20 Best Activewear Brands In India

In recent years, the demand for activewear in India has surged dramatically, driven by a growing emphasis on fitness and wellness. This trend has paved the way for numerous homegrown brands to emerge, offering a diverse range of athletic apparel that blends functionality with style. From yoga mats to high-performance leggings, these brands cater to a wide spectrum of fitness activities and preferences.

The appeal of activewear extends beyond its practical use; it has become a fashion statement, reflecting a lifestyle centered around health and vitality. Indian consumers are increasingly prioritizing comfort and versatility in their clothing choices, whether they're hitting the gym, practicing yoga in serene surroundings, or simply lounging at home. This shift in mindset has encouraged brands to innovate, incorporating breathable fabrics, ergonomic designs, and vibrant colors that resonate with the active lifestyle ethos.

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Moreover, the rise of social media and digital influencers has further propelled the popularity of activewear in India. Fitness-conscious individuals seek apparel that not only enhances performance but also looks aesthetically pleasing. As a result, brands are not only focusing on technical aspects but also on creating visually appealing collections that resonate with the aspirational desires of their customers.

In this blog, we delve into the top 20 activewear brands in India, highlighting their unique offerings, sustainable practices, and commitment to quality. Whether you're a seasoned athlete or someone embarking on a fitness journey, these brands promise to elevate your workout experience while keeping you stylishly attired.

Top 20 activewear brands in India

In India's bustling activewear market, a myriad of brands are redefining fitness fashion with innovative designs and performance-oriented apparel. From yoga essentials to high-intensity workout gear, these top 20 activewear brands stand out for their quality, style, and commitment to catering to the diverse needs of fitness enthusiasts across the country. Join us as we explore the leaders shaping India's fitness apparel landscape and discover the perfect gear to elevate your active lifestyle.

1. BlissClub

Bliss Club emerges as a standout in India's activewear scene, renowned for its fusion of comfort, style, and functionality. Catering to both men and women, the brand offers a diverse range of apparel suitable for various fitness activities, from yoga and pilates to running and gym workouts.

Bliss Club distinguishes itself with its commitment to quality craftsmanship and attention to detail. Their products feature advanced moisture-wicking fabrics that enhance performance by keeping athletes cool and dry during intense workouts. Moreover, the brand places a strong emphasis on sustainability, using eco-friendly materials and ethical manufacturing processes.

Whether you're looking for seamless leggings, supportive sports bras, or lightweight tops, Bliss Club ensures each piece is designed to complement the body's movements while exuding contemporary fashion sensibilities. With a dedication to innovation and customer satisfaction, Bliss Club continues to earn acclaim among fitness enthusiasts seeking both style and functionality in their activewear choices.

2. Cava Athlesiure

Cava Athlesiure has carved a niche in India's activewear market with its blend of high-performance functionality and urban chic style. Catering predominantly to women, the brand offers a wide array of athleisure apparel suitable for workouts and casual wear alike.

What sets Cava Athlesiure apart is its focus on creating versatile pieces that seamlessly transition from the gym to everyday activities. Their collection includes everything from leggings and sports bras to hoodies and joggers, crafted from breathable, stretchable fabrics that provide optimal comfort and support.

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Beyond functionality, Cava Athlesiure places a strong emphasis on contemporary aesthetics, incorporating trendy designs and vibrant colors that appeal to fashion-conscious consumers. The brand's commitment to quality is evident in its durable construction and attention to detail, ensuring each garment not only performs well but also enhances the wearer's style quotient.

Whether you're lounging at home, running errands, or hitting the yoga studio, Cava Athlesiure offers apparel that combines performance with fashion-forward design, making it a favorite among modern women seeking versatile and stylish activewear solutions.

3. Nike

Nike stands as a global powerhouse in the activewear industry, revered for its innovative designs and commitment to athletic performance. Founded on the principle of empowering athletes, Nike offers a comprehensive range of sportswear, footwear, and accessories that cater to diverse sports and fitness disciplines.

The brand's iconic swoosh logo is synonymous with quality and cutting-edge technology, featuring advancements such as Nike Air cushioning for shoes and Dri-FIT fabrics for apparel that wicks away moisture. Beyond functionality, Nike is a trailblazer in sustainability, with initiatives like using recycled materials in its products and reducing its environmental footprint.

