London Shopping Guide- 25 Best Streetwear Stores You Need To Visit

London’s status as a hub for contemporary fashion is rapidly ascending. While legendary names like Selfridges and Harrods have led the retail scene for over a century, a myriad of other boutiques are now solidifying the British capital’s position as a streetwear mecca. From exclusive sneaker shops to artisanal homeware stores and curated consignment boutiques, London offers a diverse shopping experience that caters to every taste. However, this guide excludes major retail flagships such as Supreme and Palace Skateboards to spotlight the city's unique hidden gems.

As Europe’s third-largest metropolis, London boasts a vibrant fashion landscape that caters to all styles. Whether you're into luxury brands on Bond Street or the pop-up shops in Shoreditch, you’ll find an array of stores brimming with the finest products and exclusive items. This comprehensive guide from The Sole Supplier is tailored for streetwear enthusiasts, highlighting the best locations in central London. Whether you’re a local or just visiting for the weekend, this guide will navigate you through the top spots for streetwear shopping.

Streetwear has never been more coveted, with everything from hoodies to high-profile collaborations like Supreme x Louis Vuitton and Palace x Ralph Lauren. This style, which originated from the streets, has now permeated all levels of fashion. Whether you’re interested in skatewear, athleisure, or subcultural fashion, London’s streetwear scene has something for everyone. Explore the city’s top streetwear stores and immerse yourself in a vibrant culture that has taken over the fashion world.

What is streetwear?

Streetwear is a distinctive style of casual clothing that emerged from the urban culture of the late 1980s and early 1990s, drawing heavy influences from skateboarding, hip-hop, punk, and Japanese street fashion. Characterized by its relaxed fit and emphasis on comfort, streetwear often features graphic T-shirts, hoodies, sneakers, and athletic wear. Key elements include bold logos, vibrant colors, and striking graphics, which serve as a means of self-expression and a way to showcase affiliations with particular subcultures or brands.

Beyond its aesthetic, streetwear represents a cultural movement that bridges fashion with art, music, and sports. It embodies a rebellious spirit and an anti-establishment ethos, often seen in the limited-edition drops and exclusive collaborations between brands and artists. Streetwear's influence has transcended its humble beginnings to dominate global fashion, impacting both luxury and mainstream markets. It is not just about clothing but a lifestyle that promotes individuality, creativity, and a sense of community among its enthusiasts.

List of 25 best streetwear & sneaker stores in London

London's vibrant streetwear and sneaker scene is a treasure trove for fashion enthusiasts. Whether you're a local or a visitor, the city offers an array of shops that cater to diverse tastes and styles. From high-end boutiques to hidden gems, London boasts some of the best spots to score the latest drops and exclusive collaborations. Here's a curated list of the 25 best streetwear and sneaker stores in the British capital, where you can find everything from iconic brands to unique, independent labels.

1. END.

We kick off our guide to the best sneaker stores in London with END. This store brings together luxury designers, streetwear, and contemporary fashion in a modern store located in the heart of Broadwick Street in Soho. The huge sneaker wall, stretching across the entire corner of a glass facade, features sneakers from the likes of Nike, Adidas, and New Balance. END. is known for its curated selection of high-end and streetwear brands, making it a must-visit for fashion enthusiasts and sneakerheads alike.

Whether you're searching for the latest sneaker releases or exclusive collaborations, END. offers a premium shopping experience with a vast array of products to choose from. The store's sleek design and expertly curated collections ensure that you find the perfect addition to your wardrobe.
Address: 59 Broadwick St, Carnaby, London W1F 9QS, England

2. Supreme

Located in the famous Soho neighborhood of central London, you'll find the New York heavyweights of the streetwear world, Supreme. A brand that needs no introduction, Supreme first made their jump across the pond to London back in 2011 and have since left a lasting mark on Soho that won't be disappearing any time soon.

