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Athleisure, a blend of athletic and leisurewear, has revolutionized the fashion industry, seamlessly merging comfort with style. This trend has gained immense popularity in India, catering to the needs of modern individuals who seek versatile outfits suitable for both workouts and casual outings. The athleisure market in India has seen a surge in demand, driven by a growing awareness of fitness and a desire for stylish, functional clothing.
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India's dynamic fashion landscape has given rise to numerous homegrown and international brands that have embraced the athleisure trend. These brands offer a wide range of products, from stylish leggings and sports bras to comfortable hoodies and sneakers, ensuring that fitness enthusiasts and fashion-forward individuals alike have plenty of options to choose from. Whether you're hitting the gym, going for a run, or simply running errands, athleisure wear provides the perfect blend of functionality and fashion.
In this blog, we'll explore the top 15 athleisure brands in India that are making waves in the industry. These brands have set new benchmarks in design, quality, and innovation, offering products that cater to diverse tastes and preferences. Join us as we delve into the world of athleisure and discover the brands that are redefining activewear in India.
Top 15 Athleisure brands in India
Athleisure, a fusion of athletic and leisurewear, has become a significant trend in India, blending style and comfort for the modern lifestyle. With a growing emphasis on fitness and fashion, the Indian market has embraced a variety of brands that offer versatile, functional, and stylish activewear. From high-performance gym attire to chic casual outfits, these brands cater to diverse preferences and needs. In this blog, we’ll explore the top 15 athleisure brands in India, highlighting those that have set new standards in design, quality, and innovation, making it easier than ever to stay active and fashionable.
1. Alcis

Alcis, an Indian athleisure brand, has made significant strides in the activewear market with its innovative designs and high-quality products. Established with a vision to provide stylish yet functional sportswear, Alcis has become a go-to brand for fitness enthusiasts and casual wearers alike. The brand emphasizes using advanced technology and sustainable practices to create apparel that not only looks good but also performs exceptionally well.
Alcis offers a diverse range of products, including T-shirts, leggings, jackets, shorts, and sports bras, all designed to cater to various sports and fitness activities. What sets Alcis apart is its commitment to sustainability. The brand uses eco-friendly materials and processes, such as recycled polyester and moisture-wicking fabrics, ensuring that their products are both comfortable and environmentally responsible. This approach has resonated with a growing number of consumers who are conscious of their ecological footprint.
In addition to its focus on sustainability, Alcis is known for its innovative features like UV protection, anti-static properties, and quick-dry technology. These features enhance the overall performance of the garments, making them suitable for intense workouts and outdoor activities. The brand also collaborates with renowned sports personalities and events, further cementing its reputation in the industry. Overall, Alcis stands out in the Indian athleisure market by offering a perfect blend of style, functionality, and sustainability, making it a preferred choice for many.
2. Cava Athleisure

Cava Athleisure is a rising star in India's activewear market, known for its chic and functional designs that cater to the modern, active lifestyle. The brand focuses on creating high-quality, stylish, and comfortable athleisure wear that seamlessly transitions from gym sessions to casual outings. With a keen eye on current fashion trends, Cava Athleisure ensures that their collections not only enhance performance but also make a bold fashion statement.
One of the standout features of Cava Athleisure is its dedication to using premium materials that offer durability and comfort. The brand's product line includes an array of leggings, sports bras, tops, and jackets, each crafted with meticulous attention to detail. Breathable fabrics, moisture-wicking technology, and ergonomic designs are some of the key elements that make Cava Athleisure's offerings ideal for various physical activities, from yoga to high-intensity workouts.
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Cava Athleisure also places a strong emphasis on inclusivity, providing a wide range of sizes to ensure that everyone can find the perfect fit. This commitment to inclusivity, coupled with their stylish designs, has earned the brand a loyal customer base. Furthermore, Cava Athleisure is continually innovating, incorporating the latest advancements in fabric technology and design to meet the evolving needs of its clientele.
In summary, Cava Athleisure is carving a niche for itself in the Indian athleisure market by offering stylish, high-performance activewear that caters to a diverse audience. Their focus on quality, inclusivity, and contemporary fashion makes them a brand to watch in the ever-growing athleisure segment.
3. HRX

