Sustainable
Anuri Phatak

20 Indian Sustainable Fashion Brands That Are Weaving A Brighter Future

Beyond the fleeting trends and mass-produced garments, slow fashion emerges as more than a passing fad – it's a conscious lifestyle choice that champions sustainability. In a world where fast fashion is on the rise, a refreshing wave of sustainable designers and labels is weaving threads of change for our planet. By opting for small-batch production, embracing organic fabrics, supporting weavers, and empowering artisans with fair wages, these labels are reshaping the narrative of fashion, one eco-friendly garment at a time.

As consumers, we hold the power to embrace slow fashion practices, aligning our choices with brands that champion sustainability. It's about cherishing the garments we already own, adopting a mindful approach to repeated wears, and selecting timeless pieces that transcend seasonal whims. Slow fashion invites us to step away from the frantic pace of trend-driven wardrobes and towards a more intentional, eco-conscious way of dressing.

Curious to dive into this transformative movement? Join us as we unveil a curated list of India's finest slow fashion labels, each contributing to a sustainable sartorial landscape that goes beyond style – it's a statement of responsibility and mindfulness in every thread.

What is sustainable fashion? 

Sustainable fashion is a holistic approach to clothing production and consumption that prioritizes environmental and social responsibility. At its core, sustainable fashion seeks to minimize the industry's ecological footprint by emphasizing ethical practices throughout the entire supply chain. This involves selecting eco-friendly materials, reducing waste in manufacturing, and promoting fair labor conditions. Beyond environmental considerations, sustainable fashion also addresses social impacts, advocating for the well-being of workers and communities involved in the production process. In essence, sustainable fashion aims to create a harmonious balance between style, ethics, and the planet, fostering a more conscious and responsible approach to the way we dress.

Key principles of sustainable fashion include the use of organic and recycled materials, ethical labor practices, and a commitment to longevity in design – encouraging consumers to invest in quality pieces that stand the test of time. This mindful approach challenges the prevailing fast fashion culture, promoting a shift towards a more sustainable and circular fashion economy.

What is the difference between sustainable and fast fashion?

The primary distinction between sustainable and fast fashion lies in their respective approaches to production, consumption, and environmental impact. Fast fashion is characterized by its rapid production cycles, driven by quick turnover of inexpensive, trend-centric clothing. This model often relies on cheap labor and low-quality materials, contributing to environmental degradation through excessive resource consumption and waste generation. Fast fashion prioritizes affordability and quick accessibility to the latest trends, fostering a throwaway culture where garments are discarded after a few wears.

On the other hand, sustainable fashion represents a more conscientious and ethical approach. It focuses on minimizing the industry's environmental footprint by employing eco-friendly materials, reducing waste in production, and supporting fair labor practices. Sustainable fashion encourages a slower and more thoughtful consumption pattern, emphasizing the longevity of garments and their potential for reuse or recycling. While fast fashion tends to prioritize speed and low costs, sustainable fashion seeks to create a more harmonious balance between style, ethics, and environmental responsibility.

What does ethical and slow fashion in India look like?

In India, ethical and slow fashion is emerging as a powerful response to the challenges faced by traditional artisans in the wake of cultural globalization. With over 45 million people employed in the garment industry, the country has long been a hub for fashion production. However, the global demand for fast fashion has often exploited the rich cultural heritage of Indian artisans, resulting in mass-market replicas that undermine the authenticity and craftsmanship of traditional techniques. This has left many artisans struggling to sustain themselves on fair living wages, a situation exacerbated by the economic downturn brought about by the pandemic.

Amidst these challenges, a new wave of designers is reshaping the narrative by championing slow fashion that prioritizes ethical practices. By reviving India's vulnerable crafts, handwoven textiles, ancient techniques, and hand embroideries, these designers are not only preserving the country's cultural heritage but also empowering artisan clusters nationwide. Additionally, with India being the largest producer of organic cotton globally and embracing regenerative farming practices, ethical fashion brands in the country are contributing to a more sustainable and environmentally friendly industry. This intersection of ethical fashion and traditional craftsmanship is not just a trend but a movement towards a more responsible and culturally rich approach to fashion in India.

