Exploring Chinese Street Style: Trends, Influences, and Key Designers

Chinese street style has recently become one of the most exciting and influential fashion movements globally. A fusion of traditional influences, urban culture, and modern trends, it’s quickly rising as a major force in the fashion industry. From the bustling streets of Beijing to the fashion-forward districts of Shanghai, Chinese street style showcases a dynamic blend of creativity and individuality that resonates with both local and international audiences.

At the heart of this style is the juxtaposition of classic Chinese aesthetics and contemporary street fashion. The younger generation in China is heavily influenced by both Western fashion trends and their cultural heritage, creating a unique blend of streetwear, high fashion, and traditional Chinese elements. The global fashion community has taken notice, with Chinese street style making its mark on runways, fashion blogs, and social media platforms worldwide.

Chinese street style's influence continues to grow, becoming a cultural statement that represents both youth rebellion and a celebration of individuality. From avant-garde designers to streetwear collaborations, the movement is shaping how fashion is perceived and worn across the world.

History and Evolution of Chinese Street Style

Chinese street style traces its origins back to the 1990s when urbanization began to surge across the country. As Chinese cities modernized, the youth became increasingly exposed to Western fashion trends. The rise of globalization introduced young people to hip-hop, skate culture, and graffiti, which greatly influenced their clothing choices. This era was marked by a blend of Western streetwear and Chinese traditional motifs, signaling the beginning of a new street style identity.

By the 2000s, China’s street style gained more attention as a result of the country’s booming fashion industry. Shanghai and Beijing emerged as global fashion capitals, with young designers and influencers starting to redefine street fashion. Many young people began experimenting with vibrant colors, oversized silhouettes, and unique accessories, fusing urban influences with local cultural references like calligraphy, dragon motifs, and traditional prints. This period marked a turning point for Chinese street style, which started to gain recognition on global platforms.

In the 2010s and beyond, Chinese street style evolved into a major player in the global fashion scene. With a growing number of streetwear brands, fashion influencers, and collaborations with international labels, China’s street style has garnered attention from major fashion houses and designers. The rise of e-commerce platforms and social media also played a pivotal role in propelling Chinese street style into the spotlight, influencing global trends and challenging traditional notions of fashion.

Key Features of Chinese Street Style

Chinese street style is a vibrant and eclectic fusion of traditional influences, contemporary aesthetics, and cutting-edge trends. It reflects the dynamic energy of urban life in cities like Shanghai, Beijing, and Chengdu, where individuality and self-expression thrive. Key elements often include oversized silhouettes, bold color palettes, intricate layering, and innovative use of textures and fabrics. With a mix of Western-inspired streetwear and uniquely Chinese cultural motifs, this style celebrates both heritage and modernity. Its versatility and adaptability have made Chinese street style a global trendsetter, capturing the essence of youth culture and redefining fashion boundaries.

1. Fusion of Traditional and Modern Elements

‍Chinese street style often incorporates traditional Chinese elements such as embroidery, silk fabrics, and calligraphy, combined with contemporary streetwear silhouettes. This fusion results in a unique and distinctive aesthetic, blending heritage with modernity.

2. Bold, Graphic Designs

‍Chinese street fashion is known for its bold and graphic prints, from large Chinese characters to edgy designs inspired by graffiti and pop art. These designs express individuality and a sense of rebellion, key characteristics of street style.

3. Layering and Oversized Fits

‍Layering is a common technique in Chinese street style, where multiple garments are stacked for a more dynamic and stylish appearance. Oversized clothing, such as baggy pants and wide jackets, is frequently seen, providing a relaxed and comfortable look.

4. Bright Colors and Patterns

‍While monochrome streetwear is popular, Chinese street style frequently embraces vibrant colors and patterns. From neon hues to intricate prints, these styles reflect the youthful energy and boldness of the fashion scene.

5. Urban Streetwear Influence

‍Inspired by global streetwear trends, Chinese street style is heavily influenced by hip-hop culture, skateboarding, and tech aesthetics. Sneakers, graphic tees, and baseball caps are common staples in many outfits, reflecting global street fashion trends with a local twist.