HRX, co-founded by Bollywood superstar Hrithik Roshan, is a prominent name in India's athleisure market, blending performance, style, and affordability. Launched with the vision to inspire people to be the best version of themselves, HRX offers a comprehensive range of activewear and sports accessories designed to cater to fitness enthusiasts and everyday wearers alike. The brand emphasizes a holistic approach to fitness, promoting not just physical health but also mental well-being.
HRX's product line includes a variety of apparel such as T-shirts, joggers, leggings, sports bras, and jackets, alongside footwear and accessories like gym bags and caps. Each piece is designed with a keen focus on functionality and style, incorporating advanced materials and technologies. Features like moisture-wicking fabrics, ergonomic fits, and breathable materials ensure that the clothing supports intense workouts while providing maximum comfort. The aesthetic appeal of HRX's designs, often reflecting current fashion trends, makes them suitable for both gym sessions and casual outings.
One of HRX's significant strengths is its affordability, making high-quality athleisure accessible to a broad audience. The brand's association with Hrithik Roshan, known for his fitness and active lifestyle, adds significant value, inspiring many to adopt a more active way of life. HRX also emphasizes inclusivity, offering a wide range of sizes and styles to cater to diverse body types and preferences.
In addition to apparel, HRX extends its brand ethos through fitness content and collaborations. They offer workout routines, wellness tips, and motivational content to help individuals achieve their fitness goals. This comprehensive approach, combining quality products with a supportive fitness community, sets HRX apart in the competitive athleisure market. Overall, HRX stands out for its blend of style, performance, and affordability, making it a favorite among fitness enthusiasts and fashion-conscious individuals in India. The brand's commitment to promoting a balanced, active lifestyle continues to resonate with its growing customer base.
4. Decathlon

Decathlon, a global sports retail giant, has firmly established itself as a leader in India's athleisure and sportswear market. Known for its wide range of affordable, high-quality sports equipment and apparel, Decathlon caters to sports enthusiasts of all ages and skill levels. The brand's unique model of designing, manufacturing, and retailing its products allows it to maintain high standards while keeping prices accessible, making it a popular choice among consumers.
Decathlon's extensive product range covers over 70 sports, from running and cycling to yoga and hiking. Their athleisure collection includes versatile pieces like leggings, T-shirts, hoodies, and sports bras designed for both active and casual settings. Innovative materials and technologies, such as moisture-wicking fabrics and quick-dry capabilities, ensure comfort and enhance athletic performance.
Sustainability and innovation are core to Decathlon's ethos. The brand is committed to reducing its environmental impact through eco-friendly materials and sustainable production practices. Initiatives like the "EcoDesign" label highlight products made with a reduced environmental footprint, appealing to eco-conscious consumers.
Decathlon’s customer-centric approach includes immersive store experiences, where customers can try products before purchasing. This hands-on method helps customers make informed decisions and fosters a deeper connection with the brand. Overall, Decathlon’s blend of affordability, quality, and sustainability makes it a trusted name in India's athleisure market, supporting diverse active lifestyles.
5. Bliss Club

Bliss Club emerges as a burgeoning player in India's athleisure domain, offering a fusion of style, functionality, and affordability. With a commitment to empowering individuals through fitness and fashion, Bliss Club delivers a diverse range of activewear tailored for the modern lifestyle. Their collection encompasses trendy yet practical pieces, including leggings, sports bras, tops, and outerwear, designed to seamlessly transition from workouts to casual wear.
What sets Bliss Club apart is its focus on inclusive sizing and body positivity, ensuring that everyone can find garments that fit comfortably and flatteringly. The brand emphasizes the use of high-quality fabrics with moisture-wicking properties, ensuring optimal performance and comfort during physical activities. Whether you're hitting the gym, practicing yoga, or simply running errands, Bliss Club's athleisure wear promises to keep you looking and feeling your best.
Moreover, Bliss Club advocates sustainability, incorporating eco-friendly materials and ethical production practices into their supply chain. By prioritizing environmental consciousness, the brand appeals to socially conscious consumers seeking stylish yet eco-conscious activewear options.
In summary, Bliss Club represents a harmonious blend of fashion-forward designs, functionality, and sustainability, making it a compelling choice for individuals seeking versatile and conscientious athleisure wear in India's dynamic fashion landscape.
6. Athlos