Nike's influence extends beyond sportswear, with its cultural impact evident in collaborations with athletes, artists, and designers worldwide. Continually pushing boundaries in design and performance, Nike remains a favorite among athletes and enthusiasts alike, embodying a commitment to innovation and excellence in every aspect of its offerings.

4. Alcis

Alcis Sports is a prominent name in India's activewear landscape, known for its fusion of technology, sustainability, and contemporary design. The brand focuses on creating performance-oriented apparel for both men and women, catering to various sports and fitness activities.

Alcis Sports integrates advanced fabric technologies like quick-dry, anti-odor, and moisture-wicking properties into its products, ensuring comfort and functionality during workouts. The brand also prioritizes sustainability by using eco-friendly materials and processes, aligning with global trends towards environmental responsibility.

From lightweight t-shirts and breathable shorts to supportive sports bras and compression leggings, Alcis Sports offers a diverse range of apparel that meets the demands of active lifestyles. Its designs often feature bold colors, ergonomic cuts, and reflective elements for visibility, appealing to athletes and fitness enthusiasts looking for stylish yet practical activewear. With a commitment to quality and innovation, Alcis Sports continues to expand its presence in the Indian market, providing athletes with apparel that enhances performance while promoting sustainable practices.

5. H&M

H&M, known globally for its fashion-forward approach, also offers a comprehensive activewear line that blends style with functionality. Catering to both men and women, H&M's activewear collection includes everything from workout essentials to athleisure pieces suitable for various activities.

The brand emphasizes affordability without compromising on quality, making it accessible to a wide range of consumers. H&M activewear features moisture-wicking fabrics, ergonomic designs, and versatile styles that transition seamlessly from the gym to casual settings.

H&M's commitment to sustainability is also reflected in its activewear line, with initiatives focused on using sustainable materials like recycled polyester and organic cotton. This underscores H&M's dedication to reducing environmental impact throughout its supply chain.

Whether you're looking for performance-oriented sports bras, comfortable leggings, or stylish outerwear, H&M activewear combines fashion trends with practicality, making it a popular choice among individuals seeking versatile and budget-friendly athletic apparel.

5. Kica Active

Kica Active has emerged as a leading name in India's activewear market, renowned for its innovative designs and performance-driven apparel. Designed specifically for women, Kica Active offers a diverse range of activewear suitable for various fitness activities, from yoga and Pilates to gym workouts and running.

What sets Kica Active apart is its focus on combining style with functionality. The brand's products feature advanced moisture-wicking fabrics that keep athletes dry and comfortable during intense workouts. Additionally, Kica Active incorporates thoughtful design elements such as ergonomic cuts, breathable materials, and supportive features like compression where needed.

Beyond performance, Kica Active promotes an active lifestyle with its stylish designs and vibrant colors that resonate with modern women. The brand's commitment to quality craftsmanship and attention to detail ensures durable and stylish activewear that enhances both performance and confidence.

Whether you're a seasoned athlete or a fitness enthusiast starting your journey, Kica Active offers apparel that blends seamlessly into your active lifestyle, empowering women to look and feel their best during every workout session.

6. Athlos

Athlos, a rising star in India's activewear scene, stands out for its dedication to blending high-performance functionality with contemporary style. The brand caters primarily to men and offers a range of athletic apparel designed for various fitness activities, from gym workouts to outdoor sports.

Athlos differentiates itself with its focus on using cutting-edge fabric technologies that enhance comfort and performance. The brand incorporates features like moisture-wicking fabrics, four-way stretch materials, and ergonomic designs that support movement and agility during intense workouts.

In addition to performance, Athlos places a strong emphasis on aesthetic appeal, offering sleek and modern designs that appeal to the fashion-conscious athlete. The brand's collections often feature minimalist aesthetics, bold color choices, and subtle branding that reflects a sophisticated athletic lifestyle.

Whether you're looking for durable training shorts, breathable workout tops, or supportive compression wear, Athlos ensures each piece meets the demands of active individuals seeking both functionality and style. With a commitment to quality and innovation, Athlos continues to carve a niche as a go-to brand for men's activewear in India.

7. Adidas

Adidas stands as a global icon in the world of activewear, renowned for its innovation, performance, and timeless style. Originating in Germany, Adidas has become synonymous with high-quality athletic apparel, footwear, and accessories that cater to athletes of all levels and sports disciplines.