Top 15 Influential Chinese Streetwear Brands and Designers

China has emerged as a powerhouse in the global streetwear scene, blending traditional culture with modern trends to create bold, innovative designs. From Beijing to Shanghai, a new generation of designers and brands is redefining fashion, drawing inspiration from street culture, urban lifestyles, and deep-rooted heritage. These influencers and labels have not only gained massive popularity in China but also captivated global audiences with their unique aesthetics, sustainability efforts, and storytelling. Here are 15 of the most influential Chinese streetwear brands and designers shaping the future of streetwear.

1. CLOT

CLOT, founded in 2003 by Edison Chen and Kevin Poon in Hong Kong, has been a trailblazer in the world of streetwear. The brand stands out for its unique ability to blend traditional Chinese cultural elements with contemporary streetwear aesthetics. Its designs often feature bold imagery inspired by Chinese motifs, such as dragons, calligraphy, and iconic cultural symbols, bringing heritage into modern global fashion. CLOT’s collaborative efforts with global powerhouses like Nike, Levi’s, and Medicom Toy have established its credibility as a cross-cultural innovator in fashion.

In addition to its clothing line, CLOT operates JUICE, a retail platform that serves as a hub for exclusive streetwear and collaborative releases. Through JUICE, the brand connects its creative vision with other major names in the industry, making its influence far-reaching. CLOT's ability to harmonize Eastern traditions with Western trends has made it a leading figure in defining and expanding the identity of Chinese streetwear on the world stage.

2. Li-Ning

Li-Ning, established in 1990 by the legendary Chinese Olympic gymnast of the same name, began as a sportswear brand focused on performance gear. Over the years, it has transformed into a fashion-forward label, incorporating modern streetwear aesthetics while retaining its athletic roots. Known for its innovation, Li-Ning has become synonymous with futuristic designs, bold colorways, and technical footwear that appeal to a global audience. Signature sneakers such as the "Way of Wade" series and collaborations with designers and celebrities have propelled the brand into the spotlight.

Li-Ning's runway appearances at major fashion events, such as Paris Fashion Week, have further solidified its reputation as a brand that bridges the gap between sportswear and high fashion. The company consistently innovates by blending performance functionality with urban style, making its products versatile and appealing to both athletes and streetwear enthusiasts. With its focus on quality, design, and creativity, Li-Ning is redefining the image of Chinese sportswear on a global scale.

3. Team Wang

Team Wang, launched in 2020 by internationally renowned artist Jackson Wang, represents a sleek and modern take on streetwear. The brand is distinguished by its minimalist aesthetic, with collections that focus on clean, monochromatic designs featuring subtle details and sharp tailoring. This design philosophy reflects Jackson Wang's personal style and global vision, making Team Wang a reflection of contemporary youth culture.

The brand’s slogan, “Know Yourself, Make Your Own History,” encapsulates its commitment to promoting individuality and confidence. Team Wang frequently releases exclusive, limited-edition collections and has collaborated with various artists and designers, cementing its place in the luxury streetwear scene. By combining premium quality, timeless design, and global appeal, Team Wang continues to attract a diverse audience, from dedicated fans of Jackson Wang to discerning fashion enthusiasts.

4. ROARINGWILD

ROARINGWILD, established in 2010 in Shenzhen, is a dynamic Chinese streetwear brand that embodies the bold spirit of urban youth. Known for its sleek, modern aesthetic, the brand integrates oversized silhouettes, clean lines, and neutral tones into its collections. ROARINGWILD’s futuristic approach to design includes the use of technical fabrics, ensuring functionality while maintaining style. The brand appeals to individuals who embrace self-expression and challenge societal norms, making it a favorite in the streetwear community.

ROARINGWILD has made a significant impact through collaborations with artists and creatives, further enhancing its cultural resonance. Its pieces reflect a seamless blend of high-quality craftsmanship and contemporary urban style, resonating with a global audience. By fostering connections between streetwear and art, ROARINGWILD has established itself as an innovator in modern fashion, continually setting trends and inspiring creativity in the industry.