Athlos emerges as a dynamic force in India's athleisure scene, combining cutting-edge designs with performance-driven functionality. As a brand committed to empowering individuals on their fitness journey, Athlos offers a diverse range of activewear tailored to suit various athletic pursuits and everyday activities. From sleek leggings and supportive sports bras to breathable tops and versatile outerwear, Athlos ensures that every piece not only enhances performance but also exudes style and comfort.
What distinguishes Athlos is its dedication to innovation and quality craftsmanship. The brand utilizes advanced fabrics and technologies to create garments that withstand rigorous workouts while providing optimal support and comfort. Whether you're engaged in high-intensity training or practicing mindful yoga, Athlos apparel is engineered to meet the demands of your active lifestyle.
Athlos also prioritizes inclusivity, offering a wide range of sizes to accommodate diverse body types and preferences. By embracing diversity and promoting body positivity, Athlos strives to make fitness and fashion accessible to everyone. Furthermore, Athlos is committed to sustainability, employing eco-friendly materials and ethical production practices to minimize its environmental footprint. By incorporating sustainability into its core values, Athlos not only contributes to a healthier planet but also resonates with socially conscious consumers seeking ethically sourced activewear options.
In summary, Athlos stands at the forefront of India's athleisure market, offering innovative, stylish, and sustainable activewear solutions that inspire individuals to embrace an active and balanced lifestyle.
7. Jockey

Jockey, a globally recognized brand, has solidified its position as a leader in India's athleisure market, renowned for its unparalleled comfort, quality, and durability. Offering a diverse range of activewear, Jockey caters to individuals seeking both performance-driven gear and stylish leisurewear. From supportive sports bras and moisture-wicking leggings to breathable tops and cozy loungewear, each Jockey garment seamlessly combines functionality with timeless style.
What distinguishes Jockey is its unwavering commitment to innovation and meticulous attention to detail. The brand employs cutting-edge fabric technologies and ergonomic designs, ensuring that every piece not only fits impeccably but also enhances performance and comfort during workouts and daily activities. Whether at the gym, on a run, or relaxing at home, Jockey's athleisure wear is designed to instill confidence and comfort.
Moreover, Jockey places a strong emphasis on inclusivity, offering a diverse range of sizes to cater to various body types and preferences. By embracing diversity and promoting body positivity, Jockey strives to make activewear accessible to everyone. Furthermore, Jockey is dedicated to sustainability, incorporating eco-friendly materials and ethical manufacturing practices into its supply chain. By prioritizing environmental consciousness, Jockey aims to minimize its ecological footprint and contribute to a more sustainable future.
In essence, Jockey stands as a beacon of comfort, quality, and innovation in India's athleisure market, offering stylish and sustainable activewear solutions that empower individuals to lead active and balanced lifestyles.
8. Cultsport

Cultsport, an emerging player in India's athleisure industry, is rapidly gaining traction for its blend of style, performance, and affordability. With a focus on inspiring individuals to pursue their fitness goals, Cultsport offers a diverse range of activewear designed to cater to various sports and activities. From sleek leggings and supportive sports bras to breathable tops and lightweight jackets, Cultsport's collection is crafted to seamlessly transition from the gym to the streets.
What sets Cultsport apart is its dedication to innovation and quality. The brand utilizes advanced fabric technologies and ergonomic designs to ensure maximum comfort and performance during workouts. Moisture-wicking fabrics, four-way stretch materials, and strategic ventilation panels are just a few examples of the thoughtful features incorporated into Cultsport's activewear range.
Moreover, Cultsport prioritizes affordability, making high-quality activewear accessible to a broad audience. By offering competitive pricing without compromising on quality, Cultsport appeals to fitness enthusiasts and casual wearers alike. Additionally, Cultsport is committed to sustainability, implementing eco-friendly practices throughout its supply chain. From using recycled materials to reducing waste and energy consumption, Cultsport strives to minimize its environmental footprint and contribute to a healthier planet.
In summary, Cultsport stands as a promising contender in India's athleisure market, offering stylish, performance-driven activewear at affordable prices. With its focus on innovation, affordability, and sustainability, Cultsport is poised to become a go-to destination for individuals seeking quality activewear to support their active lifestyles.
9. Silvertraq