The brand's commitment to innovation is evident in its use of cutting-edge technologies such as Boost cushioning for shoes and Climacool ventilation for apparel, enhancing comfort and performance. Adidas consistently pushes boundaries with designs that marry functionality with fashion, ensuring athletes not only perform at their best but also look good doing it.

Beyond product excellence, Adidas leads in sustainability initiatives, with goals to use more recycled materials and reduce its environmental impact. This commitment underscores Adidas' role as a responsible global citizen, aligning with the values of today's conscious consumers.

Whether you're gearing up for a competitive match or a casual run, Adidas remains a trusted choice for athletes worldwide, embodying a legacy of performance, innovation, and style that continues to inspire active lifestyles everywhere.

8. Yogue Activewear

Yogue Activewear is making waves in India's activewear market with its focus on sustainability, functionality, and contemporary design. Specifically tailored for yoga enthusiasts, the brand offers a range of apparel that blends comfort with performance-enhancing features.

Yogue Activewear stands out for its commitment to using eco-friendly materials like organic cotton and recycled fabrics, reflecting a dedication to reducing environmental impact. This sustainable approach extends to their manufacturing processes, ensuring each garment meets high standards of ethical production.

The brand's yoga apparel is designed to support a wide range of movements, with features such as four-way stretch, moisture-wicking capabilities, and seamless construction for enhanced comfort. Yogue Activewear's designs also emphasize stylish simplicity, with minimalist aesthetics and soothing colors that complement the serene practice of yoga.

Whether you're mastering asanas in the studio or embracing mindfulness at home, Yogue Activewear promises apparel that not only enhances your yoga practice but also aligns with your values of sustainability and style. Discover comfort and conscience in every stretch with Yogue Activewear.

9. Decathlon

Decathlon, a global leader in sports equipment and apparel, has solidified its presence in India as a go-to destination for activewear. Known for its extensive range of products catering to over 70 sports, Decathlon offers affordable yet high-quality activewear for men, women, and children alike.

The brand's strength lies in its commitment to accessibility and innovation. Decathlon designs its activewear with a focus on performance, incorporating technologies like breathable fabrics, moisture management, and ergonomic designs tailored to specific sports requirements. Whether you're into running, cycling, hiking, or team sports, Decathlon ensures you find suitable apparel that enhances your performance.

Moreover, Decathlon prioritizes sustainability through initiatives like eco-design and reducing carbon footprint in production. This aligns with their mission to make sports accessible to all while minimizing environmental impact.

With a vast network of stores across India and an extensive online presence, Decathlon continues to empower athletes and sports enthusiasts by offering functional and affordable activewear that meets their diverse needs and preferences.

10. Seeq Active

Seeq Active is making waves in India's activewear scene with its commitment to blending fashion-forward designs with high-performance functionality. Catering predominantly to women, Seeq Active offers a range of activewear that seamlessly transitions from workout sessions to everyday wear.

The brand stands out for its emphasis on innovative fabrics and thoughtful design elements. Seeq Active incorporates moisture-wicking materials, four-way stretch fabrics, and seamless construction into their apparel, ensuring optimal comfort and mobility during activities like yoga, gym workouts, and running.

Beyond performance, Seeq Active places a strong focus on aesthetic appeal. Their collections feature trendy designs, vibrant colors, and stylish cuts that cater to the modern woman's active lifestyle. Each piece is crafted to enhance confidence and inspire women to feel empowered in their fitness journeys.

With a commitment to quality and customer satisfaction, Seeq Active continues to gain popularity among fitness enthusiasts seeking both functionality and fashion in their activewear choices. Whether you're hitting the gym or lounging at home, Seeq Active promises apparel that elevates your active lifestyle with comfort and style.

11. HRX

HRX, founded by Bollywood actor Hrithik Roshan, has established itself as a prominent activewear brand in India. Known for its fusion of style and performance, HRX offers a diverse range of athletic apparel and accessories for both men and women.

The brand's ethos revolves around empowering individuals to push their limits and achieve their fitness goals. HRX activewear is crafted with advanced technologies such as moisture-wicking fabrics, ergonomic designs, and breathable materials that enhance comfort and support during workouts.