5. Sankuanz

Founded by Shangguan Zhe in 2013, Sankuanz is a Chinese streetwear brand renowned for its avant-garde designs and bold concepts. The label is celebrated for pushing fashion boundaries, often merging oversized silhouettes with experimental materials and vivid colors. Sankuanz’s collections are deeply influenced by subcultures and art, offering designs that challenge traditional norms while maintaining a gritty, rebellious edge.

Internationally recognized, Sankuanz has showcased collections at Paris Fashion Week and collaborated with global brands like Puma, elevating its profile in the global fashion landscape. Its innovative approach combines streetwear with high-fashion artistry, creating pieces that resonate with trendsetters and fashion enthusiasts alike. Sankuanz continues to shape contemporary streetwear by embracing creativity and redefining the possibilities of design.

6. Feng Chen Wang

Feng Chen Wang, launched in 2015, is celebrated for its bold and experimental designs. The brand emphasizes deconstruction and layering, creating garments that are as innovative as they are functional. Drawing inspiration from Feng’s personal heritage and Chinese cultural elements, the brand merges Eastern influences with Western fashion sensibilities, resulting in collections that resonate globally.

Sustainability is a key pillar of Feng Chen Wang, with recycled materials and advanced techniques central to its ethos. Collaborations with iconic brands like Nike and Converse have further elevated its profile, making it a favorite among avant-garde fashion enthusiasts. Each piece tells a story, reflecting craftsmanship and creative vision. With its cutting-edge approach, Feng Chen Wang continues to be a driving force in both streetwear and high fashion, influencing trends and redefining contemporary style.

7. Bosideng

Bosideng, founded in 1976, is a renowned Chinese brand best known for its high-quality down jackets and outerwear. Initially focused on providing warmth for cold winters, it has evolved into a global fashion leader. The brand seamlessly blends traditional craftsmanship with modern, stylish designs, offering a range of outerwear that appeals to both function and fashion. 

Over the years, Bosideng has collaborated with international designers and participated in global fashion events, making a name for itself on the global stage. Its innovative use of materials and designs ensures that it remains a popular choice for those seeking both warmth and style.

8. Melting Sadness

Melting Sadness, founded by designer Zhang Quan, is a whimsical Chinese streetwear brand that fuses nostalgic elements with urban fashion. Known for its playful aesthetic, the brand incorporates bold graphic prints, exaggerated silhouettes, and cartoonish designs, offering a fresh take on streetwear. Melting Sadness’ collections often reflect a childlike sense of wonder, combining fun and boldness in unique ways. 

One of its standout collaborations is with Adidas, blending imaginative designs with iconic sneaker styles. The brand’s focus on creativity and individuality has earned it a following among fashion enthusiasts who enjoy statement-making, lighthearted pieces.

9. Soulgoods

Soulgoods, based in Beijing and founded by Wu Yue, is a bold streetwear brand that merges Chinese cultural heritage with modern street style. Known for its striking tiger logo, the brand’s collections incorporate traditional elements like calligraphy and Chinese art with contemporary designs, making it a symbol of cultural pride. Soulgoods’ apparel includes graphic tees, oversized hoodies, and sneakers, often featuring unique prints and limited-edition releases. 

It has gained popularity through collaborations with global brands like Nike and Converse. Soulgoods’ fusion of heritage and modernity resonates with a younger audience looking for style that celebrates both cultural identity and global influences.

10. Pronounce

Pronounce, founded in 2016 by Yushan Li and Jun Zhou, is a Chinese streetwear brand that champions gender-neutral designs and avant-garde fashion. Known for its fluid silhouettes, asymmetric cuts, and innovative materials, the brand pushes the boundaries of traditional streetwear. Pronounce combines traditional Chinese craftsmanship with contemporary, high-fashion elements, creating pieces that are both artistic and wearable. 

The brand’s design ethos focuses on inclusivity and creativity, rejecting rigid gender norms. Pronounce has gained international recognition for its bold collections, showcased at Milan Fashion Week and collaborations with brands like Converse. Its vision continues to redefine the intersection of streetwear and high fashion.

