15 Homegrown Streetwear Brands Redefining Fashion

Streetwear has transcended its humble beginnings to become a global fashion powerhouse, influencing everything from high fashion runways to everyday casual wear. Rooted in the skateboarding and hip-hop cultures of the 1980s and 1990s, streetwear emphasizes comfort, individuality, and authenticity. Its unique blend of art, music, and sports elements has made it a favorite among the youth and trendsetters.

While global brands like Supreme and Off-White have become household names, the rise of homegrown streetwear labels is redefining the fashion landscape. These local brands bring fresh perspectives and innovative designs that resonate deeply with their communities. By drawing inspiration from their cultural heritage and urban environments, they offer unique styles that stand out in the crowded fashion market.

In this article, we highlight 15 homegrown streetwear brands that are making waves and challenging the status quo. From exclusive drops to sustainable practices, these brands are not only shaping the future of fashion but also fostering a sense of community and identity. Whether you're a seasoned hypebeast or new to the streetwear scene, these labels are worth watching.

What is streetwear? 

Streetwear is a distinctive style of casual clothing that emerged from the skateboarding and hip-hop cultures of the 1980s and 1990s. This fashion movement, which began in urban centers like New York and Los Angeles, emphasizes comfort, individuality, and authenticity. Key elements of streetwear include graphic T-shirts, hoodies, sneakers, and baseball caps. Unlike traditional high fashion, streetwear is deeply rooted in youth culture and often draws inspiration from music, art, and sports. This blend of influences creates a dynamic and constantly evolving style that resonates with a diverse audience.

A significant aspect of streetwear is its emphasis on limited editions and exclusive releases. Brands like Supreme, Off-White, and BAPE have mastered the art of creating hype through scarcity, often releasing products in small quantities that sell out quickly. This strategy not only drives demand but also fosters a sense of community and belonging among consumers who manage to secure these coveted items. Streetwear enthusiasts, known as "hypebeasts," are often willing to camp out overnight or pay high resale prices to get their hands on these limited pieces. This exclusivity turns clothing into status symbols and helps maintain the brand’s allure.

Furthermore, streetwear's influence has expanded beyond fashion to become a cultural phenomenon. It has permeated various aspects of popular culture, from music and sports to art and social media. Collaborations between streetwear brands and high fashion designers have blurred the lines between casual and luxury fashion, leading to the rise of the "athleisure" trend. This crossover appeal has made streetwear a significant force in the fashion industry, attracting a diverse following and inspiring a new generation of designers. As streetwear continues to evolve, it remains a testament to the power of youth culture and its ability to shape and redefine fashion norms.

Top 15 Indian homegrown streetwear brands

India's burgeoning streetwear scene is fueled by a vibrant community of homegrown brands, each bringing its unique blend of style, culture, and innovation to the forefront. These brands represent a fusion of traditional Indian craftsmanship with contemporary urban aesthetics, catering to the evolving tastes of the country's youth. From graphic tees to statement outerwear and cutting-edge accessories, Indian streetwear brands offer a diverse range of offerings that resonate with the dynamic spirit of modern urban life. In this list, we delve into the top 15 Indian homegrown streetwear brands that are making waves both domestically and on the global stage, showcasing the creativity, authenticity, and ingenuity of India's streetwear landscape.

1. Nought One

Nought One is a standout brand in the Indian streetwear scene, known for its innovative fusion of streetwear and high fashion. Founded by Abhishek Paatni, the brand has quickly garnered attention for its avant-garde designs that push the boundaries of traditional streetwear. Nought One emphasizes bold aesthetics, unique cuts, and intricate detailing, setting it apart from more conventional labels. The brand’s collections often feature a mix of edgy and contemporary elements, incorporating asymmetrical designs, layered textures, and striking graphics. This approach creates a distinctive look that resonates with fashion-forward individuals who seek to make a statement with their clothing. Nought One’s ability to blend urban influences with high fashion sensibilities has earned it a dedicated following among India’s youth and fashion enthusiasts.

