35 Sustainable & Ethical Fashion Brands From The UK In 2025 (Updated List)

The fashion industry has often been criticized for greenwashing, with terms like 'ethical' and 'sustainable' frequently misused by high street brands despite ongoing issues with worker's rights, unsustainable materials, and harmful chemical dyes. Fortunately, sustainable fashion is evolving beyond a mere trend. It's now easier than ever to find affordable, ethical, and sustainable clothing brands in the UK that deliver both effortless style and eco-consciousness, whether you’re looking for loungewear or something more sophisticated.

Sustainable fashion is no longer a mysterious concept but a diverse, modern, and accessible reality. Prices are becoming more reasonable, making it great to see a growing number of people questioning the environmental impact of their clothing choices. Organizations like Remake.world, The Sustainable Fashion Forum, Labour Behind the Label, and The Clean Clothes Campaign are raising awareness about the importance of sustainable fashion. While fast fashion remains budget-friendly, its true cost in terms of environmental and social impact is far too high.

The number of fashion companies advocating for conscientious production is increasing. These brands prioritize using organic materials and advocating for workers' rights, offering a more ethical alternative. However, sustainable fashion doesn't always come with a higher price tag. The very nature of fashion’s quick trend turnover makes it one of the most unsustainable industries. Reportedly, it's the second most polluting industry after oil, with the textile sector emitting more greenhouse gases than international shipping and aviation combined. This growing awareness highlights the urgent need for sustainable practices in fashion.

What is sustainable fashion?

Many people often confuse 'sustainable fashion' with 'ethical fashion'. While these concepts are undoubtedly linked, they address different aspects of the fashion industry. Sustainable fashion specifically refers to the environmental impact of clothing production, focusing on reducing the ecological footprint through mindful practices. Ethical fashion, on the other hand, concerns the entire process of how clothing is made, from the cultivation of raw materials to the treatment of garment workers.

The primary goal of sustainable fashion is to minimize the negative environmental effects throughout a product's life cycle. This includes using eco-friendly materials, reducing waste, conserving water, and lowering carbon emissions during production. By adopting sustainable practices, the fashion industry can contribute to a healthier planet and ensure a more responsible approach to clothing manufacturing.

What makes a brand sustainable?

A brand is considered sustainable when it adopts practices that minimize its environmental impact and promote social responsibility throughout its entire production process. This includes using eco-friendly materials such as organic cotton, recycled fabrics, and biodegradable substances, which reduce harm to the planet. Additionally, sustainable brands often implement energy-efficient manufacturing processes, reduce waste, and strive to lower their carbon footprint. Transparency in sourcing and production is also key, ensuring that consumers are informed about the origins and sustainability of the products they purchase.

Beyond environmental considerations, a sustainable brand also emphasizes ethical practices. This includes fair labor conditions, ensuring that workers are paid fairly, work in safe environments, and are not subjected to exploitation. Sustainable brands often engage in fair trade practices and support local communities. By focusing on both environmental and social aspects, sustainable brands contribute to a more equitable and eco-conscious fashion industry, setting a standard for responsible consumption and production.

35 UK-Based Sustainable Fashion Brands That Are Worth Supporting

In an era where the fashion industry is increasingly scrutinized for its environmental impact and ethical practices, it’s refreshing to see a growing number of brands committed to sustainable and ethical production. The UK, a hub for fashion innovation, is home to many of these pioneering brands. 

These companies are setting new standards by prioritizing eco-friendly materials, fair labor practices, and transparent supply chains. Whether you're looking for everyday essentials, high-end luxury items, or unique, statement pieces, there are numerous UK-based sustainable fashion brands that deserve your support. Here’s a curated list of 35 such brands that are leading the way in responsible fashion.

1. Stella McCartney

At the forefront of sustainable fashion is Stella McCartney, a label that has demonstrated since its inception in 2001 that it’s entirely feasible to produce stylish, trend-setting collections without harming the environment. Stella McCartney’s brand ethos is clear: “We challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future,” as stated on their website. 

