15 Affordable Indian Sustainable Fashion Brands Leading a Greener Future

In recent years, India's fashion industry has seen a major shift towards sustainability, with more consumers choosing eco-friendly options. The emergence of Affordable Sustainable Fashion Brands has made it easier for fashion lovers to adopt ethical and environmentally-friendly styles without spending too much. These brands use organic fabrics, recycled materials, and ethical production methods, providing stylish clothing that maintains both quality and affordability. As awareness of the negative effects of fast fashion grows, the demand for affordable sustainable choices is increasing quickly.

Sustainable Fashion Brands in India represent more than just mindful shopping; they signify a larger movement towards responsible consumption. These brands emphasize fair wages, ethical labor practices, and environmental care, ensuring that each clothing item has a positive effect. By utilizing traditional craftsmanship, supporting local artisans, and implementing eco-friendly methods like upcycling and natural dyes, these brands are changing the way people shop sustainably in India. Whether you need casual wear, work outfits, or traditional clothing, there are plenty of affordable sustainable options available.

For many, the idea of sustainable fashion seems expensive. However, Sustainable Fashion Brands are making eco-friendly fashion accessible at much lower prices than luxury sustainable brands. By eliminating middlemen, focusing on direct-to-consumer sales, and using efficient manufacturing techniques, these brands provide stylish, durable, and eco-friendly clothing that suits various budgets.

What Makes Fashion Affordable and Sustainable?

Fashion becomes affordable and sustainable when it balances cost-efficiency with eco-conscious practices. This ensures accessibility without compromising environmental or ethical standards. This involves the use of natural, recycled, or upcycled materials that reduce resource consumption and waste. Sustainable fashion brands often adopt innovative production techniques, such as zero-waste design and small-batch manufacturing, to lower costs while maintaining high quality. By streamlining supply chains and embracing direct-to-consumer models, these brands further reduce overhead expenses, which makes sustainable clothing affordable for consumers.

Additionally, sustainable fashion emphasizes durability and versatility that encourages consumers to invest in long-lasting, timeless pieces rather than fleeting trends. Ethical practices such as fair wages for workers and collaborations with artisans ensure that affordability does not come at the expense of human rights. By supporting local craftsmanship and reducing dependency on large-scale, resource-intensive manufacturing, affordable sustainable fashion fosters a circular economy. This combination of mindful production and consumption helps create a more equitable and environmentally responsible fashion industry accessible to all.

Affordable vs. High-End Sustainable Fashion: What's the Difference?

Affordable and high-end sustainable fashion share the common goal of promoting ethical and environmentally friendly practices, but they differ significantly in terms of target audience, pricing, and approach. Affordable sustainable fashion focuses on making eco-conscious clothing accessible to a wider demographic by prioritizing cost-efficiency without compromising sustainability. These brands often use innovative production methods, such as upcycling, small-batch manufacturing, and local sourcing, to keep prices competitive. The designs are practical, versatile, and geared towards everyday wear, appealing to budget-conscious consumers who want to make environmentally responsible choices.

In contrast, high-end sustainable fashion caters to a niche audience willing to invest in luxury, exclusivity, and craftsmanship. These brands emphasize premium-quality materials, intricate detailing, and innovative design, often resulting in higher price points. High-end labels may use rare organic fabrics, advanced sustainable technologies, or artisan techniques that require significant time and resources, reflecting in the cost. While both approaches contribute to a greener future, affordable sustainable fashion aims for inclusivity and mass adoption, whereas high-end sustainable fashion positions itself as a luxury segment for those seeking exclusivity and prestige.

Top 15 Affordable Sustainable Fashion Brands in India

1. Fabindia

Fabindia

Fabindia is a pioneer in promoting sustainable fashion in India, offering handcrafted clothing made with organic and natural materials. The brand works closely with artisans and weavers across the country, creating timeless designs that celebrate India’s rich heritage. Known for its ethnic wear and contemporary styles, Fabindia ensures high quality while keeping prices accessible.