SilverTraq emerges as a rising star in the Indian athleisure landscape, marrying cutting-edge design with performance-driven functionality. Positioned at the intersection of style and sport, SilverTraq offers a diverse array of activewear tailored to the needs of modern individuals. From sleek leggings and breathable tops to supportive sports bras and versatile outerwear, every SilverTraq piece is crafted with meticulous attention to detail and a focus on enhancing both performance and style.
What distinguishes SilverTraq is its commitment to innovation and quality. The brand leverages advanced fabric technologies and ergonomic designs to ensure optimal comfort and performance during workouts and everyday activities. Features like moisture-wicking fabrics, strategic ventilation, and four-way stretch materials are seamlessly integrated into SilverTraq's activewear range, empowering wearers to push their boundaries and exceed their fitness goals.
Furthermore, SilverTraq places a strong emphasis on sustainability, incorporating eco-friendly materials and ethical production practices into its supply chain. By prioritizing environmental consciousness, SilverTraq not only minimizes its ecological footprint but also resonates with socially conscious consumers seeking ethically sourced activewear options.
In summary, SilverTraq stands out as a beacon of style, performance, and sustainability in India's athleisure market. With its focus on innovation, quality, and sustainability, SilverTraq is poised to become a frontrunner in the realm of activewear, inspiring individuals to lead active, balanced lifestyles with confidence and style.
10. Nike

Nike, a global powerhouse in the sports and athleisure industry, commands a significant presence in India's market. Renowned for its iconic swoosh logo and innovative products, Nike offers a wide array of activewear, footwear, and accessories designed to inspire athletes of all levels to push their limits. From high-performance running shoes and breathable workout attire to trendy athleisure apparel, Nike caters to diverse needs and preferences, blending style with functionality seamlessly.
What sets Nike apart is its relentless pursuit of innovation and excellence. The brand leverages cutting-edge technologies and materials to create products that deliver superior performance and comfort. Whether it's Nike's Flyknit technology for lightweight and supportive footwear or Dri-FIT fabric for moisture-wicking apparel, each innovation reflects Nike's commitment to enhancing the athlete's experience.
Moreover, Nike's iconic brand identity and marketing campaigns resonate deeply with consumers, transcending cultural and geographical boundaries. The brand's endorsement deals with top athletes and celebrities further solidify its status as a symbol of athleticism and achievement.
Additionally, Nike has made strides in promoting sustainability, with initiatives to reduce waste and carbon emissions across its supply chain. By embracing eco-friendly practices, Nike not only minimizes its environmental impact but also appeals to socially conscious consumers. In summary, Nike stands as a beacon of innovation, style, and performance in India's athleisure market, inspiring athletes and enthusiasts to pursue their passions with confidence and determination.
11. Creez

Creez emerges as a vibrant contender in India's athleisure domain, offering a fusion of style, comfort, and functionality. With a mission to empower individuals through fitness and fashion, Creez presents a diverse range of activewear tailored for the contemporary lifestyle. From sleek leggings and supportive sports bras to breathable tops and versatile outerwear, Creez's collection embodies a perfect blend of performance and trendsetting design.
What distinguishes Creez is its commitment to innovation and quality craftsmanship. The brand utilizes advanced fabrics and cutting-edge technologies to create garments that not only fit flawlessly but also enhance performance during workouts. Features such as moisture-wicking fabrics, four-way stretch materials, and strategic ventilation panels are seamlessly integrated into Creez's activewear, ensuring maximum comfort and functionality.
Furthermore, Creez champions inclusivity, offering a wide range of sizes to cater to diverse body types and preferences. By embracing diversity and promoting body positivity, Creez strives to make activewear accessible to everyone, regardless of their shape or size. Additionally, Creez is dedicated to sustainability, incorporating eco-friendly materials and ethical manufacturing practices into its supply chain. By prioritizing environmental consciousness, Creez aims to minimize its ecological footprint and contribute to a healthier planet.
In summary, Creez stands as a beacon of style, performance, and sustainability in India's athleisure market. With its focus on innovation, inclusivity, and sustainability, Creez is poised to inspire individuals to lead active, balanced lifestyles with confidence and flair.
12. Kica Active

Kica Active emerges as a dynamic force in India's athleisure landscape, offering a harmonious blend of style, performance, and sustainability. With a mission to empower individuals through fitness and fashion, Kica Active presents a diverse range of activewear tailored for the modern lifestyle. From sleek leggings and supportive sports bras to breathable tops and lightweight jackets, Kica Active's collection is designed to seamlessly transition from the gym to the street.
What distinguishes Kica Active is its commitment to innovation and quality craftsmanship. The brand utilizes cutting-edge fabrics and advanced technologies to create garments that not only fit impeccably but also enhance performance during workouts. Features such as moisture-wicking fabrics, seamless construction, and ergonomic designs are seamlessly integrated into Kica Active's activewear, ensuring maximum comfort and functionality.
Furthermore, Kica Active prioritizes sustainability, incorporating eco-friendly materials and ethical manufacturing practices into its supply chain. By embracing environmentally conscious practices, Kica Active aims to minimize its ecological footprint and contribute to a healthier planet.
Additionally, Kica Active fosters inclusivity by offering a wide range of sizes to cater to diverse body types and preferences. By promoting body positivity and embracing diversity, Kica Active strives to make activewear accessible to everyone, regardless of their shape or size.
In summary, Kica Active stands as a beacon of style, performance, and sustainability in India's athleisure market. With its focus on innovation, inclusivity, and sustainability, Kica Active inspires individuals to lead active, balanced lifestyles with confidence and purpose.
13. Puma