This commitment to sustainability involves using eco-friendly materials, implementing innovative production methods, and maintaining ethical labor practices. McCartney's unwavering dedication to sustainability has set a high standard in the fashion industry, proving that luxury and responsibility can coexist without compromise.

2. Nobody’s Child

Nobody’s Child is a prime destination for sustainable fashion, offering a variety of stylish dresses featuring cool floral and geometric patterns as well as bold block colors. The brand utilizes a range of eco-friendly fabrics, including Lenzing Ecovero Viscose, recycled polyester, and organic cotton. To enhance garment longevity, they provide repair and alteration services.

Their collection extends beyond dresses, encompassing nightwear, jumpsuits, athleisure, and more, all at accessible prices. Catering to diverse needs, they offer petite, maternity, extended sizes, and kids’ ranges. Committed to ethical practices, Nobody’s Child ensures their manufacturers meet ILO standards, although they don't guarantee a living wage. The brand also uses wool, opting for recycled materials or those certified by the Responsible Wool Standard whenever possible.

3. BEEN London

Hailing from the UK capital, BEEN London is dedicated to transforming waste into enduring accessories suitable for daily use. Their product range comprises items crafted from materials with previous lives, such as recycled leather offcuts and repurposed plastic bottles. This innovative approach not only reduces waste but also offers stylish and sustainable alternatives for conscious consumers looking to make eco-friendly choices in their purchases.

BEEN London's commitment to sustainability extends beyond materials; they also prioritize ethical production practices. By repurposing discarded materials, they contribute to reducing the environmental footprint associated with fashion production while offering consumers access to durable and fashionable accessories that align with their values.

4. Mother of Pearl

Mother of Pearl is renowned for its unwavering commitment to sustainability, setting a high standard within the fashion industry. They prioritize transparency throughout their entire supply chain, ensuring consumers have full visibility into the journey of each garment. Utilizing a sustainable attribute filter, Mother of Pearl empowers consumers to make informed choices by showcasing the eco-friendly practices implemented in the production of their clothing.

Amy Powney, the creative director at Mother of Pearl, has further solidified the brand's dedication to sustainability by becoming a brand ambassador for TENCEL™. This partnership, announced on Earth Day in 2022, reflects Powney's personal mission to safeguard people, the planet, and nature. By extending her efforts beyond Mother of Pearl, Powney is actively advocating for environmentally conscious practices throughout the fashion industry, inspiring positive change and promoting sustainability on a broader scale.

5. NINETY PERCENT

NINETY PERCENT is a London-based ethical clothing brand that stands out for its commitment to sustainability and charitable giving. The brand utilizes eco-friendly materials such as GOTS certified organic cotton, EcoVero, MicroModal sustainable wood fibers, and upcycled fabrics to create its stylish collections. NINETY PERCENT ensures that all their garments are produced under ethical working conditions, reflecting their dedication to both environmental and social responsibility.

In a unique business model, NINETY PERCENT distributes 90% of its profits to various charities chosen by their customers, including those supporting the people who help bring their collections to life. This generous profit-sharing initiative is a cornerstone of the brand's identity and mission. While their prices range from £28 for a vest top to £225 for a high-end knit dress, the brand offers value beyond the garments themselves, making a significant impact through their charitable contributions. The investment in their clothing not only supports sustainable fashion but also contributes to meaningful causes around the world.

6. COSSAC

COSSAC is a British brand dedicated to creating timeless, feminine, and versatile apparel with a strong emphasis on responsibility. Embracing the minimalist concept of capsule wardrobes, COSSAC offers contemporary classics designed to be worn and cherished well beyond fleeting seasonal trends. Their collections feature pieces crafted from organic or lower-impact materials, ensuring sustainability at the core of their production process.

Committed to minimizing waste and deadstock, COSSAC collaborates exclusively with small factories, focusing on limited production runs. This approach not only reduces environmental impact but also supports ethical manufacturing practices. By prioritizing quality over quantity, COSSAC ensures that each garment is made with care and attention to detail, promoting a more sustainable and mindful approach to fashion.