Beyond clothing, Fabindia’s commitment to sustainability extends to its use of eco-friendly dyes and processes. The brand’s focus on empowering rural artisans ensures that every purchase contributes to fair wages and community development, making it a perfect blend of affordability and ethical responsibility.

The price range for Fab India products spans from ₹299 to ₹22,999, catering to a wide array of budgets and preferences.

2. No Nasties

No Nasties

This Goa-based brand stands out for its 100% organic, vegan, and fair-trade clothing. No Nasties designs contemporary, casual wear for men and women using organic cotton and low-impact dyes. Their minimalist and versatile styles make sustainable fashion affordable for everyday use.

What sets No Nasties apart is its dedication to transparency and ethical practices. From seed to garment, every step of their process is carefully monitored to ensure it meets sustainability standards. The brand also participates in reforestation initiatives, emphasizing its commitment to the planet.

No Nasties offers a price range that starts at ₹1,499 and goes up to ₹5,999, catering to customers seeking sustainable and stylish options.

3. Doodlage

Doodlage

Doodlage transforms fabric waste into trendy, upcycled garments, turning sustainability into a fashion statement. Known for its zero-waste practices, the brand creates unique, limited-edition collections that are eco-friendly and affordable.

The brand also focuses on transparency by showcasing its production processes and material sources. Doodlage’s commitment to ethical practices, coupled with its bold and innovative designs, makes it a favorite among conscious consumers.

Doodlage provides sustainable and stylish fashion products priced between ₹3,000 and ₹11,000, appealing to customers who value eco-conscious choices.

4. Suta

Suta

Suta combines sustainability with elegance, offering handcrafted sarees, blouses, and contemporary wear made by artisans. The brand uses natural fabrics like cotton and silk to create soft, breathable, and affordable clothing.

By collaborating with weavers from across India, Suta helps preserve traditional crafts while providing fair wages. Their focus on storytelling and craftsmanship makes every piece not just sustainable but also culturally rich.

Suta provides a range of products priced between ₹2,500 and ₹10,000, designed for customers who desire sustainable and fashionable clothing.

5. Oshadi

Oshadi

Oshadi is a sustainable fashion brand committed to creating timeless, eco-conscious clothing. It focuses on crafting high-quality, handmade garments using natural fibers and ethical production practices. Their collections embody minimalism and simplicity while emphasizing comfort and durability.

The brand seeks to make a positive environmental impact by minimizing waste and reducing carbon footprints. With an eye on sustainability, Oshadi designs its products to be both stylish and responsible, offering a refreshing alternative to fast fashion.

The price range for Oshadi products spans from ₹15,000 to ₹30,000, catering to a wide array of preferences.

6. Okhai

Okhai

Okhai specializes in handcrafted apparel made by rural artisans, bringing traditional embroidery and prints to contemporary designs. The brand offers stylish and affordable clothing while empowering women from underprivileged communities.

Their collections, ranging from ethnic wear to casual outfits, emphasize sustainability by using natural dyes and eco-friendly materials. Every purchase from Okhai supports artisan livelihoods and keeps traditional crafts alive.

Okhai provides a range of products priced between ₹2,500 and ₹28,000, designed for customers who value sustainable and stylish fashion.

7. Nicobar

Nicobar

Nicobar blends modern aesthetics with sustainability, offering eco-friendly clothing that’s comfortable and affordable. The brand uses natural fibers like cotton and bamboo, promoting a greener approach to fashion.

With a focus on mindful consumption, Nicobar designs timeless pieces that encourage versatile styling. Their emphasis on quality ensures that every garment lasts longer, reducing the need for frequent replacements.

For Nicobar, the price range of their fashion products varies from ₹1,500 to ₹51,000.

8. Bunaai

Bunaai

Bunaai specializes in sustainable ethnic wear, offering beautifully crafted kurtas, lehengas, and dresses. The brand focuses on using natural fabrics like cotton and sustainable production techniques.

Affordable pricing and elegant designs make Bunaai a popular choice for those seeking sustainable yet stylish ethnic fashion. Their commitment to slow fashion ensures that every piece is made to last.