Adidas, a global powerhouse in the sportswear industry, holds a prominent position in India's athleisure market. Renowned for its iconic three-stripe logo and innovative designs, Adidas offers a comprehensive range of activewear, footwear, and accessories tailored for athletes and enthusiasts alike. From high-performance running shoes and breathable workout apparel to stylish athleisure wear, Adidas caters to diverse needs and preferences, blending cutting-edge technology with fashion-forward aesthetics.
What sets Adidas apart is its relentless commitment to innovation and performance excellence. The brand leverages advanced materials and technologies to create products that not only enhance athletic performance but also prioritize comfort and durability. Whether it's Adidas' Boost technology for responsive cushioning or Primeknit fabric for seamless flexibility, each innovation reflects Adidas' dedication to elevating the athlete's experience.
Moreover, Adidas's iconic brand identity and marketing campaigns resonate deeply with consumers, transcending cultural and geographical boundaries. The brand's collaborations with top athletes, celebrities, and designers further solidify its status as a symbol of athleticism, style, and achievement.
Additionally, Adidas is dedicated to sustainability, with initiatives to reduce waste, conserve resources, and promote eco-friendly practices across its supply chain. By embracing sustainability, Adidas not only minimizes its environmental impact but also appeals to socially conscious consumers seeking ethical and eco-friendly activewear options. In summary, Adidas stands as a beacon of innovation, style, and performance in India's athleisure market, inspiring athletes and enthusiasts to pursue their passions with confidence, style, and purpose.
14. Good Indian

Good Indian, an emerging name in India's athleisure realm, signifies a fusion of traditional craftsmanship and contemporary design. With a vision to celebrate India's rich cultural heritage while embracing modernity, Good Indian offers a diverse range of activewear that embodies the spirit of the country. From intricately designed leggings and vibrant sports bras to versatile tops and outerwear, each piece reflects the ethos of Indian artistry and craftsmanship.
What distinguishes Good Indian is its commitment to showcasing indigenous textiles and techniques. The brand collaborates with local artisans and weavers to incorporate traditional handloom fabrics, intricate embroideries, and vibrant prints into its activewear collection. By promoting these age-old crafts, Good Indian not only preserves cultural heritage but also empowers local communities.
Moreover, Good Indian prioritizes sustainability and ethical practices. The brand employs eco-friendly materials and ethical production methods, minimizing its environmental footprint and promoting fair labor practices. By prioritizing sustainability, Good Indian aligns with the values of socially conscious consumers seeking ethical and eco-friendly activewear options. Additionally, Good Indian fosters inclusivity by offering a wide range of sizes and styles to cater to diverse body types and preferences. By promoting body positivity and embracing diversity, Good Indian aims to make activewear accessible to everyone, regardless of their shape or size.
In summary, Good Indian stands as a beacon of tradition, innovation, and sustainability in India's athleisure market. With its focus on celebrating indigenous craftsmanship, promoting sustainability, and fostering inclusivity, Good Indian inspires individuals to embrace their heritage while pursuing an active and balanced lifestyle with pride and style.
15. Aastey