Beyond functionality, HRX places a strong emphasis on inspirational design and aesthetics. The brand's collections often feature modern cuts, bold patterns, and vibrant colors that appeal to fashion-conscious athletes and fitness enthusiasts alike.

HRX's commitment to innovation and quality has garnered a loyal following, making it a preferred choice among those seeking stylish and performance-driven activewear. Whether you're into intense training sessions or casual workouts, HRX ensures you look and feel your best while pursuing an active lifestyle.

12. Pace Active

Pace Active is emerging as a dynamic player in India's activewear industry, renowned for its focus on combining performance with style. Designed for both men and women, Pace Active offers a range of athletic apparel that caters to various fitness activities, from running and yoga to gym workouts.

The brand sets itself apart with its commitment to using high-quality, innovative fabrics that prioritize comfort and functionality. Pace Active integrates features such as moisture-wicking materials, four-way stretch fabrics, and ergonomic designs, ensuring freedom of movement and support during workouts.

In addition to performance, Pace Active emphasizes contemporary aesthetics, with collections that feature sleek designs, modern cuts, and vibrant colors. The brand's apparel is designed to not only enhance athletic performance but also reflect current fashion trends, appealing to individuals who prioritize both style and functionality in their activewear.

With a dedication to quality craftsmanship and customer satisfaction, Pace Active continues to expand its presence in the activewear market, offering athletes and fitness enthusiasts apparel that elevates their active lifestyle with comfort, performance, and style.

13. Puma

Puma, a globally recognized brand, has solidified its place in India's activewear landscape with a rich heritage of innovation and style. Known for its iconic logo and commitment to athletic performance, Puma offers a comprehensive range of sportswear, footwear, and accessories for men, women, and children.

The brand excels in merging cutting-edge technologies with fashion-forward designs. Puma's activewear features advanced materials like dryCELL moisture-wicking fabrics and EvoKNIT seamless construction, enhancing comfort and performance during workouts and sports activities.

Beyond functionality, Puma maintains a strong focus on sustainability, incorporating eco-friendly materials and initiatives aimed at reducing its environmental footprint. This aligns with its mission to not only inspire athletes but also contribute positively to the planet.

Puma's influence extends beyond sports, collaborating with celebrities and designers to create collections that blend sportswear with street style. Whether you're gearing up for a competitive match or a casual workout, Puma continues to be a trusted choice for athletes and fashion-conscious individuals alike, embodying a legacy of innovation, performance, and style.

14. Aastey

Aastey is making waves in India's activewear market with its dedication to blending functionality, style, and sustainability. The brand offers a range of activewear primarily designed for women, catering to various fitness activities such as yoga, running, and gym workouts.

What sets Aastey apart is its commitment to using eco-friendly materials and ethical manufacturing practices. The brand incorporates sustainable fabrics like organic cotton and recycled polyester, ensuring each piece meets high standards of environmental responsibility.

In terms of design, Aastey activewear combines practicality with contemporary aesthetics. Their collections feature ergonomic cuts, moisture-wicking properties, and vibrant colors that resonate with modern fitness enthusiasts. Each garment is crafted to enhance performance while maintaining a fashionable edge, making it suitable for both active wear and everyday comfort.

With a focus on quality craftsmanship and customer satisfaction, Aastey continues to gain popularity among eco-conscious consumers seeking activewear that aligns with their values of sustainability and style. Discover comfort, performance, and conscience with Aastey activewear.

15. Proyog

Proyog is a distinctive presence in India's activewear scene, celebrated for its dedication to authenticity, sustainability, and traditional craftsmanship. Specifically tailored for yoga practitioners, Proyog offers a range of apparel that blends ancient yoga principles with modern design.

The brand stands out for its commitment to using natural materials like organic cotton and sustainable fabrics, ensuring each garment aligns with ethical production practices. Proyog's apparel is crafted with minimalistic aesthetics and thoughtful details that enhance both comfort and performance during yoga practice.

Beyond functionality, Proyog promotes a holistic approach to wellness, emphasizing the importance of mindfulness and sustainability. Their collections feature seamless designs, breathable fabrics, and earthy tones that reflect a serene yoga lifestyle.

With a focus on quality and authenticity, Proyog continues to inspire yogis to deepen their practice while honoring the environment. Whether you're mastering asanas or embracing mindfulness, Proyog offers activewear that embodies the essence of yoga, promoting harmony between body, mind, and nature.