Where To Find Sustainable Fashion Brands In India

Embark on a journey through the diverse landscape of Indian fashion as we unveil a curated guide on where to find sustainable fashion brands in the country. From the bustling streets of metropolitan cities to the artisan hubs nestled in traditional corners, discover a tapestry of ethical and eco-conscious fashion that reflects India's commitment to a greener future.

1. No Nasties

no nasties website

True to its name, No Nasties stands out as a beacon of ethical and sustainable fashion. This fair trade, organic, and vegan clothing brand goes beyond mere style, placing a significant emphasis on crafting planet-positive clothing. No Nasties is on a mission to offset the carbon footprint of every product they create, achieved through investments in offset projects such as solar power, wind energy, forest protection, and replanting.

In a commitment to transparency and accountability, the brand collaborates with Green Story, a third-party life-cycle analysis platform. This partnership ensures a comprehensive understanding of the environmental impact of each product, considering factors like supply chain intricacies, material composition, and fabric consumption. No Nasties offers a thoughtfully curated collection of everyday essentials for both men and women, featuring breezy organic cotton garments dyed with herbal and all-natural substances. Explore fashion that not only looks good but also feels good, as No Nasties redefines the standards of eco-conscious style.

2. Vanaras

vanaras website

Distinguished by its commitment to sustainable fashion, Vanaras takes pride in using GOTS Certified Organic cotton for its meticulously crafted clothing. Embracing the essence of slow fashion, the brand is a haven for those who appreciate the beauty of minimalistic outfits, extending from co-ords and outerwear to tops, dresses, and bottom wear. Vanaras captures the allure of timeless fashion through flattering silhouettes and plain colors, aiming to create apparel with a vintage-inspired aesthetic.

Intriguingly, the brand introduces botanical prints and inherent design elements such as buttons, tie-up detailing, and strategically placed cuts, frills, and folds for pieces that step away from simplicity. What sets Vanaras apart is its dedication to sustainability; the entire range is biodegradable, aligning with eco-conscious values. Moreover, the brand offers a personalized touch – allowing customers to request a dress in a different color, provided they have the fabric. Vanaras stands at the intersection of style and sustainability, where fashion is not just an expression but a responsible choice for the planet.

3. A Big Indian Story

a big indian story website

Paving the way in sustainable fashion, A Big Indian Story, a PETA-approved lifestyle brand, is at the forefront with its cutting-edge line of bags, wallets, and footwear. This Pune-based direct-to-consumer startup takes pride in its commitment to using plant-based vegan fibers, including innovative materials like Piñatex, derived from upcycled pineapple leaves. Going beyond traditional options, the brand explores other sustainable textiles such as cactus leather, apple skin leather, hemp, and Texon, crafted from cellulose wood-pulp.

A Big Indian Story not only prioritizes the planet but also ensures ethical practices, guaranteeing fair trade wages and safe working conditions. What sets this brand apart is its collaboration with local artisans, bringing a touch of tradition to modernity by reinterpreting kilim embroidery in bespoke accessories. With a blend of innovation, style, and ethical craftsmanship, A Big Indian Story proves that fashion can be both cutting-edge and conscious, showcasing a new narrative for sustainable accessories in the industry.

4. The Summer House

the summer house website

For those in search of versatile clothing seamlessly transitioning from work to leisure, The Summer House emerges as the go-to destination. Elevating warm-weather essentials, this brand embodies a mission that transcends fashion – bridging the gap between ancient Indian craftsmanship and contemporary wardrobes. The Summer House is more than a clothing label; it's a catalyst for change, working closely with rural artisans to sustain and revive vulnerable craft communities while steering them away from exploitative practices.