Bunaai offers a diverse range of products with prices spanning from ₹2,000 to ₹12,000.

9. Indigene

Indigene

Indigene is a slow fashion brand that celebrates Indian craftsmanship through handwoven and naturally dyed clothing. Their collections blend traditional techniques with modern designs, ensuring sustainability and affordability.

By working closely with artisans, Indigene supports fair wages and local communities. Their focus on creating timeless pieces promotes mindful consumption and reduces the reliance on fast fashion.

Indigene offers a wide selection of products, with prices ranging from 3,000 to 27,000, catering to various preferences and budgets.

10. B Label by BOHECO

B Label by BOHECO

B Label specializes in hemp-based clothing, offering eco-friendly alternatives to conventional textiles. Their sustainable production methods and innovative designs make them a standout choice for affordable fashion.

Hemp is not only durable but also requires fewer resources to grow, making B Label’s clothing environmentally friendly. The brand’s focus on affordability ensures that eco-conscious fashion is accessible to a wider audience.

B Label offers products with prices ranging from ₹2,500 to ₹8,000, providing options to suit various tastes and budgets.

11. The Summer House

The Summer House

Founded by Shivangini Parihar and Rekha Datla, The Summer House is a sustainable fashion brand known for its clean designs, natural fabrics, and ethical manufacturing. Using organic cotton, linen, and handwoven textiles, the brand creates timeless pieces that promote slow fashion. They emphasize transparency in their supply chain, ensuring responsible production practices.

The Summer House is committed to fair wages and ethical production, offering simple yet elegant designs for those who value both style and sustainability. With a focus on quality and eco-conscious materials, the brand provides a responsible fashion choice for mindful consumers.

The Summer House features a collection of sustainable and stylish fashion, with prices ranging from ₹2,500 to ₹21,000, catering to a variety of customers.

12. Anokhi

Anokhi

Anokhi is known for its sustainable fashion using traditional Indian block printing techniques and natural fabrics like cotton and silk. The brand blends timeless ethnic wear with contemporary styles, emphasizing eco-friendly production and natural dyes. Anokhi also supports artisans, promoting fair wages and preserving Indian craftsmanship.

Affordable pricing and a focus on sustainability make Anokhi an excellent choice for eco-conscious consumers. The brand’s combination of ethical practices and beautiful designs makes it a go-to option for those seeking stylish, sustainable clothing.

Their collections are available only at their physical shops or through stockists across India.

13. Charkha Tales

Charkha Tales

Charkha Tales is an affordable sustainable fashion brand that celebrates traditional Indian craftsmanship while focusing on eco-friendly materials. Using organic cotton, handspun fabrics, and natural dyes, the brand offers stylish clothing that is both ethical and affordable. Their designs are rooted in simplicity and comfort, providing versatile pieces that can be worn for various occasions.

Committed to empowering local artisans, Charkha Tales promotes fair trade practices and supports rural communities. By combining sustainability with affordability, the brand makes eco-conscious fashion accessible to everyone, allowing consumers to enjoy high-quality, handcrafted garments without compromising on style or budget.

Charkha Tales provides a range of products priced between ₹1,399 and ₹17,999, designed for customers who value sustainable and stylish fashion.

14. Khamir

Khamir

Khamir is committed to preserving and celebrating the rich artisanal heritage of the Kachchh district. The name "Khamir" symbolizes the region's cultural pride, standing for Heritage, Art, Music, Information, and Resources. Founded in 2005 through a collaboration between Kachchh Nav Nirman Abhiyan and the Nehru Foundation for Development, Khamir works to uplift traditional crafts while safeguarding local culture and the environment.

Khamir's mission is to create an inclusive space that fosters collaboration across various sectors, aiming to change consumer perceptions and enhance the cultural significance of handmade crafts. Their vision is to build a thriving and sustainable Indian craft industry where artisans receive global recognition and appreciation for their invaluable skills.

Khamir features a collection of sustainable fashion and fabrics, with prices ranging from ₹1,000 to ₹10,000, catering to a variety of customers.

