Peacebird Men focuses on delivering stylish yet affordable pieces, making it a go-to choice for young consumers looking to express their individuality through fashion.

The brand is characterized by its ability to stay ahead of fashion trends, often incorporating bold graphics, vibrant colors, and contemporary silhouettes into its collections. Peacebird Men frequently collaborates with local and international designers, infusing fresh perspectives into its designs. Its offerings range from casual streetwear staples, such as hoodies and graphic tees, to more tailored pieces that reflect current fashion trends.

Conclusion 

In conclusion, the Chinese streetwear scene is a dynamic and vibrant landscape that continues to evolve, showcasing a diverse array of brands that blend cultural heritage with modern design. From bold graphics and experimental silhouettes to minimalist aesthetics, these brands are not only redefining street fashion but also making their mark on the global stage. As we move through 2024, the influence of Chinese streetwear is expected to grow, driven by a new generation of designers and consumers who value authenticity, creativity, and individual expression.

As these brands continue to push boundaries and challenge norms, they reflect the changing dynamics of fashion and the ever-increasing importance of cultural narratives. Whether through innovative collaborations or unique storytelling, Chinese streetwear brands are carving out their space in the international market. By embracing their roots while simultaneously looking forward, they are setting the stage for a future where fashion is a true representation of the diverse influences and experiences that shape our world. As we celebrate these trailblazers, it’s clear that the future of streetwear is bright, bold, and full of potential.