Aastey emerges as a fresh and innovative addition to India's athleisure landscape, offering a unique blend of style, comfort, and functionality. With a commitment to empowering individuals through fashion and fitness, Aastey presents a diverse range of activewear tailored for the modern lifestyle. From sleek leggings and supportive sports bras to breathable tops and versatile outerwear, Aastey's collection embodies contemporary trends while prioritizing performance.
What distinguishes Aastey is its dedication to inclusivity and body positivity. The brand offers a wide range of sizes to cater to diverse body types and preferences, ensuring that everyone can find garments that fit comfortably and flatteringly. By promoting diversity and embracing all shapes and sizes, Aastey aims to make activewear accessible to individuals of all backgrounds and identities.
Moreover, Aastey prioritizes sustainability, incorporating eco-friendly materials and ethical production practices into its supply chain. By minimizing its environmental footprint and supporting fair labor practices, Aastey aligns with the values of socially conscious consumers seeking ethical and eco-friendly activewear options.
Additionally, Aastey is committed to innovation and quality craftsmanship. The brand utilizes advanced fabrics and technologies to create garments that not only look stylish but also perform exceptionally well during workouts and daily activities. Features such as moisture-wicking fabrics, four-way stretch materials, and ergonomic designs ensure maximum comfort and functionality.
In summary, Aastey stands as a beacon of inclusivity, sustainability, and innovation in India's athleisure market. With its focus on promoting diversity, embracing sustainability, and delivering high-quality activewear, Aastey inspires individuals to pursue their fitness goals with confidence and style
Top marketplaces to buy athleisure brands
Explore the top athleisure marketplaces offering a diverse range of brands, from mainstream to niche, catering to the burgeoning demand for stylish and functional activewear. These platforms provide convenient shopping experiences, featuring curated collections of trendy athleisure apparel, sports accessories, and footwear. Whether you're seeking high-performance gear for your workouts or fashion-forward pieces for casual wear, these marketplaces offer something for everyone. With a focus on quality, variety, and convenience, they serve as go-to destinations for individuals looking to elevate their athleisure game and embrace an active lifestyle with style and confidence.
1. Myntra
Myntra is known for its fashion-forward offerings, including a diverse range of athleisure brands. With curated collections and frequent discounts, Myntra is a favorite destination for trendy activewear and athleisure apparel.
2. Ajio
Ajio offers a curated selection of athleisure brands, catering to those who seek stylish and functional activewear. With a focus on quality and contemporary designs, Ajio is a go-to platform for fashion-conscious individuals looking for athleisure options.
3. Decathlon
Decathlon is a specialized sports retailer that offers its own range of affordable and high-quality athleisure and activewear. With a focus on performance and functionality, Decathlon is a one-stop shop for sports enthusiasts seeking reliable activewear options.
4. VegNonVeg
Known for its sneaker and streetwear collections, VegNonVeg offers a unique selection of athleisure brands that cater to the urban fashion scene, including trendy activewear and footwear options.
5. Gofynd
Gofynd features a mix of athleisure brands, offering a diverse range of activewear options for shoppers looking for both style and functionality.
These platforms provide convenient shopping experiences and access to a wide range of athleisure brands, ensuring that shoppers can find the perfect activewear to suit their needs and preferences.
Which is the best sports apparel in India?
Deciding the "best" sports apparel in India can be subjective and depends on individual preferences, needs, and budget. However, some popular options include Nike, Adidas, Reebok, Puma, and Under Armour. These brands are renowned for their quality, performance, and stylish designs, catering to diverse athletic pursuits.
What is luxury activewear?
Luxury activewear refers to high-end athletic clothing made from premium materials, often with intricate designs and superior craftsmanship. These garments combine performance features with luxurious aesthetics, offering both functionality and style. Luxury activewear brands prioritize quality, comfort, and exclusivity, targeting discerning consumers willing to invest in top-tier apparel.
What is the scope of athleisure in India?
The scope of athleisure in India is vast and growing rapidly. With increasing health consciousness, urbanization, and a shift towards more casual and comfortable fashion, athleisure presents significant opportunities. Factors like rising disposable incomes, changing lifestyles, and celebrity endorsements contribute to its expanding market presence and consumer acceptance.
Who popularized athleisure?
Athleisure gained popularity through a combination of factors including celebrity endorsements, cultural shifts towards health and wellness, and advancements in fabric technology. Celebrities like Beyoncé, Rihanna, and Kanye West played significant roles in mainstreaming athleisure by incorporating it into their everyday wardrobes and endorsing athleisure brands.
What is the size of athleisure wear market in India?
As of recent estimates, the athleisure wear market in India is valued at approximately $7 billion and is projected to continue growing at a significant rate. Factors such as rising health consciousness, urbanization, and increasing disposable incomes contribute to the expansion of the market.
What is the difference between athletic wear and athleisure?
The main difference between athletic wear and athleisure lies in their intended use and style. Athletic wear is specifically designed for sports or physical activities, focusing on performance features like moisture-wicking fabrics and ergonomic designs. In contrast, athleisure blends athletic elements with casual wear, suitable for both exercise and everyday wear, emphasizing comfort and style.
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