7. E.L.V. Denim

E.L.V. Denim is a pioneering brand in sustainable fashion, setting an example by crafting jeans from deadstock fabric that would otherwise go to waste. Denim, one of the world's most polluting materials, requires about 1,800 gallons of water to produce enough cotton for a single pair of jeans, making it a critical target in the sustainability effort.

Anna Foster, the Director and Founder of E.L.V. (East London Vintage) Denim, brings a keen eye for style to her designs. Her jeans stand out for their chic and fashionable appeal, surpassing many other options available on the market, whether sustainable or not. Foster's innovative approach not only addresses the environmental impact of denim production but also ensures that consumers do not have to compromise on style to make eco-friendly choices. By transforming rejected fabrics into fashionable denim pieces, E.L.V. Denim exemplifies how sustainability and high fashion can coexist beautifully.

8. Thought

Thought, a UK-based company, is dedicated to creating eco-friendly clothing using organic materials such as cotton, bamboo, and hemp. Adhering to International Labour Organisation standards and as a member of the Ethical Trading Initiative, Thought ensures fair labor practices throughout its production process. The brand also emphasizes sustainability by utilizing sustainable yarns, upcycled fabrics, GOTS certified organic cotton, and FairTrade certified materials. Additionally, they use zero plastic packaging, vegan glue, and biodegradable garment bags, reflecting their commitment to minimizing environmental impact.

Each Thought collection features distinctive colors and various clothing styles, from sportswear to summer dresses. With an extensive price range from around £12 to £170, Thought caters to diverse budgets while maintaining its eco-friendly ethos. They have partnered with TRAID to simplify the process of donating pre-loved clothing, providing a postage label with every order for easy returns once you've finished with your clothes. Thought's dedication to ethical and sustainable practices makes it a standout choice for conscious consumers.

9. Fanfare

Fanfare, a UK-based brand, stands out in the sustainable fashion scene by transforming vintage clothes into unique pieces using recycled materials. Committed to the principles of slow fashion, Fanfare offers a range of services designed to extend the life of its garments, including repair services, a take-back scheme, and a lifetime guarantee.

By reimagining and repurposing vintage clothing, Fanfare not only reduces textile waste but also creates distinctive, one-of-a-kind fashion pieces. Their dedication to sustainability is evident in every aspect of their operations, from sourcing materials to providing comprehensive aftercare services. This approach not only promotes a more sustainable fashion industry but also empowers consumers to make more environmentally conscious choices.

10. People Tree

As a trailblazer in ethical fashion, People Tree has been sourcing certified Fair Trade garments and organic fabrics well before these practices became mainstream. Their deliberate and ethical partnerships with artisans ensure sustainable economic opportunities for the craftspeople and makers involved.

People Tree's collections feature playful patterns and everyday wardrobe staples, blending style with a commitment to social responsibility. By prioritizing fair trade and organic materials, they not only champion environmental sustainability but also support the livelihoods of artisans, fostering long-term, equitable growth within their communities.

11. BOODY

Boody creates comfortable essentials from Ecocert-certified organically grown bamboo. This fast-growing plant is cultivated in China without toxic pesticides, fertilizers, or irrigation. The result is hypoallergenic, highly breathable garments that are gentle on the skin. Their zero-waste approach includes knitting garments in tubes to minimize fabric waste and utilizing all parts of the bamboo plant.

With prices ranging from £10 to £120, Boody offers an affordable option for ethical clothing in the UK. Their commitment to sustainability is evident in their use of recycled packaging with vegetable inks, and their production processes adhere to ISO 14001 standards. Additionally, Boody's factories are WRAP certified for fair labor, and their products are PETA-approved vegan, ensuring both environmental and ethical integrity.