11. Hamcus

Hamcus, founded by designer Tuff Leung, is a futuristic Chinese streetwear brand known for its dystopian, techwear-inspired designs. Established with a focus on innovation, the brand creates highly functional yet visually striking garments. Its pieces often feature modular components, straps, zippers, and oversized silhouettes, drawing influence from post-apocalyptic and sci-fi themes. 

Hamcus stands out for its conceptual approach to fashion, with each collection telling a unique narrative. The brand uses advanced materials and construction techniques to create functional, avant-garde streetwear. With a forward-thinking approach and strong focus on craftsmanship, Hamcus continues to lead the techwear and streetwear scene, both in China and internationally.

12. SMFK

SMFK, founded in 2016, is a Chinese streetwear brand known for its minimalist, tech-inspired designs. The brand focuses on sleek, futuristic aesthetics, often utilizing monochromatic color palettes, sharp tailoring, and durable fabrics. SMFK incorporates elements of techwear into its designs, making functionality a key aspect of its style. 

The brand is recognized for producing high-quality, versatile pieces that appeal to fashion-forward consumers seeking understated luxury. With a growing following among Chinese youth, SMFK has gained attention for its collaborations with artists and other brands. As of 2024, SMFK continues to blend performance-driven design with urban streetwear trends.

13. FMACM

FMACM, founded by designer Liu Yu in 2016, is a Chinese streetwear brand known for blending modern designs with traditional Chinese cultural elements. The brand is recognized for its bold graphics, oversized silhouettes, and youthful energy. FMACM often incorporates vibrant colors and distinctive motifs that reflect the fast-paced, ever-changing urban landscape. 

The brand emphasizes individuality and self-expression, resonating with a younger audience looking for fresh, dynamic pieces. FMACM has grown in popularity through collaborations with local artists and musicians. In 2024, it remains a leading force in China’s streetwear scene, offering unique designs that celebrate creativity and cultural heritage.

14. TYAKASHA

TYAKASHA, founded by designer Chen Tianzhuo, is a Chinese streetwear brand that embraces playful and eclectic designs. Known for its whimsical prints, vibrant colors, and fantasy-inspired graphics, the brand stands out for its bold use of storytelling through fashion. TYAKASHA’s collections often draw from childhood nostalgia, outer space, and fantastical worlds, creating a sense of adventure and imagination in each piece. 

With its lighthearted and unconventional approach, TYAKASHA appeals to those who enjoy fun, statement-making fashion. The brand has collaborated with international companies such as KFC and Puma, expanding its reach beyond China. Its creativity and vibrant designs continue to capture the attention of global streetwear enthusiasts.

15. Unawares

Unawares, established in 2018 by designer Zhang Dong, is a contemporary Chinese streetwear brand known for its minimalist designs and focus on functionality. The brand creates stylish, versatile pieces with clean lines and neutral color palettes, offering a modern aesthetic that is both comfortable and chic. 

Unawares emphasizes thoughtful design, incorporating unique fabric treatments and layered details that elevate everyday staples. The brand’s philosophy revolves around creating high-quality, timeless pieces that can be worn across various settings. Unawares has gained popularity for its attention to detail and simple yet innovative approach to fashion, making it a standout in China's streetwear scene.

Top Chinese Street Style Influencers

Chinese street style influencers have become the driving force behind the country’s burgeoning fashion scene, showcasing their creativity and individuality through bold outfits and trendsetting looks. These influencers not only dominate platforms like Weibo, Xiaohongshu, and Douyin but also attract global attention, influencing trends beyond China's borders. Their distinctive aesthetics range from edgy urban wear to avant-garde combinations, often mixing luxury pieces with streetwear staples. By spotlighting emerging designers, championing local brands, and setting trends, these influencers play a pivotal role in shaping Chinese streetwear culture and its growing impact on the global stage.

1. Savi Sui

Savi Sui is a well-known Chinese street style influencer, celebrated for her ability to merge bold fashion choices with contemporary trends. Her Instagram, @Savislook, is a curated space showcasing a mix of streetwear and high-fashion pieces. Known for her fearless approach to color, pattern, and texture, Savi effortlessly blends modern elegance with urban aesthetics. 