Beyond its innovative designs, Nought One is also known for its commitment to quality and craftsmanship. Each piece is meticulously crafted to ensure it not only looks good but also stands the test of time. The brand often draws inspiration from global streetwear trends while infusing them with a unique Indian twist, resulting in collections that are both globally relevant and locally resonant. Nought One’s impact on the Indian streetwear scene is significant, as it continues to redefine what contemporary fashion can be. By challenging norms and embracing creativity, Nought One is not just a brand but a movement that inspires self-expression and individuality through fashion.

2. Almost Gods

Almost Gods is a trailblazing Indian streetwear brand that has quickly made a name for itself with its bold, artistic designs and high fashion aesthetics. Founded by Dhruv Khurana, the brand merges street culture with avant-garde fashion, creating pieces that are both visually striking and culturally significant. Almost Gods stands out for its commitment to storytelling through design, often incorporating themes of mythology, art, and contemporary societal issues into its collections. The brand's offerings include a range of apparel that features bold graphics, intricate embroidery, and innovative silhouettes. Almost Gods' designs are not just about making a fashion statement; they are about making a cultural impact. The brand's pieces often carry deep narratives that challenge conventional thinking and inspire dialogue among the fashion community.

Almost Gods also places a strong emphasis on quality and craftsmanship. Each garment is meticulously crafted to ensure it meets the highest standards of durability and style. This attention to detail is evident in the luxurious fabrics, precise tailoring, and unique embellishments that characterize the brand's collections. By blending high fashion with streetwear, Almost Gods is redefining the boundaries of contemporary fashion. The brand's visionary approach and dedication to pushing creative limits have earned it a loyal following both in India and internationally. Almost Gods continues to elevate Indian streetwear, showcasing the country's potential to influence and shape global fashion trends.

3. HUEMN

HUEMN is a dynamic Indian streetwear brand that seamlessly blends urban fashion with social consciousness. Founded by Pranav Misra and Shyma Shetty, the brand is renowned for its progressive designs and thought-provoking collections. HUEMN's ethos revolves around inclusivity, sustainability, and cultural awareness, making it a standout player in the fashion landscape. The brand's collections are a reflection of contemporary issues and cultural themes, often addressing topics such as gender equality, environmental sustainability, and social justice. HUEMN's designs feature bold graphics, innovative silhouettes, and a diverse color palette, creating pieces that are both visually striking and socially relevant.

In addition to its commitment to design innovation, HUEMN places a strong emphasis on ethical and sustainable practices. The brand prioritizes transparency and accountability throughout its supply chain, ensuring that its garments are produced in an environmentally and socially responsible manner. By promoting fair labor practices and using eco-friendly materials, HUEMN strives to minimize its environmental footprint and make a positive impact on the fashion industry. HUEMN's bold vision and commitment to social responsibility have earned it acclaim both domestically and internationally. The brand's progressive approach to streetwear not only challenges conventional norms but also inspires a new generation of fashion enthusiasts to use their voice and style to advocate for change.

4. Jaywalking

Jaywalking stands out as a pioneering force in the Indian streetwear scene, renowned for its avant-garde designs and fearless approach to fashion. Founded by Karan Berry and Leon Vaz, the brand has carved a niche for itself with its unconventional aesthetic and boundary-pushing collections. Jaywalking's ethos revolves around self-expression, individuality, and breaking free from societal norms, making it a favorite among the fashion-forward youth. The brand's collections are characterized by bold silhouettes, experimental cuts, and unexpected combinations of textures and fabrics. Jaywalking's designs often challenge traditional notions of style, pushing the boundaries of what is considered acceptable in mainstream fashion. From oversized proportions to asymmetrical detailing, each piece is a statement of rebellion and creativity.

In addition to its avant-garde designs, Jaywalking is also known for its commitment to sustainability and ethical production practices. The brand prioritizes transparency and accountability throughout its supply chain, ensuring that its garments are made in accordance with the highest environmental and social standards. By championing ethical fashion, Jaywalking aims to inspire positive change within the industry and beyond. Jaywalking's bold vision and uncompromising attitude have earned it a devoted following among fashion enthusiasts and influencers alike. The brand's fearless approach to design and commitment to sustainability have positioned it as a leader in the Indian streetwear scene, paving the way for a new era of conscious and unconventional fashion.