12. KOHR

KOHR is a UK-based slow fashion brand that emphasizes designing and manufacturing in-house. The brand is dedicated to responsible innovation, focusing on three core principles: longevity, versatility, and traceability. By prioritizing these areas, KOHR ensures that each piece is designed to last, can be worn in multiple ways, and is produced with a transparent supply chain.

KOHR's commitment to sustainability is evident in their meticulous approach to fashion. Longevity ensures that their garments are durable and timeless, reducing the need for frequent replacements. Versatility allows their clothing to be styled for various occasions, maximizing wearability. Traceability provides consumers with insight into the production process, fostering trust and accountability. This holistic approach makes KOHR a standout in the realm of sustainable fashion, offering thoughtfully crafted pieces that are both stylish and eco-conscious.

13. Beaumont Organic

Beaumont Organic is a UK-based eco-fashion brand dedicated to sourcing natural and environmentally conscious materials for their collections. They use organic cotton, linen, bamboo, wool, natural leather, and deadstock fabrics. The brand maintains transparency about its manufacturing practices and ensures fair wages for all workers involved.

Combining signature styling with contemporary classics, Beaumont Organic creates versatile pieces designed for the modern woman. Their collections cater to everyday wear and business casual occasions, offering a blend of comfort and sophistication. Beaumont Organic's commitment to sustainable fashion is reflected in their meticulous selection of materials and ethical production processes, making them a go-to choice for those seeking stylish yet environmentally responsible clothing options.

14. Plant Faced Clothing

Plant Faced is gaining recognition as a key player in ethical streetwear, known for its casual yet edgy designs. The brand features a range of stylish pieces, from monochromatic shades to bold color palettes, and is celebrated for its cool slogan styles. One standout item is the unisex Plant Based Kanji Hoodie, which exemplifies the brand's unique aesthetic.

Committed to sustainability, Plant Faced uses eco-friendly and organic materials to minimize its environmental footprint. Their production facilities are Fair Wear and WRAP certified, ensuring ethical labor practices. Additionally, they support reforestation by participating in tree planting programs. Their products are GOTS-certified and PeTA approved, reflecting their dedication to creating vegan and cruelty-free fashion. Plant Faced combines style with responsibility, making it a go-to brand for conscious consumers.

15. Seasalt Cornwall

Seasalt Cornwall is committed to sustainability, using organic and eco-conscious materials in their clothing. They prioritize mindful manufacturing practices throughout their production process, ensuring minimal environmental impact. Additionally, Seasalt Cornwall actively supports various nonprofits and community initiatives, furthering their commitment to social and environmental responsibility.

Their clothing features simple and utilitarian designs, making them suitable for everyday wear and business casual occasions. Seasalt Cornwall's versatile pieces are not only stylish but also eco-friendly, appealing to conscious consumers who prioritize both fashion and sustainability. Whether you're running errands or attending a casual work meeting, Seasalt Cornwall offers clothing that is both ethical and effortlessly chic.

16. Lucy & Yak

Lucy & Yak, originating from the UK, embraces a global perspective, with much of its production occurring in an Indian factory. Their commitment to transparency and sustainability is evident in their use of GOTS certified organic cotton, recycled fibers, and closed-loop biodegradable fabrics. Moreover, their dyes are GOTS and OEKO-TEX certified, ensuring minimal environmental impact.

With a strong emphasis on workers' rights and equal pay, Lucy & Yak maintains a transparent and traceable supply chain. They prioritize natural fabrics in their range and have even introduced a zero-waste line featuring organic grocery bags, DIY vegan-friendly food packaging kits, and cosmetics made with oats and coconut milk. Renowned for their unisex dungarees available in bold colors and patterns, Lucy & Yak also offers a diverse range of bottoms, tops, boilersuits, skirts, dresses, socks, and accessories, catering to various style preferences.

Their pricing ranges from £25 to £70, with their signature dungarees falling on the higher end of the spectrum. Lucy & Yak's ethical and affordable offerings have earned them popularity in the UK and beyond, appealing to conscientious consumers seeking stylish yet sustainable fashion choices.