16. Silvertraq

Silvertraq is gaining recognition in India's activewear market for its innovative approach to blending fitness technology with stylish design. The brand specializes in activewear primarily for women, offering a range of apparel designed to enhance performance and comfort during various fitness activities.

Silvertraq stands out with its integration of smart textile technology, incorporating features like moisture management, UV protection, and antimicrobial properties into their fabrics. This ensures athletes stay dry, protected from the sun's rays, and comfortable throughout their workouts.

In terms of design, Silvertraq emphasizes sleek, modern aesthetics with attention to detail. Their collections often feature flattering cuts, vibrant colors, and functional elements such as pockets and reflective accents for added utility and safety.

With a focus on quality craftsmanship and performance-driven innovation, Silvertraq continues to cater to active women seeking activewear that combines technology with style. Whether you're hitting the gym or practicing outdoor sports, Silvertraq offers apparel that supports your active lifestyle while keeping you stylishly equipped.

17. Kappa

Kappa, a renowned Italian sportswear brand, has made a significant impact in India's activewear market with its distinctive blend of athletic heritage and contemporary fashion. Known for its iconic logo and athletic apparel, Kappa offers a wide range of sportswear, footwear, and accessories for men, women, and children.

The brand excels in merging functionality with street-style aesthetics. Kappa's activewear features high-performance materials such as breathable fabrics, moisture-wicking technologies, and ergonomic designs, ensuring comfort and durability during sports and workouts.

Beyond performance, Kappa maintains a strong emphasis on design innovation and cultural relevance. The brand collaborates with athletes, artists, and influencers to create collections that resonate with the latest fashion trends while honoring its sporting roots.

Whether you're training for a competition or embracing an active lifestyle, Kappa continues to be a favored choice for individuals seeking sportswear that combines performance with contemporary flair, embodying a legacy of quality craftsmanship and style.

18. Fila

Fila, a globally recognized sportswear brand, has established itself as a prominent choice in India's activewear scene with its rich heritage and commitment to quality. Originating from Italy, Fila offers a diverse range of athletic apparel, footwear, and accessories for men, women, and children.

The brand is renowned for its classic designs and iconic logo, which symbolizes its dedication to sport and style. Fila's activewear combines performance-enhancing features such as moisture-wicking fabrics, supportive fits, and breathable materials, ensuring comfort and functionality during various sports and fitness activities.

Beyond its technical prowess, Fila maintains a strong presence in fashion circles, with collaborations that blend sportswear with contemporary trends. The brand's collections often feature bold colors, retro-inspired designs, and innovative details that appeal to both athletes and fashion-conscious individuals.

Whether you're hitting the gym, playing sports, or simply embracing an active lifestyle, Fila continues to be a trusted choice for activewear that embodies a legacy of athleticism, quality craftsmanship, and timeless style.

19. Jockey

Jockey, a renowned name in innerwear and activewear, has cemented its place in India's activewear market with its commitment to comfort, quality, and innovation. Originally known for its underwear, Jockey has expanded to offer a comprehensive range of activewear for men and women.

The brand's activewear collection includes essentials like performance t-shirts, leggings, sports bras, and shorts designed for various fitness activities. Jockey excels in using advanced fabric technologies such as moisture-wicking materials and seamless construction, ensuring optimal comfort and support during workouts.

Beyond functionality, Jockey emphasizes durability and fit, catering to the needs of athletes and active individuals alike. Their activewear is crafted with a focus on ergonomic designs and stylish simplicity, reflecting a blend of performance and everyday comfort.

With a reputation built on trust and reliability, Jockey continues to innovate and evolve, offering activewear that meets the demands of modern lifestyles while maintaining its commitment to quality and comfort. Whether you're hitting the gym or relaxing at home, Jockey ensures you stay comfortable and confident throughout your active endeavors.

20. Cultsport

Cultsport has emerged as a dynamic player in India's activewear market, renowned for its focus on blending performance, style, and affordability. Designed for both men and women, Cultsport offers a range of activewear that caters to diverse fitness activities, from running and yoga to gym workouts and outdoor sports.

The brand distinguishes itself with its commitment to using high-quality, technical fabrics that enhance performance. Cultsport integrates features like moisture-wicking properties, four-way stretch materials, and ergonomic designs into their apparel, ensuring comfort and flexibility during intense workouts.