The store itself spans across two levels: the upstairs level, which primarily contains the till and skate goods, and the basement, which houses all the hyped clothing you're likely visiting for. In the basement, you'll find an array of T-shirts, hoodies, sweats, and much more. However, it's worth noting that most of the hyped products are unlikely to be available, as they tend to sell out on drop days. Even on an average day, you can likely expect to wait at least 30 minutes to gain access to the store due to its popularity among both Londoners and tourists alike, so plan accordingly.

Address: 2/3 Peter St, London W1F 0AA, England

3. Cole Buxton

Just a stone's throw from END., you can find some of the finest contemporary sportswear at Cole Buxton. Joining the Soho scene in 2020, Cole Buxton has quickly made a name for itself with its unique spin on essential athleisure wear.

The Soho flagship store boasts an industrial-styled design with exposed steel, aluminum, and frames dotted throughout. These structures are punctuated with crisp marble to create a minimalist visual experience that perfectly complements their refined products. Despite its compact size, Cole Buxton manages to showcase a vast selection of pieces, all ready to elevate your wardrobe essentials. If you're looking to freshen up your wardrobe, this is the place to go.

Address: 52 Marshall St, Carnaby, London W1F 7BE, England

4. Footpatrol

When you are in London, a visit to the first-ever Footpatrol store is a must. Located in the vibrant Soho area, this iconic store is renowned for its extensive collection of exclusive sneakers and streetwear.

Footpatrol offers more than just a shopping experience; it provides an environment where you can chill out and connect with fellow sneaker enthusiasts. The store's relaxed atmosphere encourages you to explore the latest releases and classic designs at your own pace. Who knows, you might find your new favorite pair of kicks while discovering new insights about sneaker culture.

Address: 80 Berwick St, London W1F 8TU, England

5. Palace

Located just a short walk from Chinatown in Soho, you'll find the London-based skate brand Palace. This store is a hotspot for both skaters and streetwear enthusiasts, offering some of the finest streetwear with an abundance of colorful and playful designs.

Since its arrival on the Soho scene in 2015, Palace has grown into one of the most reputable streetwear locations in London. The store itself spans across a long, rectangular level and features marble floors and skateboard deck-adorned walls, creating a sleek and stylish shopping environment. Similar to Supreme, Palace exclusively sells its own products, making it a must-visit for fans of the brand.

Address: 26 Brewer Street, London, W1F 0SW

6. Selfridges

Selfridges needs little introduction as one of London's premier department stores since 1906, renowned for its vast array of products. Over the years, it has evolved to embrace streetwear, securing some of the finest concession stands available.

On the first floor of Selfridges, you'll discover the designer street room, an impressive 18,000-square-foot space showcasing some of the finest streetwear and high-end brands. Here, you can explore collections from Off-White, Kith, Stone Island, A Cold Wall, Gucci, and more, all featuring the latest and greatest products.

Additionally, sneakerheads will find delight in the Offspring section on the same floor, offering an extensive selection of sneakers to satisfy any footwear enthusiast.

Address: 400 Oxford Street, London W1C 1JS

7. Offspring

Offspring stands as a leading force in London's sneaker culture, boasting four locations across the city. These outlets, strategically located in community hubs and within Selfridges, offer the latest and most sought-after sneaker releases.

At Offspring, you can expect to find a curated selection of sneakers that stay abreast of the latest trends. The brand also collaborates with various other labels, including adidas, to offer exclusive and limited-edition releases.

Addresses: 104 Commercial St, London E1 6LZ, England | Selfridges, 400 Oxford St, London W1A 2LR, England | 221 Camden High St, London NW1 7BU, England | Central, Unit 2 Pancras Square Kings Cross, London N1C 4AG, England

8. Dover Street Market

Situated on Haymarket by Piccadilly, Dover Street Market offers an alternative department store experience. Named after the original market located on a street with the same name, Dover Street Market is a multi-brand retailer known for its high-end and streetwear fashion collections. With locations worldwide, including London, Singapore, Paris, New York, Beijing, and Los Angeles, Dover Street Market has solidified its presence in the global fashion scene.