17. Baukjen

Baukjen, headquartered in London, specializes in women's clothing with a distinct emphasis on ethical and sustainable fashion. Their garments are crafted with both the wearer and the environment in mind, reflecting a commitment to responsible practices. Employing lower-impact materials, including recycled fabrics, Baukjen strives to reduce the ecological footprint associated with clothing production. By opting for such materials, they mitigate the use of chemicals, water, and wastewater throughout the manufacturing process.

Beyond their environmental initiatives, Baukjen prioritizes timeless designs that transcend fleeting trends. Each piece is thoughtfully crafted to ensure longevity and versatility, embodying a philosophy of quality over quantity. Through their dedication to sustainable materials and mindful production methods, Baukjen seeks to redefine the fashion industry's approach, offering consumers stylish options that align with their values. Their conscientious approach to fashion serves as a testament to their commitment to both style and sustainability.

18. Mayamiko

Mayamiko, a brand known for its ethical practices, ensures that its clothing is produced fairly and transparently, with workers receiving living wages. They prioritize locally-sourced and organic materials, minimizing their environmental impact. Furthermore, Mayamiko operates a zero-waste policy and powers its workshop with solar energy, demonstrating their commitment to sustainability. Additionally, the brand plants a tree for every order, contributing to reforestation efforts and offsetting carbon emissions.

Inspired by African artisanal traditions and prints, Mayamiko's cross-seasonal collections offer timeless pieces suitable for everyday wear. Their designs showcase vibrant colors and bold patterns, reflecting the rich cultural heritage from which they draw inspiration. By blending traditional craftsmanship with contemporary style, Mayamiko creates clothing that celebrates diversity and individuality. Each garment tells a story of empowerment and sustainability, embodying the brand's ethos of conscious fashion.

19. Beyond Retro

For those craving vintage vibes, Beyond Retro offers a treasure trove of unique finds on their preloved platform. From 90s Tommy Hilfiger knits to classic Levi's denim, their range spans decades of fashion history, ensuring something for every retro enthusiast. Beyond Retro champions a circular fashion ethos, emphasizing the importance of second-hand clothing in building a sustainable wardrobe. They advocate for reclaiming, reducing, and reusing existing garments as a solution to fashion waste, aiming to mitigate the environmental impact of the industry.

Beyond Retro's commitment to promoting a circular fashion sector goes beyond just selling vintage clothing. They actively participate in the movement to reduce textile waste by extending the lifespan of preloved garments. By encouraging customers to embrace preloved styles, they contribute to a more sustainable fashion ecosystem. Moreover, their mission to reclaim ten billion items underscores their dedication to making a significant impact on reducing fashion waste. Through their efforts, Beyond Retro sets an example for the industry, proving that vintage fashion can be both stylish and sustainable.

20. Culthread

Culthread, a UK-based fashion brand, specializes in crafting timeless jackets and accessories using vegan and deadstock materials. Their mission is to create high-quality outerwear and lifestyle products that not only exude style but also stand the test of time. Culthread is committed to offering garments that are not only fashionable but also sustainable, aligning with the growing demand for ethical fashion choices.

With a focus on both practicality and longevity, Culthread's collections feature a range of jackets and accessories designed to meet the needs of the modern consumer. From sleek coats to versatile accessories, each piece is carefully crafted to ensure durability and functionality. By utilizing vegan and deadstock materials, Culthread minimizes its environmental footprint while delivering fashionable and eco-conscious products. Their dedication to quality and sustainability makes Culthread a brand worth supporting for those seeking stylish yet ethical wardrobe essentials.

21. Rare & Fair

Rare & Fair stands out as an exceptional destination for those in pursuit of sophisticated additions to their wardrobe. This UK-based slow fashion label offers a select range of handcrafted garments crafted from natural fibers.

Collaborating with local artisan groups in Thailand, Rare & Fair utilizes locally sourced materials to handloom their products, ensuring authenticity and sustainability in their creations. Despite a limited size range, each piece is available for made-to-order customization, allowing for a perfect fit tailored to individual body measurements and reducing unnecessary waste.