She often combines oversized silhouettes, graphic prints, and unique accessories to create a signature look that resonates with both young fashion enthusiasts and established industry insiders. As a trailblazer in the Chinese fashion scene, Savi's style speaks to the growing influence of streetwear culture in Asia's fashion landscape.

2. AHA

AHA is a fashion duo comprising Meng Zhang and Pablo Zhang, known for their avant-garde and fashion-forward street style. They have captured attention with their experimental and innovative approach to fashion, blending urban streetwear elements with bold, artistic statements. AHA’s Instagram, @ahalolo, is filled with striking, often conceptual looks that mix high fashion with edgy street style. Their outfits often feature oversized silhouettes, unconventional patterns, and statement accessories, making them stand out in the fashion community. 

With their unique aesthetic, AHA is pushing the boundaries of traditional streetwear and gaining a following among those who appreciate creativity and non-conformity in fashion.

3. Cici Xiang

Cici Xiang is a popular Chinese fashion KOL known for her chic and bold approach to street style. She often mixes contemporary streetwear with elements of high fashion, creating a look that is both playful and refined. Cici’s Instagram feed, @cici_xiang, is a visual diary filled with fresh outfit ideas, often featuring casual streetwear staples like oversized jackets, sneakers, and graphic tees. 

Her style is characterized by a balance of comfort and boldness, making her an inspiration to many young fashion lovers. Cici’s ability to effortlessly combine street fashion with luxury pieces has cemented her place as a key figure in China’s evolving fashion scene.

4. Zola Zhang

Zola Zhang is a Chinese street style influencer known for her bold and eclectic fashion sense. With a strong presence on social media, Zola is admired for her fearless mixing of streetwear with more refined, high-fashion elements. Her unique ability to pair classic pieces with edgy, modern designs allows her to create looks that are both trendy and timeless.

Zola’s style is a reflection of her personality—confident, experimental, and unafraid to stand out. Her growing influence in the fashion world showcases the shift towards more individualistic and expressive street style in China.

5. Gogoboi

Gogoboi is a well-established fashion influencer and blogger in China, known for his sharp eye for street style and celebrity fashion. His Instagram and Weibo accounts feature daily looks that blend high-end streetwear with luxury pieces, creating a fashion-forward vibe that resonates with young, fashion-conscious audiences. 

Gogoboi's ability to combine street style with a touch of elegance makes him a go-to source of fashion inspiration. His commentary on celebrity outfits and trends adds an extra layer of influence in China’s fashion industry. Gogoboi continues to shape the way Chinese youth engage with fashion, offering bold, stylish looks that reflect a blend of local and global trends.

The Global Influence of Chinese Street Style

The global influence of Chinese street style has grown significantly in recent years. As China continues to dominate the fashion industry, the fusion of traditional Chinese elements with contemporary streetwear is being embraced worldwide. Fashion weeks, from Paris to New York, have seen Chinese street style reflected in runway collections and collaborations. 

International designers are increasingly looking to China for inspiration, while Chinese designers are establishing a stronger presence in global fashion capitals. The rise of Chinese social media influencers has also contributed to spreading the country’s unique street style, making it a global phenomenon.

Future of Chinese Street Style

Looking ahead, Chinese street style is set to continue its global expansion. As younger generations become more involved in fashion design and marketing, Chinese streetwear brands will likely gain even more traction in global markets. With the rise of sustainable fashion and technological innovations, the future of Chinese street style will also see the incorporation of eco-friendly materials and smart clothing. 

The fusion of tradition and innovation will remain at the heart of this fashion movement, cementing China's place as a key player in global fashion culture.

Conclusion

Chinese street style has evolved from a niche fashion trend to a global force, blending traditional aesthetics with modern urban culture. Its growth has been fueled by a new generation of influencers, designers, and brands that push boundaries and celebrate individuality. As the world becomes more interconnected, the influence of Chinese street style will only continue to grow, shaping fashion trends around the globe.