The store spans five floors, predominantly featuring luxury fashion brands such as Comme des Garçons, Gucci, and Loewe. However, the basement level caters to streetwear enthusiasts, offering a diverse selection of products from brands like Stussy, CDG, Nike LAB, and Brain Dead. Sneakerheads will also find a curated range of footwear, including signature styles from Nike.

Address: 18-22 Haymarket, London SW1Y 4DG

9. Sneakersnstuff

Nestled in the vibrant East London neighborhood of Shoreditch, Sneakersnstuff (SNS) offers a haven for sneaker enthusiasts and streetwear aficionados alike. This store, located amidst the bustling streets adorned with vibrant street art, eclectic eateries, and vintage shops, epitomizes the essence of urban culture. Since its inception, SNS has been synonymous with exclusive sneakers and trendy streetwear items, catering to both men and women.

SNS's Shoreditch outpost, the first store outside Sweden, boasts a diverse range of clothing and kicks, making it a go-to destination for fashion-forward individuals looking to elevate their wardrobe. Whether you're on the hunt for the latest sneaker releases or seeking to add some urban flair to your closet, Sneakersnstuff offers a curated selection of cool and exclusive items to satisfy your style cravings.

Address: 107-108 Shoreditch High St, London E1 6JN, England

10. Goodhood

Situated in the vibrant neighborhood of Shoreditch, Goodhood stands as an award-winning multi-brand retailer, beckoning fashion enthusiasts and design aficionados alike. Since its establishment in 2007, Goodhood has curated a remarkable collection of menswear, womenswear, and homeware, all characterized by uncompromising quality and impeccable style.

Upon stepping into Goodhood, visitors are greeted by a meticulously designed space adorned with stylish wooden fixtures and thoughtfully arranged displays showcasing a diverse range of high-end clothing. With menswear and womenswear split across different floors, each section boasts an impressive selection of labels, including the likes of WTAPS, Brain Dead, and Engineered Garments, among others. Additionally, footwear sections on each floor cater to sneaker aficionados seeking the latest releases.

Beyond fashion, Goodhood also boasts one of London's finest homeware sections, offering an array of curated items perfect for elevating your living space. Whether you're on the hunt for cutting-edge fashion pieces or seeking to spruce up your home decor, Goodhood promises a captivating shopping experience unlike any other.

Address: 151 Curtain Rd, London EC2A 3QE

11. Patta London

Originally hailing from Amsterdam and later expanding to Milan, Patta marks its presence in the United Kingdom with its flagship store in London. Established in 2016, this was Patta's inaugural international venture, bringing its unique blend of streetwear and sneaker culture to the vibrant British capital.

At Patta London, patrons can immerse themselves in the brand's distinct aesthetic, characterized by a fusion of urban flair and contemporary design. The store offers an extensive selection of Patta's own clothing line, alongside a curated range of sneakers from renowned brands such as Nike, adidas, and Reebok, among others.

Nestled in the heart of London, Patta's flagship store at 6 Silver Pl provides a haven for streetwear enthusiasts and sneakerheads alike, offering an unparalleled shopping experience that celebrates authenticity, style, and creativity.

Address: 6 Silver Pl, London W1F 0JS, England

12. Presentedby

Sponsored by Crep Protect, Presentedby stands as a premier resale store in London, offering a curated selection of streetwear pieces treated with a luxury perspective. Embracing the ethos that streetwear is indeed a form of luxury, Presentedby elevates the shopping experience with its meticulous attention to detail and exclusive offerings.

Visitors to Presentedby are greeted by a stunning wooden sneaker wall adorned with some of the most sought-after and exclusive pieces in the streetwear scene. Each item is carefully curated, reflecting the store's commitment to quality and uniqueness. Beyond London, Presentedby extends its presence globally, with additional locations in Paris, Doha, Dubai, Riyadh, and Mexico.