5. Bluorng

Bluorng is a rising star in the Indian streetwear landscape, known for its vibrant designs and youthful energy. Founded by Rahul Jhaveri and Aryan Ashar, the brand has quickly gained popularity for its bold colors, playful patterns, and eclectic aesthetic. Bluorng's mission is to inject fun and excitement into streetwear, offering apparel that reflects the dynamic spirit of urban youth culture. The brand's collections feature a mix of graphic T-shirts, hoodies, and accessories, all adorned with eye-catching prints and bold branding. 

Bluorng draws inspiration from a diverse range of sources, including pop culture, street art, and retro nostalgia, resulting in designs that are both eclectic and nostalgic. Each piece is designed to make a statement and stand out in a crowd, reflecting the brand's motto of "Be Bold, Be Bluorng." In addition to its distinctive aesthetic, Bluorng is committed to sustainability and ethical production practices. The brand prioritizes eco-friendly materials and transparent supply chains, ensuring that its garments are produced in a responsible and environmentally conscious manner. By championing sustainability, Bluorng aims to set a positive example for the fashion industry and inspire others to make more conscious choices.

6. NorBlack NorWhite

NorBlack NorWhite is a groundbreaking Indian streetwear brand that celebrates the country's rich cultural heritage through contemporary fashion. Founded by Mriga Kapadiya and Amrit Kumar, the brand seamlessly blends traditional Indian textiles with modern streetwear aesthetics, creating pieces that are both timeless and trendsetting. NorBlack NorWhite's mission is to challenge the boundaries of fashion by marrying heritage craftsmanship with urban style. The brand's collections feature a fusion of vibrant colors, intricate patterns, and luxurious fabrics, all inspired by India's diverse cultural tapestry. From handloom textiles to intricate embroidery, each piece tells a story of craftsmanship and tradition, reimagined for the modern world. NorBlack NorWhite's designs pay homage to India's heritage while embracing the spirit of contemporary streetwear.

In addition to its cultural resonance, NorBlack NorWhite is committed to ethical and sustainable fashion practices. The brand collaborates with local artisans and craftsmen, ensuring fair wages and working conditions throughout its supply chain. By prioritizing sustainability and social responsibility, NorBlack NorWhite aims to create fashion that not only looks good but also does good. NorBlack NorWhite's innovative approach to design and commitment to cultural authenticity have earned it acclaim both in India and abroad. With its unique blend of tradition and modernity, the brand is reshaping the narrative of Indian fashion and inspiring a new generation of designers to embrace their heritage while pushing the boundaries of creativity.

7. SIX5SIX STREET

SIX5SIX STREET is a dynamic Indian streetwear brand that has swiftly risen to prominence for its fusion of urban aesthetics with contemporary design. Founded by a collective of creative minds, the brand embodies the vibrant energy and spirit of Indian street culture, offering a diverse range of apparel and accessories that cater to the fashion-forward youth. The brand's collections are characterized by bold graphics, edgy prints, and innovative silhouettes, reflecting the eclectic and diverse nature of street style. SIX5SIX STREET draws inspiration from various subcultures, music, art, and sports, resulting in pieces that are both trendy and culturally relevant.

In addition to its distinctive designs, SIX5SIX STREET is committed to promoting inclusivity and diversity within the fashion industry. The brand celebrates individuality and self-expression, encouraging its customers to embrace their unique identities and styles. With its bold aesthetic and commitment to authenticity, SIX5SIX STREET has quickly become a favorite among fashion enthusiasts and trendsetters across India. By pushing the boundaries of streetwear and challenging conventional norms, the brand is shaping the future of Indian fashion and inspiring a new generation of creatives to express themselves boldly and unapologetically.