In addition to functionality, Cultsport places a strong emphasis on contemporary aesthetics. Their collections feature sleek designs, modern cuts, and vibrant colors that appeal to fashion-conscious fitness enthusiasts. Each piece is crafted to not only perform well but also look stylish, whether you're exercising or lounging.

With a focus on affordability without compromising on quality, Cultsport continues to gain popularity among active individuals seeking activewear that combines performance, style, and value. Whether you're pursuing fitness goals or enjoying an active lifestyle, Cultsport ensures you're well-equipped with comfortable and fashionable activewear.

Top Activewear Marketplaces in India

1. Myntra

Myntra, a leading e-commerce platform in India, has emerged as a prominent marketplace for activewear, offering a diverse and extensive range of activewear and athleisure products. The platform provides a curated selection of brands, encompassing various styles and price points to cater to the growing demand for fashionable and functional athletic wear.

Myntra's activewear category features a wide array of products, including activewear, sports bras, leggings, sneakers, and accessories. The platform collaborates with both Indian and international athleisure brands, bringing together a collection that combines comfort, style, and performance.

With user-friendly navigation, detailed product descriptions, and customer reviews, Myntra facilitates a seamless shopping experience for those seeking trendy and versatile athleisure options. Regular promotions, discounts, and exclusive launches further contribute to Myntra's status as a go-to marketplace for individuals looking to stay active in style.

2. Ajio

Ajio, an Indian e-commerce platform, has carved a niche for itself in the realm of activewear, establishing as a noteworthy marketplace that caters specifically to the diverse needs of fitness enthusiasts and fashion-forward individuals. Ajio's athleisure section offers a carefully curated collection of activewear, blending style and functionality seamlessly.

With a focus on trendy designs and performance-oriented features, Ajio's athleisure range includes a variety of products such as sports bras, leggings, joggers, t-shirts, and more. The platform collaborates with a mix of national and international athleisure brands, providing customers with a wide spectrum of choices to suit different preferences and budgets.

Ajio's user-friendly interface, detailed product descriptions, and periodic sales make it a convenient and engaging marketplace for those seeking the latest trends in athleisure. Whether for workouts or casual wear, Ajio positions itself as a go-to destination for individuals looking to embrace an active and stylish lifestyle.

3. GoFynd

GoFynd is an Indian e-commerce platform that offers a diverse range of fashion and lifestyle products, including athleisure. GoFynd serves as a marketplace where users can discover and purchase athleisure items from various brands.

The athleisure category on GoFynd typically includes a variety of activewear, sports shoes, and accessories for both men and women. The platform collaborates with a mix of popular national and international athleisure brands, providing users with options that blend comfort and style.

With features like easy navigation, filters for specific preferences, and periodic discounts, GoFynd aims to create a convenient and enjoyable shopping experience for those seeking trendy and functional athleisure products.

How to buy Activewear from GoFynd?

Access Gofynd: Visit the Gofynd website by typing "www.gofynd.com" into your web browser, or download the Gofynd app from your device's app store.

Browse Categories: Once you're on the Gofynd platform, explore the different categories to find the activewear items you're interested in. Gofynd offers a range of options for men, women, and more.

Add to Cart: When you find an item you want to purchase, click on it to view more details. Select your preferred size and quantity, and then click the "Add to Cart" button. Your chosen items will be added to your shopping cart.

Review Cart: After adding items to your cart, you can review your selections by clicking on the shopping cart icon, often located in the top right corner of the website or app.

Proceed to Checkout: Once you're satisfied with your selections, click "Proceed to Checkout" or a similar option in your cart.

Login or Register: You may be prompted to log in to your Gofynd account or create one if you still need to do so. This step is essential for payment and order tracking.

Enter Shipping Details: Provide your shipping address and any other required information. Double-check the accuracy of your details.

Choose Payment Method: Select your preferred payment method, such as credit card, debit card, UPI, or other available options.

Place Order: Review your order summary, including the items, quantities, and total price. Once everything looks good, confirm your purchase by clicking "Place Order."

Confirmation: You will receive an order confirmation with details of your purchase, including an order number and estimated delivery date.

That's it! You've successfully bought athleisure from Gofynd. Now, you can sit back and await the arrival of your stylish new additions to your wardrobe.