In its impactful journey, The Summer House has forged partnerships with 17 craft clusters across India. This collaborative effort results in the creation of unique textiles and handmade garments, all crafted with a commitment to organic fabrics. Each piece tells a story, not just of style, but of empowerment, sustainability, and the resilience of traditional craftsmanship in the face of modernity. The Summer House is a testament to fashion with a purpose, where every garment is a thread in the fabric of positive change.

5. Ambiya

ambiya website

Ambiya stands out as an embodiment of awesomeness, driven by a commitment to zero-waste principles in the realm of handcrafted apparel and home decor. This label embraces traditional techniques to craft garments from the finest materials, including linen, silk, and cotton. Ambiya's collection showcases a vibrant spectrum, featuring apparel adorned with ikat, indigo prints, paisley, and floral motifs. What sets them apart is the versatile range, offering pieces in lively prints as well as classic plain colors.

Beyond the aesthetics, Ambiya’s zero-waste approach aligns with a sustainable ethos, making a conscious contribution to reducing environmental impact. Whether you're opting for a statement ikat piece or the timeless combination of black pants and a white top, Ambiya seamlessly blends style with eco-consciousness. With their creations, looking on fleek on Zoom calls becomes effortlessly easy, proving that fashion can be both chic and sustainable.

6. The Terra Tribe

the terra tribe website

At the intersection of slow fashion and impeccable craftsmanship, The Terra Tribe emerges as a brand dedicated to timeless style and quality. Setting itself apart through short production runs, each piece is a testament to meticulous tailoring and a commitment to sustainable practices. Notably, Terra Tribe takes a bold step towards reducing its carbon footprint by incorporating Tencel, a sustainable fabric, into its collections, thereby supporting local industries.

A distinctive feature of Terra Tribe is its conscious approach to environmental impact, evident in the incorporation of recycled metal trims in their apparel designs. Whether you're in search of casual elegance for everyday wear or sophisticated attire for special occasions, Terra Tribe provides a range that transcends fleeting trends. Their garments are designed not just for the moment but with an enduring quality that ensures relevance and style for years to come. With Terra Tribe, fashion becomes a statement of both aesthetic and environmental consciousness.

7. Okhai

okhai website

At the core of Okhai's operations beats the heart of women empowerment. This brand stands as a beacon for change, offering handcrafted clothing and lifestyle products meticulously made by talented rural artisans from across the country. Okhai's mission goes beyond fashion; it's a commitment to uplift female artisans hailing from underprivileged backgrounds and rural areas.

Okhai achieves its noble objective by providing fair living wages and decent work, empowering these women to improve their financial and social standing within their communities. This dedication to social impact is beautifully translated into their offerings – intricately detailed clothing that unfolds in a vibrant spectrum of colors. With Okhai, every purchase becomes a symbol of support for female artisans, encapsulating the essence of empowerment through fashion.

8. Ilamra

ilamra website

Hailing from Hyderabad, ILAMRA stands as a beacon of slow fashion, renowned for its visually pleasing and thoughtfully crafted outfits. This slow-fashion label takes pride in utilizing organic cotton alongside sustainable and traditional techniques to weave its clothing. A harmonious blend of Indian craft and aesthetics with a touch of Western influence, ILAMRA's collection radiates a cheerful and light ambiance.

What sets ILAMRA apart is its nature-inspired prints, expertly curated to infuse a sense of joy into every piece. From tiered dresses adorned with peppercorn prints to sea turtle-themed crop tops and jumpsuits embellished with bee and flower embroidery, ILAMRA epitomizes comfortable yet stylish fashion. Noteworthy are the pieces that creatively use mismatched, upcycled fabric, adding an eclectic touch to their range. Whether it's scrunchies, ruffle tops, blazers, or the exquisite lehengas and sarees, ILAMRA offers a diverse selection, making it the perfect destination for those seeking a blend of casual and ethnic wear under one roof.