With a commitment to both style and ethics, Rare & Fair exemplifies the essence of conscious fashion, offering consumers the opportunity to embrace elegance while supporting sustainable practices and artisanal craftsmanship.

22. ILK + Ernie

ILK + Ernie distinguishes itself as an exceptional UK sustainable fashion label, celebrated for its vibrant prints and vintage-inspired aesthetics. The brand introduces two seasonal collections annually, each comprising a curated selection of 10-15 items, ranging from 70’s-style pantsuits to funky tops. Situated in Brighton, ILK & Ernie adopts a conscientious approach to production by repurposing fabric scraps sourced from the fashion supply chain, thereby minimizing waste and ensuring sustainability throughout the manufacturing process.

With a focus on bold designs and retro charm, ILK + Ernie offers a refreshing take on sustainable fashion, blending style with environmental responsibility. By utilizing leftover fabric remnants, the brand not only reduces its ecological footprint but also champions creativity and resourcefulness in garment production. This commitment to sustainability extends beyond mere aesthetics, reflecting ILK + Ernie's dedication to ethical practices and eco-conscious principles.

23. Rapanui

Rapanui employs a circular supply chain and prioritizes on-demand production with zero waste, setting a benchmark for sustainable practices in the fashion industry. Their garments are crafted using natural materials and powered by renewable energy sources, reflecting a commitment to environmental stewardship. Moreover, Rapanui advocates for garment reuse by offering a convenient returns process, where worn-out clothes can be sent back for recycling into new products, incentivizing customers with discounts on future purchases.

Innovating beyond traditional manufacturing methods, Rapanui has implemented a unique production approach where orders are fulfilled individually, eliminating excess inventory and minimizing environmental impact. By producing garments on demand, seconds after they are placed, Rapanui ensures efficient resource utilization and reduces the generation of textile waste. Notably, their T-shirts are manufactured in a factory located on the Isle of Wight, further supporting local economies and reducing carbon emissions associated with transportation.

In terms of pricing, Rapanui offers a range of sustainable basics at affordable prices, with options like the Women’s Bare Necessities Bundle providing economical choices for conscious consumers. This holistic approach to sustainability, encompassing material sourcing, production methods, and pricing strategies, reinforces Rapanui's position as a leader in ethical and eco-friendly fashion.

24. Komodo

Komodo stands out as a remarkable sustainable fashion label, renowned for its vibrant hues and captivating prints incorporated into their classic styles. Catering to diverse genders, Komodo champions the use of natural and recycled materials like organic cotton and recycled PET, exemplifying a commitment to environmental responsibility. Emphasizing ethical manufacturing practices, Komodo fosters close partnerships with their family-operated factories, ensuring transparency and accountability throughout their supply chain.

With a keen focus on sustainability, Komodo offers a wide array of timeless designs that appeal to various tastes and preferences. Their dedication to using eco-friendly materials not only reduces environmental impact but also promotes a more conscientious approach to fashion consumption. By prioritizing ethical manufacturing, Komodo sets a commendable example for the industry, demonstrating that style and sustainability can harmoniously coexist.

25. Marks & Spencer

Marks & Spencer, a renowned multinational retailer, is actively integrating sustainable practices into its operations. The London-based company emphasizes the use of FairTrade cotton and prioritizes sustainable sourcing to ensure environmentally friendly materials. With the launch of Plan A in 2007, Marks & Spencer has set ambitious goals, aiming to achieve net-zero emissions across its entire value chain by 2040.

In addition to sustainable sourcing, Marks & Spencer implements a comprehensive low-waste policy, recycling excess materials in stores, offices, and warehouses. The company also promotes transparency in its supply chain by disclosing a list of factories producing their clothing. Furthermore, Marks & Spencer upholds strict standards for animal welfare, exemplified by their code of practice for cashmere animal welfare and membership in the Leather Working Group. Through these initiatives, Marks & Spencer demonstrates a commitment to environmental responsibility and ethical practices in the fashion industry.