8. Urban Monkey

Urban Monkey stands out as a vibrant and trendsetting streetwear brand in the Indian fashion landscape. Known for its stylish accessories, particularly caps and eyewear, Urban Monkey embodies the spirit of urban culture with a touch of sophistication. Founded by Shashank Arya and Sagar Malhan, the brand has captured the attention of fashion enthusiasts with its bold designs and contemporary aesthetic. The brand's collections feature a diverse range of accessories, including snapback caps, beanies, sunglasses, and phone cases, all adorned with eye-catching graphics and innovative detailing. Urban Monkey's designs are inspired by street culture, music, art, and travel, reflecting the diverse interests and influences of its founders.

In addition to its stylish designs, Urban Monkey is committed to quality and affordability, making fashion accessible to a wide audience. The brand's products are crafted with care and attention to detail, ensuring that each piece is not only fashionable but also durable and long-lasting. With its bold aesthetic and commitment to innovation, Urban Monkey has become a favorite among fashion-forward individuals seeking to make a statement with their accessories. By blending urban style with sophistication, the brand continues to push the boundaries of streetwear and inspire self-expression and creativity among its customers.

9. Midnight Law

Midnight Law emerges as a captivating and edgy streetwear brand, making its mark in the Indian fashion realm. Founded by visionary creatives, the brand embodies a rebellious spirit and urban sophistication, offering apparel that resonates with the bold and daring. The essence of Midnight Law's collections lies in its fusion of dark aesthetics with contemporary streetwear elements. Drawing inspiration from subcultures, music, and nightlife, the brand creates pieces that exude an air of mystery and intrigue. From graphic tees to statement outerwear, each garment carries a sense of defiance and individuality.

In addition to its distinctive designs, Midnight Law is committed to quality craftsmanship and ethical practices. The brand carefully selects materials and partners with manufacturers who uphold fair labor standards, ensuring that every piece meets the highest standards of excellence. With its bold aesthetic and rebellious ethos, Midnight Law has swiftly garnered attention among fashion enthusiasts seeking to make a statement. By pushing boundaries and challenging conventions, the brand paves the way for a new era of streetwear in India, inspiring individuals to embrace their unique identities and express themselves fearlessly through fashion.

10. Toffle

Toffle emerges as a refreshing addition to the Indian streetwear scene, offering a blend of urban aesthetics and contemporary design. Founded by a team of innovative minds, the brand showcases a unique fusion of global trends with Indian influences, creating apparel that resonates with the modern youth. At the heart of Toffle's collections lies a commitment to versatility and individuality. The brand's designs range from minimalist basics to statement pieces, catering to diverse tastes and preferences. From casual tees to stylish outerwear, each garment is crafted with meticulous attention to detail, reflecting the brand's dedication to quality and style.

Toffle draws inspiration from various sources, including art, music, and street culture, resulting in pieces that are both trendy and culturally relevant. The brand's designs often feature bold graphics, edgy prints, and innovative silhouettes, reflecting the dynamic and ever-evolving nature of streetwear. With its fresh perspective and commitment to creativity, Toffle has quickly garnered attention among fashion enthusiasts and trendsetters alike. By offering a range of stylish and accessible apparel, the brand empowers individuals to express themselves authentically and confidently through fashion, making a distinctive mark on the Indian streetwear landscape.

11. Warping Theories

Warping Theories emerges as a captivating and intellectually stimulating streetwear brand, transcending conventional fashion norms with its thought-provoking designs. Founded by visionary creators, the brand melds abstract concepts with urban aesthetics, offering apparel that challenges perceptions and sparks curiosity. The essence of Warping Theories lies in its exploration of abstract ideas and philosophical concepts translated into wearable art. Each garment serves as a canvas for expression, featuring intricate graphics, symbolic motifs, and cryptic messages that invite interpretation and contemplation.

In addition to its avant-garde designs, Warping Theories is committed to sustainability and ethical production practices. The brand prioritizes eco-friendly materials and transparent supply chains, ensuring that its creations align with its values of social and environmental responsibility. With its blend of intellect and style, Warping Theories has garnered a dedicated following among fashion enthusiasts and free thinkers alike. By merging fashion with philosophy, the brand encourages individuals to explore new perspectives and challenge the status quo, making a profound impact on both the fashion industry and the intellectual discourse of our time.