9. B Label

b label website

As an extension of the innovative Bombay Hemp Company, B Label emerges with a distinctive mission – to redefine the perception of hemp in India. Leveraging the unparalleled strength and durability of hemp fabric, surpassing conventional cotton, B Label brings forth a collection that seamlessly blends sustainability with modern style. Hemp's remarkable ability to resist UV rays and replenish the soil adds an eco-conscious touch to casual wear and formal attire alike.

Despite its numerous environmental benefits, hemp has often been overshadowed by the negative stigma associated with its psychoactive cousin, marijuana. B Label takes on the challenge of altering this perception, aiming to unravel the true potential of hemp as a sustainable textile. Through their commitment to innovation and sustainability, B Label stands as a testament to the transformative power of fashion in reshaping narratives and fostering a more eco-friendly wardrobe.

10. Sui

sui website

Taking inspiration from the Indian term for a needle, Sui threads together a narrative of slow fashion with a profound social impact. Collaborating with vetted NGOs in India, this brand channels its efforts towards supporting underprivileged women in the handloom sector. Each creation from Sui is a testament to their commitment to sustainability, treated with herbal dyes and meticulously crafted from fabrics such as organic cotton, hemp, linen, and other handwoven textiles.

The result is a collection that goes beyond fashion, reflecting warm-weather essentials that are not only covetable but also socially conscious. From 'gram-worthy dresses to embroidery-detailed jackets, Sui seamlessly blends style with a purpose. Each piece becomes a statement not just of aesthetic appeal but of empowerment, weaving together a story of slow fashion that leaves a lasting impact on both the wearer and the communities it supports.

11. Maati

Maati website

Hailing from the picturesque city of Udaipur, Maati, which translates to 'soil', emerges as a sustainable fashion label crafted by Neha Kabra. As a PETA-verified brand, Maati passionately advocates for zero-wastage and takes a firm stance against plastic usage, even in its packaging. A notable aspect is the brand's commitment to upcycling, breathing new life into parts of the fabric, aligning with eco-conscious principles.

The Maati collection offers a diverse array, ranging from peplum tops and jumpers to dungarees and boxy pants, catering to varied style preferences. Recent additions include unisex tees and a fresh collection of menswear, expanding the brand's inclusive approach to fashion. A standout feature is Maati's Kutchi embroidered jackets, crafted from upcycled vintage rugs, adding a touch of heritage to contemporary fashion. Beyond apparel, Maati introduces accessories like face masks and laptop sleeves made from export reject fabric, showcasing the brand's dedication to sustainability with a hint of artistic flair.

12. Nicobar

Nicobar website

Nicobar, a brand synonymous with mindfulness, curates timeless clothing from a palette of organic cotton, recycled wool, and cupro modal. In embracing these eco-friendly materials, this organic label champions responsible manufacturing, actively working to reduce waste and minimize its carbon footprint. Nicobar transforms garments into more than mere fashion items; they become the catalyst for a lifestyle overhaul, encapsulating the essence of conscious living.

Whether it's the allure of the perfect white shirt, the versatility of a dress, or the impeccable tailoring of separates, Nicobar ensures that each piece is not just a garment but a testament to their commitment to sustainability. The brand extends its ethos beyond fashion, offering a complete experience of mindful living that transcends the closet. From tableware to bedding and travel essentials, Nicobar invites individuals to embrace a lifestyle that seamlessly blends elegance with environmental consciousness.

13. Grassroot by Anita Dongre

Grassroot by Anita Dongre website

Anita Dongre's Grassroot label stands as a testament to ethically made sustainable clothing, making it a jewel in the crown of one of India's most successful designers. This brand not only embraces sustainability but also nurtures artisanship and preserves traditions by empowering female artisans from villages – the custodians of ancient Indian crafts.