Nestled at 15 Percy St in London, Presentedby invites patrons to explore its carefully curated collection, where streetwear meets luxury in an environment that celebrates style, sophistication, and exclusivity.

Address: 15 Percy St, London W1T 1DS, England

13. Wavey Garms

What started as a simple Facebook group in 2013 has blossomed into a cultural phenomenon known as Wavey Garms. Founded by Andres Branco, Wavey Garms began as a platform for trading vintage streetwear pieces among friends. However, it has since evolved into much more than just an online marketplace.

With a physical shop located in Peckham Rye and a vibrant online presence, Wavey Garms continues to offer a curated selection of vintage streetwear, attracting a diverse community of fashion enthusiasts. Beyond retail, Wavey Garms has expanded into a collective, engaging in styling, artistic direction, and even publishing a photography book. The brand's influence extends beyond fashion, with its name recognized in the Urban Dictionary as slang for "cool clothes."

Wavey Garms has also made waves in the events scene, organizing fundraising raves that draw crowds eager to experience its unique blend of music, fashion, and culture. From hosting Xmas pop-ups in Soho to collaborating with renowned artists like Turner Prize winner Mark Leckey, Wavey Garms continues to push boundaries and redefine what it means to be at the forefront of streetwear culture.

Address: 15, Holdrons Arcade, 135a Rye Ln, London SE15 4ST, England

14. A number of names*

Founded by Craig Ford in 2008, A Number of Names (ANON) holds a special place in the London streetwear scene. With a resume that includes introducing iconic brands like A Bathing Ape, Billionaire Boys Club/Ice Cream, and FPAR to the streets of London, Ford's expertise in the industry is unmatched. In a 2016 interview with Something Curated, Ford reflected on the essence of streetwear, describing it as a breath of fresh air amidst the monotony of the '80s. He emphasized its ability to offer a sense of freedom and excitement, untouched by the confines of traditional media marketing.

For Ford, streetwear is more than just fashion; it's a form of self-expression and rebellion against mainstream marketing tactics. ANON serves as a platform for brands that dare to be different, appealing to a generation of savvy consumers who appreciate authenticity over mass-market appeal. In a landscape dominated by corporate giants, ANON provides a sanctuary for those seeking brands with a genuine point of difference and a commitment to individuality.

Address: 3rd floor, 3F, Zetland House, 5 - 25 Scrutton Street, London EC2A 4HJ, England

15. BSTN’

BSTN' burst onto the London streetwear scene with its inaugural international concept store opening on January 28, 2023. Boasting a retro-futuristic interior design, this store promises an immersive shopping experience like no other. Situated at 395-397 Brixton Road, London SW9 7DG, BSTN' offers a carefully curated selection of the most coveted sneakers alongside matching apparel, making it a haven for sneaker enthusiasts and fashion aficionados alike.

The store's unique concept and unparalleled collection make it a must-visit destination for those seeking the latest trends and timeless classics in streetwear fashion. Whether you're on the hunt for limited edition releases or stylish staples, BSTN' promises to deliver an unforgettable shopping experience in the heart of London's bustling streetwear scene.

Address: 395-397, Brixton Rd, London SW9 7DG, England

16. Slam City Skates

Since its inception in 1986, Slam City Skates has been a cornerstone of the London skateboard scene, owing much of its success to the dedicated team of skaters behind it. While the original Covent Garden location may no longer be in operation, Slam City Skates continues to thrive with stores in Covent Garden, Brick Lane, and Enfield.

Committed to serving the skateboard community, Slam City Skates has always been more than just a retail space. It's a hub where raw street talent is nurtured and celebrated, reflecting the vibrant energy of London's skate culture. Whether you're a seasoned skater or just starting out, Slam City Skates offers everything you need to immerse yourself in the exhilarating world of skateboarding.