26. WAWWA

WAWWA, a UK-based brand, prioritizes sustainability and social responsibility in its clothing production. Their mission revolves around crafting garments that prioritize the well-being of the Earth and its inhabitants. By adhering to organic, fair trade, and vegan-friendly principles, WAWWA ensures that its clothing aligns with ethical and environmentally conscious values.

In addition to ethical sourcing practices, WAWWA utilizes lower-impact materials, including recycled fabrics, and employs non-toxic dyes to minimize environmental harm. The brand also implements innovative strategies to reduce textile waste, such as repurposing offcuts in their production process. Through these initiatives, WAWWA strives to create a positive social impact while minimizing its ecological footprint in the fashion industry.

27. OMNES

OMNES offers an array of sustainable options at affordable prices, catering to conscious consumers seeking timeless fashion pieces. While their collection of elegant dresses stands out, they also provide essential wardrobe items like trousers, cardigans, and coats. Utilizing a range of eco-conscious fabrics such as deadstock, OMNES prioritizes sustainability throughout their production process.

Moreover, OMNES employs OEKO-TEX Certified digital printers, which conserve water and energy while eliminating harmful chemicals during the printing process. This commitment to eco-friendly practices underscores their dedication to reducing environmental impact and promoting responsible fashion choices. With OMNES, customers can embrace sustainable style without compromising on quality or affordability.

28. Yes Friends

Yes Friends epitomizes an affordable ethical clothing brand, debunking the notion that sustainability comes with a hefty price tag. Their commitment to fair trade and organic cotton, along with their utilization of Climate Neutral wind and solar energy-powered factories, reflects their dedication to ethical practices without compromising affordability. Priced at just £7.99 per piece, their T-shirts cater to all sizes, ranging from 2XS to 2XL.

Their approach to affordability stems from producing at scale while maintaining low margins, debunking the myth that sustainable manufacturing must come at a high cost. By highlighting the significant markup potential in the fashion industry, Yes Friends demonstrates that paying fair wages and adopting sustainable practices can be both feasible and accessible. As one of the premier examples of affordable and ethical clothing brands, they set a benchmark for sustainable fashion in the UK and beyond.

29. GROUNDTRUTH

GROUNDTRUTH, founded by three sisters in the UK, embodies a collective vision centered on collaboration and a deep-rooted commitment to safeguarding both people and the planet. Recognizing the pressing need for impactful solutions, they embarked on a journey to create travel goods that not only address environmental challenges but also enhance livelihoods. Their mission revolves around crafting innovative products that mitigate plastic pollution while simultaneously uplifting communities.

Drawing inspiration from their shared values and determination, the sisters seized the opportunity to pioneer positive change through sustainable design. Their focus extends beyond mere product innovation; it encompasses a holistic approach aimed at fostering environmental stewardship and social responsibility. By channeling their passion into tangible solutions, GROUNDTRUTH seeks to leave a lasting impact, paving the way for a more sustainable and inclusive future.

30. Pangaia

Pangaia specializes in crafting sustainable loungewear essentials, spanning from t-shirts and outerwear to activewear, catering to individuals of all genders. With a steadfast commitment to waste reduction, the brand adopts recycled and regeneratively-grown materials in fabric production. Additionally, Pangaia incorporates biodegradable packaging solutions and collaborates with conservation entities to further their environmental initiatives.

Driven by a passion for sustainability, Pangaia goes beyond creating clothing; it champions a holistic approach to eco-conscious living. Through strategic partnerships with conservation organizations, the brand amplifies its impact, contributing to environmental preservation efforts. By integrating ethical practices into every aspect of its operations, Pangaia sets a precedent for responsible fashion that resonates with mindful consumers seeking both style and sustainability.