The Grassroot collection is a vibrant tapestry of traditional sarees, kurta sets, and dresses, each piece a celebration of India's rich cultural heritage. Adorned with intricate hand-embroidery and dyed using time-honored techniques, these garments offer a journey through the artistic traditions of the country. What sets Grassroot apart is its versatility; their kurta sets can effortlessly double up as separates. Imagine styling a side-slitted kurta with denim shorts for a bohemian, vacation-ready look – a perfect blend of traditional aesthetics with contemporary flair. With Grassroot, fashion becomes a cultural exploration, each piece telling a story of craftsmanship, empowerment, and the timeless allure of Indian heritage.

14. Tokree Jaipur

Tokree Jaipur website

Tokree Jaipur seamlessly blends comfort with timeless fashion, emerging as a brand born out of a deep appreciation for comfortable Indian wear. Collaborating closely with Indian artisans, Tokree crafts its apparel from 100 percent cotton, mulmul, silk, chanderi, and more. What sets them apart is their dedication to functionality – many of their minimalistic kurtas come with the coveted addition of pockets, catering to the modern woman's practical needs.

The apparel collection from Tokree Jaipur boasts a palette of understated colors like mint greens, powder pinks, and navy blues, offering a sense of elegance and versatility. While they celebrate the simplicity of muted tones, Tokree also introduces occasional outfits with pops of vibrant hues and sequins for a festive touch. Beyond women's wear, the brand extends its range to cater to girls (kids) and accessories, featuring fabric wallets, potlis, and dupattas. With Tokree Jaipur, fashion becomes an effortless blend of comfort, functionality, and a touch of vibrant flair.

15. I Was A Sari

I was a sari website

I Was A Sari emerges as a unique Indian brand that weaves the rich tapestry of traditional styles into the fabric of the modern age. With a commitment to sustainability, the brand transforms used saris and deadstock fabrics into vibrant, contemporary products that find a global audience.

This innovative approach not only breathes new life into discarded textiles but also serves as a bridge between the timeless elegance of traditional Indian attire and the dynamic trends of today. I Was A Sari stands as a testament to the transformative power of fashion, where the threads of the past seamlessly merge with the possibilities of the present, creating a collection that resonates with both heritage and innovation.

16. Oshadi

Oshadi website

Pronounced as aw-sh-dhi, Oshadi draws its name from Sanskrit, translating to the essence of nature or a healing plant — a fitting reflection of their sustainable mission. Initially conceived as a womenswear label in 2016, Oshadi has since evolved into a 'seed-to-sew' vertically integrated sustainable supply chain.

What sets Oshadi apart is its commitment to regenerative practices. The brand cultivates its own cotton and indigo on a self-owned farm, employing restorative techniques that replenish the soil and contribute to a circular and regenerative fashion mission. For founder Nishanth Chopra, circularity is more than a process; it's a continuous loop that involves repurposing, rebuilding, and recreating reciprocity. Beyond their impactful mission, Oshadi offers a range of intricately dyed organic cotton clothing, reflecting a harmonious blend of nature-inspired aesthetics and sustainable practices. With Oshadi, fashion becomes a journey that not only respects the environment but actively contributes to its restoration.

17. Dressfolk

Dressfolk website

Dressfolk stands as an Indian brand championing the cause of ethical lifestyle and sustainable shopping. With a unique vision to transform Indian crafts into contemporary clothing, Dressfolk distinguishes itself by working directly with Indian artisans, ensuring fair wages for their invaluable contribution. This commitment to ethical practices elevates the brand, making it a standout in the world of sustainable fashion.

What catches the eye in Dressfolk's collection are the handcrafted block prints, executed with eco-friendly dyes. The brand utilizes an array of fabrics, including Jamdani, Chanderi Silk, Mulmul, linens, organic cottons, and bamboo, creating a diverse and sustainable range. The free-flowing, breathable nature of their clothing, ideal for the summer months, adds to the allure of Dressfolk's offerings. Whether it's their dresses or the range of lightweight yet elegant sarees, Dressfolk seamlessly blends tradition with contemporary style, making conscious fashion choices more accessible and appealing.