Address: The OldTruman Brewery, 10 Dray Walk, London E1 6QL, England

17. Browns Fashion

Established in the 1970s, Browns Fashion has long been a beacon of cult fashion, consistently pushing boundaries and showcasing pioneering designers. With the recent opening of Browns East in Shoreditch, the brand continues its tradition of innovation while honoring its strong heritage.

Over the years, Browns has introduced London to a plethora of renowned designers, from Calvin Klein to Jil Sander, contributing to the city's reputation as a global fashion capital. Beyond its global reach, Browns remains committed to supporting local talent, making it a dynamic hub for both established and emerging designers alike.

Address: 39 Brook St, London W1K 4JE, England

18. size?

Originating in London, size? is a celebrated retailer with a notable presence across the city, boasting three distinct locations. Among these, the Carnaby Street branch stands out, nestled in the vibrant heart of Soho. Renowned for its exclusive atmosphere and curated selection, size? offers a diverse range of sneakers, apparel, and accessories.

With its intriguing interior design and meticulous curation, a visit to size? promises an immersive retail experience. Whether you're in search of the latest sneaker drops, stylish clothing, or trendy caps, each location provides a unique blend of fashion-forward offerings, making it a must-visit destination for streetwear enthusiasts.

Addresses: 32-34 Carnaby St, Carnaby, London W1F 7DW, England| 12 Electric Ave, London SW9 8JX, England | 87, 135 Brompton Rd, London SW1X 7XL, England

19. Oi Polloi

Oi Polloi, a fixture in the menswear scene since 2002, has garnered acclaim for its curation of contemporary and classic apparel. Initially based in Manchester, the brand expanded its reach to London with a new space unveiled just last year. Known for its discerning selection, Oi Polloi showcases the best names in menswear, blending contemporary styles with timeless classics.

Nestled at 1 Marshall Street, London, Oi Polloi offers a carefully curated collection that reflects its commitment to quality and authenticity. With a reputation for collaborations that breathe new life into archival designs, such as their recent partnership with Reebok, the brand continues to push boundaries and redefine menswear fashion.

Address: 1 Marshall Street, London, United Kingdom

20. Trading Desk

Trading Desk stands out as a unique addition to our guide, offering a distinct shopping experience in London's vibrant Soho neighborhood. This store specializes in pre-owned sneakers and streetwear, providing a diverse selection of brands, collections, and sizes. With a wide range of items available, there's something to suit every taste and style preference.

Located at 7 Walker's Ct, London, Trading Desk presents an opportunity for fashion enthusiasts to discover hidden gems at affordable prices. While many items may show signs of wear, this adds to the charm and uniqueness of each piece. Whether you're hunting for a sought-after grail or simply exploring curated collections, Trading Desk offers a one-of-a-kind shopping experience for sneakerheads and streetwear aficionados alike.

Address: 7 Walker's Ct, London W1F 0BT, England

21. Couverture & Garbstore

Founded in 2008 by designers Emily Dyson and Ian Paley, Couverture & Garbstore stands as a unique concept store nestled near the bustling Portobello Market in London. Housed within a re-fitted period townhouse, this three-story haven offers a curated selection of niche independent labels, exclusive collaborations, and emerging talent in the fashion world.

Ian Paley, in particular, has spearheaded an intriguing project with Reebok, resulting in a series of innovative inside-out sneakers that challenge traditional design norms. Located at 188 Kensington Park Road, Couverture & Garbstore invites fashion enthusiasts to explore a world of creativity, craftsmanship, and cutting-edge style within its charming and eclectic space.

Address: 188 Kensington Park Road, London

22. Liberty London

With roots dating back to its establishment on Regent Street in 1875, Liberty London holds a storied legacy in the heart of the British capital. Initially renowned for its offerings of rare imports from Japan and a signature line of floral and graphic fabrics, this historic retailer has evolved into a contemporary fashion destination that continues to captivate modern shoppers.