15. WhySoBlue

Whysoblue

WhySoBlue, founded by the mother-daughter duo Jaya and Shweta, embodies the essence of sustainable fashion with their mantra: "conscious, cotton, and customizable." This women-led brand is dedicated to offering eco-friendly fashion that blends personal style with environmental responsibility.

What truly sets WhySoBlue apart is their focus on customization. Each garment is made to order, ensuring a unique fit and design for every customer. This personalized approach not only celebrates individuality but also reduces waste in the production process. By fusing craftsmanship with sustainability, WhySoBlue offers a fresh take on mindful fashion, making it a standout choice for those seeking eco-conscious and customizable clothing.

WhySoBlue offers sustainable products with prices ranging from ₹1,500 to ₹10,500, providing options to suit various tastes and budgets.

How GoFynd Helps You Access Budget-Friendly Sustainable Fashion

In today's world, sustainability is essential, but finding eco-friendly fashion that fits your budget can be tough. GoFynd helps by providing a carefully chosen range of affordable, sustainable fashion options, allowing you to make green choices without sacrificing style or spending too much.

GoFynd

1. Variety of Sustainable Brands - GoFynd partners with brands that prioritize eco-friendly practices, such as using organic materials, conserving water, and maintaining ethical production methods. This means you can find clothing that not only looks great but also reduces environmental harm.

2. Special Discounts and Offers - Affordability is a key focus for GoFynd. The platform often has special discounts, seasonal promotions, and cashback deals, making it easier for everyone to access sustainable fashion.

3. Shop by Eco-Friendly Features - GoFynd lets you search for products based on sustainable qualities like organic fabrics, recycled materials, and cruelty-free certifications. This way, you can shop intentionally and select items that reflect your values.

4. Quick and Dependable Delivery - Choosing sustainable fashion doesn’t mean you have to wait long for your purchases. GoFynd provides fast delivery options, so you can enjoy your eco-friendly items right away.

5. Focus on Circular Fashion - Beyond offering sustainable products, GoFynd promotes circular fashion by showcasing brands that support recycling and upcycling efforts.

Conclusion

As the demand for sustainable fashion grows, India’s affordable sustainable fashion brands are making it easier for consumers to make eco-conscious choices without compromising on style or budget. From brands like Fabindia and No Nasties to newer players like Whysoblue and Khamir, these companies are leading the charge by using organic materials, ethical production practices, and supporting local artisans. Their efforts not only promote sustainability but also empower communities and preserve traditional crafts.

GoFynd serves as a perfect platform for accessing this sustainable fashion revolution. With a curated selection of eco-friendly brands, special offers, and easy delivery options, it provides an accessible way for everyone to shop responsibly. By focusing on circular fashion and offering sustainable choices at affordable prices, GoFynd makes it simple for consumers to align their fashion choices with their values, contributing to a more sustainable and equitable fashion industry.

FAQs

What makes a fashion brand sustainable?

Sustainable fashion brands use eco-friendly materials, ethical production, and fair labor practices, focusing on reducing environmental impact and waste.

Are affordable sustainable fashion brands of good quality?

Yes, they offer durable, high-quality clothing using innovative production methods and sustainable materials, promoting long-lasting garments.

How can I find sustainable fashion options within my budget in India?

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Platforms like GoFynd offer curated collections of budget-friendly sustainable fashion with discounts and direct-to-consumer pricing from eco-conscious brands.

What are the benefits of supporting Indian sustainable fashion brands?

Supporting these brands helps preserve local crafts, empowers artisans, and promotes eco-friendly materials and ethical labor practices, fostering a greener, more inclusive industry.

How do sustainable fashion brands reduce waste in their production process?

They reduce waste through upcycling, small-batch manufacturing, and zero-waste design, while using natural dyes and recycling fabric scraps.

What is circular fashion, and how does it relate to sustainable fashion?

Circular fashion involves reusing, recycling, and upcycling garments to extend their lifecycle, reducing waste and encouraging sustainable consumption.

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About The Closet

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