31. Honest Basics

Honest Basics, a standout brand hailing from Germany, has carved a niche for itself in the realm of sustainable fashion. Their commitment to GOTS-certified organic clothing sets them apart, embodying both affordability and ethical standards. With a clear mission to democratize sustainability in fashion, they've devised ingenious strategies like streamlined supply chains and production in India. By focusing on essential garments and eschewing free returns, they're able to maintain accessible price points while upholding their values.

Continuously striving for improvement, Honest Basics is dedicated to enhancing both the sustainability and ethical integrity of their supply chain. This ethos underscores their dedication to making a positive impact in the fashion industry. Despite their commitment to responsible practices, they ensure that style and quality are never compromised. Their range, available in sizes XS to L, encompasses a diverse array of wardrobe staples, catering to a wide audience. From versatile T-shirts to trendy jeans, their offerings strike the perfect balance between sustainability, affordability, and style.

32. Reflex One

Reflex One earns its spot among the UK's top affordable ethical clothing brands, thanks to its fair pricing and strong commitment to sustainability and ethics. Utilizing a blend of GOTS-certified organic cotton and recycled fabrics, the brand crafts a range of stylish T-shirts, hoodies, leggings, and activewear, all with a touch of flair. Notably, they're also known for their innovative bum-sculpting designs, perfect for both gym sessions and casual wear.

Founded by Kavita Basi, Reflex One embodies a mission to give back to both people and the planet. Basi's journey, highlighted in Vogue, began after a life-altering brain hemorrhage in 2015, driving her to establish this slow fashion brand with a focus on sustainability and social responsibility. Moreover, the brand extends its impact by donating 5% of profits to The Bee Foundation and planting a tree for every order. With products available on ethical shopping platforms like Veo, prices start at £23 for an organic cotton T-shirt.

33. Neem

Neem stands out as a menswear label dedicated to transforming clothing waste into a force for good. Rooted in the UK, Neem is committed to crafting men's apparel with meticulous attention, prioritizing transparency in its supply chain and environmental stewardship at its core.

With a focus on sustainability, Neem endeavors to redefine the narrative around fashion waste, ensuring that every garment embodies a story of conscious creation and responsible consumption. By embracing ethical practices and embracing eco-friendly materials, Neem not only delivers stylish menswear but also advocates for a more sustainable future in the fashion industry.

34. This Is Unfolded

This Is Unfolded is driven by a mission to address the concerning levels of waste within the fashion sector, pioneering a unique business model that champions sustainability. Offering a range of casual yet sophisticated styles, the brand prioritizes ethical practices and fair wages for its workers. By adhering to a slow fashion ethos, This is Unfolded minimizes waste throughout its production process while also giving back to the community through charitable initiatives aimed at supporting education for underprivileged children.

With a commitment to sustainable sourcing, This is Unfolded ensures that its cotton is responsibly and ethically procured, reflecting its dedication to environmental and social responsibility. SEDEX certified partner factories further underscore the brand's commitment to transparency and ethical manufacturing practices. Moreover, the brand utilizes sustainable packaging materials, aligning with its overarching goal of reducing its environmental footprint and promoting a more eco-conscious approach to fashion.

35. Brothers We Stand

Brothers We Stand is a premier destination for discerning individuals seeking responsibly sourced men's clothing infused with style, all curated in the UK. With a steadfast commitment to sustainability, the brand endeavors to assist customers in crafting a wardrobe of fashionable menswear that is entirely vegan-friendly. From timeless essentials to contemporary pieces, Brothers We Stand offers a diverse selection of clothing that aligns with ethical and eco-conscious values, making it the ultimate online destination for those seeking superior quality and sustainability in menswear.

Embracing a vision of promoting sustainability without compromising on style, Brothers We Stand champions the ethos of conscious consumption by offering thoughtfully curated collections of menswear. Each garment is meticulously selected to ensure it meets rigorous standards of sustainability, from sourcing materials to production methods. By prioritizing 100% vegan materials, the brand not only caters to the fashion preferences of its customers but also contributes to the global movement towards more ethical and environmentally friendly fashion choices. With Brothers We Stand, customers can embrace a fashion-forward approach while making a positive impact on the planet.