Despite its antiquated exterior, Liberty London remains at the forefront of fashion, boasting collaborations with esteemed brands like Nike and Dr. Martens. In recent years, the retailer has expanded its repertoire, showcasing collections from prestigious names such as Givenchy, Margiela, and Tom Ford. Located on Regent Street, Liberty London stands as a testament to timeless elegance and enduring innovation in the world of fashion.

Address: Regent Street, London, England‍

23. Aimé Leon Dore

Situated in the vibrant neighborhood of Soho, Aimé Leon Dore's London branch stands as a testament to the brand's global presence. Serving as the brand's second outpost alongside its flagship store in New York, this stylish establishment offers more than just fashion—it's an experience.

Step inside to discover Aimé Leon Dore's meticulously curated collections, showcasing the brand's signature blend of contemporary aesthetics and timeless elegance. Be sure to explore their collaborations with New Balance, which have garnered widespread acclaim for their innovative designs and exceptional quality.

After indulging in a shopping spree, take a moment to unwind at Café Leon Dore, where you can savor Greek coffee and delectable pastries in a cozy atmosphere. Whether you're a fashion enthusiast or a connoisseur of fine coffee, Aimé Leon Dore promises an unforgettable experience.

Address: 32 Broadwick St, London W1F 8JB, England

24. The Other Side of the Pillow

For enthusiasts of the iconic California footwear company Vans, The Other Side of the Pillow offers a unique experience in the heart of London. This specialty retailer doubles as a shoppable museum, meticulously curating a collection of vintage Vans that spans the brand's rich history.

Step into The Other Side of the Pillow, and you'll find yourself immersed in a world of early Vans models, each with its own story to tell. From the classic "Style 36" to the timeless "Style 25," the store's catalog showcases Vans' evolution over the years, preserving the heritage of these beloved sneakers for generations to come.

Located at 161B Lower Clapton Road, this hidden gem invites Vans enthusiasts and casual shoppers alike to explore a curated selection of vintage footwear, offering a nostalgic journey through the iconic brand's legacy.

Address: 161B Lower Clapton Road, London, England

25. Kick Game

For sneaker aficionados seeking the ultimate shopping destination in London, Kick Game stands out as a premier destination. Specializing in reselling sneakers, this boutique offers an extensive selection of coveted kicks from top brands like New Balance, Nike, Off-White, Yeezy, and beyond.

Located at 12-13 Burlington Arcade, London W1J 0PA, Kick Game provides a curated experience for sneaker enthusiasts of all ages. Whether you're searching for the latest hyped releases or seeking classic styles, you'll find an impressive array of footwear options to explore.

From adults to kids, Kick Game caters to sneaker lovers of every generation, ensuring that everyone can step out in style with their perfect pair of sneakers.

Address: 12-13 Burlington Arcade, London W1J 0PA, England

Conclusion

In the vibrant streets of London, the world of streetwear and sneaker culture thrives, with each boutique and store offering its own unique blend of style and selection. From iconic destinations like Supreme and Palace to hidden gems like Trading Desk and The Other Side of the Pillow, the city boasts a diverse array of options for fashion enthusiasts and sneakerheads alike. Whether you're exploring the bustling streets of Soho, the creative hub of Shoreditch, or the historic lanes of Covent Garden, London's streetwear stores promise an unforgettable shopping experience.

As the fashion landscape continues to evolve, these 25 best streetwear and sneaker stores in London serve as beacons of creativity, innovation, and individuality. From reselling vintage Vans to curating the latest hyped releases, each store contributes to the vibrant tapestry of street culture in the city. Whether you're a local fashionista or a visitor seeking the pulse of London's style scene, these destinations offer a glimpse into the dynamic world of streetwear and sneaker culture that defines the city's fashion identity.