18. Thaely

Thaely website

Thaely, an Indian brand, makes a bold statement in the world of fashion with its range of vegan sneakers crafted from recycled plastic bags, bottles, and rubber. This conscious approach not only aligns with the growing trend of cruelty-free fashion but also addresses environmental concerns by repurposing discarded materials.
Thaely's commitment to sustainability goes beyond aesthetics, offering a meaningful choice for individuals who seek not only stylish but also eco-friendly footwear. By transforming waste into wearable art, Thaely stands as a beacon in the sustainable fashion landscape, proving that fashion can be both chic and responsible.

19. 11.11

11:11 website

For the discerning minimalist, 11.11 emerges as the embodiment of a dream aesthetic. This slow fashion brand is rooted in timelessness, offering a wide array of responsibly made pieces that promise both longevity and versatility.

What sets 11.11 apart is its dedication to heritage techniques. The brand collaborates with a group of artisans across the country, revitalizing traditional methods like hand spinning, handloom weaving, tie-dye, hand painting, and quilting. The result is a collection of clothes made from indigenous cotton, colored with all-natural dyes. 11.11 doesn't just create fashion; it crafts stories that intertwine the rich tapestry of heritage with the contemporary essence of minimalist elegance.

20. Whysoblue

Why so blue website

At the heart of Whysoblue's ethos lies their tagline: 'conscious, cotton, and customizable.' This small, women-led business, initiated by the dynamic mother-daughter duo Jaya and Shweta, is a testament to their commitment to bringing sustainable fashion choices into the everyday lifestyle.

What makes Whysoblue stand out is their approach to customization. Each piece is made to order, ensuring a personalized touch for every customer. This not only reflects a dedication to individuality but also minimizes waste in the production process. Whysoblue's conscientious fashion philosophy intertwines craftsmanship, sustainability, and a touch of personalized elegance, making it a beacon in the realm of mindful and customizable fashion.

Where can you buy sustainable fashion brands in India?

Embarking on a journey towards conscious and sustainable fashion in India has never been more accessible. As the global call for eco-friendly practices resonates, a myriad of sustainable fashion brands have emerged, each weaving a unique narrative of ethical craftsmanship, environmental responsibility, and style. From innovative startups to established labels, this guide will navigate you through the avenues where you can discover and support these mindful brands, ensuring your wardrobe aligns with values that extend beyond trends and seasons.

1. Myntra

Myntra website

Embrace sustainable fashion effortlessly on Myntra, one of India's leading e-commerce platforms. Navigate to Myntra's dedicated section for sustainable fashion, where a diverse array of eco-conscious brands awaits. Explore curated collections that prioritize ethical practices, environmental responsibility, and the latest trends. 

From timeless classics to contemporary pieces, Myntra provides a seamless shopping experience for conscious consumers. Discover and support brands committed to sustainable fashion, ensuring your wardrobe reflects not only style but also a conscientious approach to the environment. With Myntra's user-friendly interface and commitment to eco-friendly choices, sustainable fashion is just a click away.

2. Virgo

Virgio website

Embark on a sustainable fashion journey with Virgio, an emerging platform dedicated to conscious choices. Virgio offers a curated selection of trendy and eco-friendly fashion, making sustainable shopping an exciting and accessible experience. Navigate through their thoughtfully assembled collections, showcasing brands committed to ethical and environmental practices. 

Virgio caters to the conscious consumer, providing a seamless online destination to discover and embrace fashion that aligns with both style and sustainability. With Virgio, the path to a greener wardrobe is adorned with contemporary designs and a commitment to a brighter, eco-conscious future.

3. Ajio

Ajio website

Embark on a sustainable fashion journey with Ajio, a leading e-commerce platform in India that embraces conscious choices. Navigate through Ajio's dedicated section for sustainable fashion, where an extensive array of eco-conscious brands awaits. Discover a curated collection that seamlessly blends style and ethical practices, offering choices for the environmentally aware consumer. 