12. Balav

Balav emerges as a unique and culturally significant streetwear brand, rooted in the rich tapestry of Indian heritage and contemporary design. Founded by a team passionate about preserving tradition while embracing modernity, the brand offers a captivating fusion of traditional craftsmanship and urban aesthetics. At the core of Balav's ethos lies a deep appreciation for India's diverse cultural heritage. The brand's collections draw inspiration from traditional Indian textiles, motifs, and artisanal techniques, reinterpreting them through a contemporary lens. Each garment is a testament to the brand's commitment to celebrating and preserving India's cultural legacy.

Balav's designs often feature intricate embroidery, handwoven fabrics, and vibrant colors, reflecting the craftsmanship and attention to detail that define Indian textile traditions. The brand's pieces seamlessly blend traditional elements with modern silhouettes, creating apparel that is both culturally rich and fashion-forward. In addition to its focus on heritage craftsmanship, Balav is committed to sustainability and ethical production practices. The brand works closely with local artisans and craftsmen, ensuring fair wages and environmentally friendly practices throughout its supply chain. With its unique blend of tradition and modernity, Balav has captured the imagination of fashion enthusiasts seeking to connect with India's cultural roots. By celebrating the country's rich heritage through contemporary design, the brand is reshaping the narrative of Indian fashion and inspiring a new generation to embrace their cultural identity with pride.

13. Polite Society

Polite Society is a sophisticated and refined streetwear brand that redefines urban fashion with its elegant and contemporary designs. Founded by a team of visionary creators, the brand brings a touch of class and sophistication to the streetwear scene. At the heart of Polite Society's collections lies a commitment to timeless style and impeccable craftsmanship. Each garment is meticulously crafted using high-quality materials and precise tailoring, resulting in pieces that exude luxury and sophistication. Polite Society's designs strike the perfect balance between classic elegance and modern flair. From tailored jackets to sleek accessories, every item in the collection is designed to elevate the wearer's wardrobe with understated sophistication and effortless style.

In addition to its focus on design excellence, Polite Society is dedicated to sustainability and ethical production practices. The brand partners with suppliers who share its commitment to environmental stewardship and fair labor practices, ensuring that every garment is produced with integrity and care. With its commitment to quality, style, and sustainability, Polite Society is setting a new standard for urban fashion. By blending elegance with streetwear sensibility, the brand offers a fresh perspective on contemporary style, inspiring individuals to express their unique sense of sophistication with confidence and poise.

14. PRXKHXR

PRXKHXR is a streetwear brand that embodies urban style with its edgy and contemporary designs. Known for its bold graphics, innovative cuts, and attention to detail, PRXKHXR offers a range of apparel and accessories that resonate with the fashion-forward youth. The brand's collections often feature a mix of street-inspired elements, including graphic tees, hoodies, jackets, and accessories like caps and bags. PRXKHXR's designs are characterized by their unique aesthetic and rebellious spirit, appealing to individuals who seek to make a statement with their clothing.

In addition to its distinctive style, PRXKHXR is committed to quality and craftsmanship. The brand uses high-quality materials and meticulous production techniques to ensure that each piece meets the highest standards of excellence. With its bold aesthetic and commitment to creativity, PRXKHXR has gained a devoted following among streetwear enthusiasts and trendsetters alike. By pushing the boundaries of fashion and embracing individuality, the brand continues to make waves in the streetwear scene, inspiring self-expression and confidence through its distinctive designs.

15. Valkyre Clothing

Valkyre Clothing is a contemporary streetwear brand that blends urban style with elements of fantasy and mythology. Inspired by tales of warriors and mythical creatures, Valkyre Clothing offers a unique take on street fashion, with bold designs and intricate detailing. The brand's collections often feature graphic tees, hoodies, and accessories adorned with mystical symbols, ancient runes, and warrior motifs. Valkyre Clothing's designs evoke a sense of adventure and strength, appealing to individuals who embrace their inner warrior spirit.