Ajio ensures a user-friendly experience, making it easy to explore and adopt sustainable fashion without compromising on trends or quality. With their commitment to promoting eco-friendly choices, Ajio provides a convenient and rewarding platform for those looking to build a greener and more sustainable wardrobe.

4. GoFynd

GoFynd website

Explore a sustainable fashion journey with GoFynd, a leading marketplace renowned for its streetwear, athleisure, and sustainable fashion offerings. Navigate through their carefully curated collection, reflecting the latest trends while placing a strong emphasis on eco-conscious choices. 

The platform houses a diverse range of sustainable brands that seamlessly marry style with ethical practices. With GoFynd's user-friendly interface, conscious consumers can effortlessly discover and invest in sustainable fashion. Whether your preference is streetwear or athleisure, GoFynd ensures that making eco-friendly choices for your wardrobe is both accessible and chic, contributing to a more sustainable and fashion-forward future.

5. Brown Living

Brown Living website

Redefine your lifestyle with Brown Living, a holistic marketplace curating sustainable fashion and lifestyle essentials. Explore their diverse collection where each product aligns with ethical and eco-friendly principles. From fashion to home decor, Brown Living empowers you to make conscious choices without compromising on style, ensuring your purchases contribute positively to both your wardrobe and the planet.

6. Nicobar

Nicobar website

Embrace the art of slow fashion at Nicobar, where contemporary aesthetics meet sustainable practices. Each piece is a timeless creation, reflecting a commitment to responsible design. Nicobar seamlessly integrates eco-friendly materials and ethical craftsmanship, offering a collection that transcends trends, resonating with those who appreciate enduring style and environmental responsibility.

7. Tijori

Tijori website

Step into Tijori, a Mumbai-based haven for ethical fashion enthusiasts. This physical shopping destination offers a carefully curated selection of sustainable wardrobe choices. Discover unique pieces that combine style with eco-friendliness, ensuring that your fashion journey at Tijori is not only delightful but also leaves a positive footprint on the planet.

8. Grassroot by Anita Dongre

Grassroot by Anita Dongre website

Immerse yourself in the world of sustainable luxury at Grassroot by Anita Dongre. This renowned hub beautifully melds exquisite designs with ethical craftsmanship, presenting a collection that transcends fashion norms. Explore pieces that not only adorn you with elegance but also reflect a commitment to sustainability, inviting you to embrace a more conscientious approach to your fashion choices.

How can you shop for sustainable fashion brands from GoFynd?

Embarking on a journey towards sustainable fashion has never been more accessible, thanks to GoFynd's commitment to mindful choices. By curating a dedicated section for sustainable fashion brands, GoFynd provides a convenient platform for conscientious shoppers to align their values with their wardrobe. This introduction guides you through the steps to effortlessly explore and shop from an array of eco-friendly options available on GoFynd. Steps to Shop for Sustainable Fashion Brands on GoFynd:

Visit the GoFynd Platform: Head to the GoFynd website or use their mobile app to start your sustainable fashion exploration.

Navigate to the Sustainable Fashion Section: Look for the designated section or filter that specifically highlights sustainable fashion. This ensures you're directed to a curated collection of eco-friendly brands.

Explore the Curated Selection: Dive into the curated selection of sustainable fashion brands on GoFynd. Explore a diverse range of clothing, accessories, and footwear crafted by designers committed to ethical and eco-conscious practices.

Learn About Each Brand: Click on each brand to learn more about their sustainability initiatives, ethical practices, and the materials they use. GoFynd often provides detailed information to empower you with insights into your conscious fashion choices.

Filter According to Preferences: Utilize the filtering options to refine your search based on preferences such as material, ethical practices, or specific sustainable attributes. This ensures you find products that align perfectly with your values.

Add to Cart and Checkout: Once you've found the perfect sustainable pieces, add them to your cart. Proceed to checkout, where GoFynd offers a secure and user-friendly process to complete your purchase.

Track Your Sustainable Fashion Journey: After your purchase, track the journey of your sustainable fashion choices. Many sustainable brands provide information on the positive impact your purchase has on the environment and communities.

FAQs

What is sustainable fashion in India?

Sustainable fashion in India embodies a commitment to ethical and eco-conscious practices throughout the entire lifecycle of clothing. It involves sourcing materials responsibly, employing fair labor practices, and minimizing environmental impact. Indian sustainable fashion often leverages traditional artisanal techniques, promoting cultural preservation. Brands prioritize organic fabrics, ethical production, and transparent supply chains, emphasizing durability and timelessness over fleeting trends. By amalgamating traditional craftsmanship with contemporary consciousness, sustainable fashion in India strives to foster a harmonious relationship between style, social responsibility, and environmental well-being.

Which Indian brand is inspired by Zara?

FabIndia, an Indian brand, draws inspiration from Zara's business model. Embracing the fast-fashion ethos, FabIndia infuses traditional Indian craftsmanship with contemporary styles, mirroring Zara's trend-responsive approach. While Zara focuses on global fashion trends, FabIndia incorporates India's rich heritage, offering a diverse range of clothing and lifestyle products. Both brands prioritize accessibility and affordability, catering to a wide consumer base. However, FabIndia uniquely emphasizes sustainable and handcrafted products, differentiating itself by promoting ethical practices and celebrating India's artisanal traditions in every piece.

Any Indian brand that promotes sustainability?

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No Nasties, a leading Indian brand, passionately promotes sustainability in fashion. Specializing in fair trade, organic, and vegan clothing, No Nasties offsets the carbon footprint of each product through investments in solar power, wind energy, forest protection, and replanting. The brand prioritizes transparency, employing Green Story for life-cycle analysis. Offering essentials crafted from organic cotton with herbal and all-natural dyes, No Nasties is committed to ethical practices and environmental conservation. As a pioneer in sustainable fashion, the brand advocates for conscious consumer choices, leaving a positive impact on both the fashion industry and the planet.

Is Zara sustainable or fast fashion?

Zara is primarily associated with fast fashion. Known for its rapid production and delivery cycles, Zara responds swiftly to fashion trends, producing affordable and quickly accessible clothing. However, concerns arise regarding its environmental and ethical impact due to the fast-paced production model, reliance on synthetic materials, and potential exploitation of labor in low-cost manufacturing regions. While Zara has taken steps towards sustainability, incorporating eco-friendly practices and materials, it continues to operate largely within the fast fashion paradigm. The brand's commitment to sustainability remains a work in progress, reflecting the broader challenges within the fast fashion industry.

Which is the most sustainable company in India?

Determining the most sustainable company in India is subjective and depends on specific criteria. However, among notable contenders, Tata Consultancy Services (TCS) stands out for its comprehensive sustainability initiatives. TCS emphasizes environmental responsibility through energy-efficient practices, green infrastructure, and significant investments in renewable energy. The company focuses on social responsibility, empowering communities through education and healthcare programs. TCS has received accolades for its commitment to sustainability, reflecting a holistic approach that aligns with global environmental and social standards, making it a standout example of a sustainable company in India.

Who is the sustainability ambassador in India?

There isn't a single designated "sustainability ambassador" for the entire country of India. However, India has numerous influential figures, activists, and organizations dedicated to promoting sustainability. Notable personalities include environmentalist Vandana Shiva, actor Dia Mirza, and organizations like CII-ITC Centre of Excellence for Sustainable Development. These individuals and entities actively contribute to raising awareness, implementing sustainable practices, and advocating for environmental conservation. Please note that roles and titles may evolve, so it's advisable to check the latest sources for the most current information.

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