In addition to its distinctive aesthetic, Valkyre Clothing is committed to quality and sustainability. The brand uses ethically sourced materials and eco-friendly production methods to create its apparel, ensuring that each piece is made with care and respect for the environment. With its bold designs and commitment to ethical practices, Valkyre Clothing has gained a loyal following among fashion enthusiasts who appreciate its unique blend of fantasy and street style. By offering clothing that empowers individuals to embrace their inner strength and courage, Valkyre Clothing is redefining what it means to be a modern-day warrior in the world of fashion.

Where can you buy homegrown streetwear brands in India?

In India, you can purchase homegrown streetwear brands directly from their websites, which often feature the latest collections and exclusive items. Additionally, many of these brands participate in pop-up stores, allowing customers to experience their products in person—these events are usually announced on their social media platforms. For more convenient shopping, these streetwear brands are also available on popular online marketplaces like Myntra, Ajio, and VegNonVeg, offering a wide range of their collections. This mix of direct and marketplace options ensures that customers can easily find and purchase the streetwear they love.

1. Brand Website

Purchasing streetwear directly from brand websites is an excellent way to access the latest collections and exclusive items that may not be available elsewhere. By shopping on the brand's official site, customers can explore the full range of products, including limited-edition releases and unique pieces that showcase the brand’s latest designs and innovations. These websites often provide detailed product descriptions, size guides, and high-quality images to help customers make informed purchasing decisions. Additionally, shopping directly supports the brand more significantly, as it eliminates intermediary costs and ensures that more of the revenue goes directly to the creators.

Moreover, buying from the brand’s website often comes with added benefits such as first access to new drops, special discounts, and loyalty programs that reward repeat customers. Many brands offer excellent customer service, including easy returns and exchanges, to enhance the shopping experience. The direct relationship with the brand also allows customers to stay updated with the latest news, upcoming collections, and exclusive events through newsletters and social media. This direct purchasing method ensures authenticity and a deeper connection between the brand and its customers, fostering a sense of community and loyalty.

2. Pop up stores

Purchasing streetwear from pop-up stores offers a unique and immersive shopping experience that is distinct from online or traditional retail. Pop-up stores are temporary retail spaces that allow brands to create an engaging and dynamic environment where customers can interact with the products firsthand. These events often feature exclusive releases, limited-edition items, and special collaborations that are only available at the pop-up, making them a hotspot for streetwear enthusiasts looking for something unique and rare. The physical presence of the store allows customers to try on clothes, feel the fabric, and see the craftsmanship up close, ensuring a more informed purchase.

Furthermore, pop-up stores often serve as a cultural hub where the brand can showcase its identity and connect directly with its community. These events typically include music, art installations, and interactive elements that reflect the brand’s ethos and lifestyle. Shoppers have the opportunity to meet the designers, engage with fellow fans, and participate in activities that enhance the overall shopping experience. This direct interaction fosters a deeper connection between the brand and its customers, building loyalty and a sense of belonging. Pop-up stores are more than just a place to buy clothes; they are an event that celebrates the culture and community of streetwear.

3. Online Marketplaces 

Marketplaces like Gofynd, Ajio, VegNonVeg, and Myntra provide a convenient and diverse platform for purchasing streetwear. These online marketplaces bring together a wide range of brands, making it easy for customers to browse through different styles and collections in one place. The extensive selection allows shoppers to compare prices, read reviews, and find the best deals on their favorite streetwear items. Additionally, these platforms often offer exclusive discounts, seasonal sales, and special promotions, making it more affordable to stay updated with the latest trends.

Shopping on these marketplaces also comes with the advantage of a streamlined and user-friendly experience. Features such as fast delivery, easy returns, and customer support enhance the overall shopping process. Many of these platforms offer detailed product descriptions, high-quality images, and customer reviews, helping buyers make informed decisions. Furthermore, marketplaces often have apps that provide a seamless shopping experience on the go, allowing customers to purchase their favorite streetwear items anytime and anywhere. This accessibility and convenience make online marketplaces a popular choice for streetwear enthusiasts looking to expand their wardrobe effortlessly.