18 Gen Z Fashion Influencers We’re Obsessed With For Real

gen z fashion influencers

Welcome to the dynamic world of Gen Z fashion! If there's one thing Gen Z excels at, it's showcasing their unique personal style. With an array of fashion categories that are nearly impossible to count, Gen Z's style is a vibrant mix of the e-boy/e-girl look, the revival of vintage trends, and everything in between. This generation redefines 'self-expression through fashion,' with TikTok and Instagram overflowing with influencers flaunting their jewelry-adorned fits and hand-crafted crochet pieces. In the digital era, where social media platforms serve as modern-day runways and influencers wield significant influence, Gen Z is revolutionizing the fashion industry. Let's explore the unique trends, influences, and expressions that define Gen Z's fashion ethos, and how these young trendsetters are making waves with their eclectic and fearless styles.

Social media giants like TikTok and Instagram have become essential platforms for Gen Z fashion influencers to display their styles and connect with millions of followers. These influencers curate content that embodies their personal aesthetics, making them powerful trendsetters. Brands eager to capture the attention of younger demographics are collaborating with these influencers to stay relevant in an ever-changing market. With TikTok leading the influencer marketing surge, estimated to grow to $22.3 billion in 2024, partnering with these fashion-forward creators can be a game-changer for reaching a broader audience.

Defining Generation Z

Generation Z, often referred to as Gen Z, encompasses individuals born roughly between the mid-1990s and early 2010s. This cohort, now in their teenage years and early adulthood, is characterized by their unprecedented integration with technology. Growing up with smartphones, social media, and instant access to information, Gen Z is incredibly tech-savvy, using digital platforms not just for communication but also for education, entertainment, and activism. They are known for their quick adaptability to new technologies and their preference for visual and interactive content, which has significantly shaped their worldviews and interactions.

Gen Z is also marked by its progressive attitudes and strong sense of social responsibility. This generation values diversity, inclusivity, and sustainability, often leading movements for social and environmental change. Their exposure to a wide range of cultures and ideas through the internet has made them more open-minded and globally aware. In the marketplace, they tend to support brands that align with their values, opting for companies that demonstrate ethical practices and social consciousness. This blend of digital proficiency and commitment to positive change sets Gen Z apart as a generation poised to influence the future in profound ways.

Who is a fashion influencer? 

A fashion influencer is a person who leverages their social media presence, style expertise, and personal brand to shape trends and influence the purchasing decisions of their followers. These individuals have a keen eye for fashion and a distinctive sense of style that resonates with their audience. By sharing their outfits, fashion tips, and insights on platforms like Instagram, TikTok, and YouTube, they create dynamic and engaging content that attracts a large following. Fashion influencers collaborate with brands to promote products, often receiving endorsements, sponsorships, and exclusive deals that amplify their reach and impact.

Fashion influencers play a crucial role in the modern fashion industry by bridging the gap between brands and consumers. They serve as trendsetters and tastemakers, providing their followers with inspiration and guidance on how to incorporate the latest styles into their own wardrobes. Their influence extends beyond mere product promotion; they also shape cultural attitudes towards fashion, encouraging creativity, individuality, and self-expression. By staying authentic and relatable, fashion influencers build trust and loyalty among their followers, making them powerful voices in the ever-evolving world of fashion.

How Gen Z Influences the Fashion Industry

Generation Z is making a significant impact on the fashion industry by prioritizing social and environmental causes. With nine out of ten Gen Z consumers viewing these as the defining issues of our time, this conscious cohort is compelling brands to adopt more socially responsible and eco-friendly practices.

The rise of socially aware consumers, particularly among Gen Z and millennials, has driven brands to change their approach to products, advertising, and marketing. Fashion companies that showcase models of diverse races, body sizes, gender identities, and abilities in their advertising resonate more with Gen Z. This generation values representation and inclusivity and appreciates brands that make an effort to reflect the diverse world we live in.

A prime example is Aerie, which has gained popularity among Gen Z and younger consumers for its commitment to promoting body positivity and inclusivity. The brand features models of various body sizes and avoids airbrushing or retouching images in their campaigns, resonating with Gen Z's values.

Gen Z's significant spending power, coupled with that of millennials, is pushing brands to take clear stances on social and environmental issues. This alignment is evident in various brand initiatives, campaigns, and partnerships. For instance, CoverGirl's cruelty-free makeup, Adidas' plastic-reducing sportswear, Starbucks' reusable cups, and McDonald's paper straws are all examples of how brands are responding to the demands of this influential generation.

Top 20 Gen Z Fashion Influencers You Need To Follow

In the fast-paced world of fashion, Gen Z influencers are leading the charge, redefining trends and setting new standards for style. These young trendsetters have harnessed the power of social media to build massive followings, sharing their unique fashion sense and inspiring millions around the globe. 

From streetwear aficionados to sustainable fashion advocates, Gen Z influencers are diverse in their styles but united in their ability to captivate and influence the fashion industry. If you're looking to stay ahead of the curve and inject some fresh inspiration into your wardrobe, these are the top 20 Gen Z fashion influencers you need to follow. Whether you're on the hunt for the latest trends, creative outfit ideas, or just some serious style envy, these influencers have got you covered. Stay tuned as we introduce you to the trailblazers who are making waves and shaping the future of fashion.

1. Charli D’Amelio

Charli D'Amelio is a multi-talented dancer and influential social media personality. Beyond her impressive presence as a vlogger and TikTok sensation, Charli has diversified her ventures significantly. She is an author, having penned a book that offers insights into her life and journey. Additionally, Charli has ventured into the world of podcasts, providing a more personal and conversational medium to connect with her audience.

Her entrepreneurial spirit doesn't stop there. Charli has launched her own nail polish collection, allowing fans to emulate her style. She has also collaborated with Dunkin’ Donuts, creating a special coffee line that resonates with her massive following. In the beauty industry, Charli has made waves with her makeup line in partnership with Morphe, offering products that reflect her personal aesthetic.

Fans can get an even closer look at her life and family dynamics on the Hulu series "The D’Amelio Show," where Charli stars alongside her family. This series provides an intimate glimpse into the everyday lives and challenges of one of social media's most famous families, further solidifying Charli's influence across various media platforms.

2. Emma Chamberlain

Emma Chamberlain is a YouTube phenomenon who has swiftly risen to iconic status since her debut in 2017. Initially captivating audiences with her relatable and humorous content, Emma's influence has extended far beyond the digital realm, establishing her as the quintessential ‘it girl’ of 2022.

Her remarkable journey in the fashion industry is marked by prestigious roles, including serving as an ambassador for Louis Vuitton, one of the world’s most esteemed luxury brands. Emma’s presence in the fashion world was further solidified when she represented Vogue at the Met Gala, an event that epitomizes high fashion and celebrity culture.

In addition to these notable achievements, Emma has also collaborated with several other fashion brands, leveraging her unique style and immense following to create collections that resonate with Gen Z’s fashion sensibilities. Her ability to seamlessly transition from viral internet star to a respected figure in the fashion industry highlights her versatility and enduring appeal. Emma’s influence continues to shape trends and inspire millions, making her a powerful force in both the digital and fashion landscapes.

3. Addison Rae

Addison Rae, boasting an impressive 36 million followers on Instagram, initially gained attention for her exceptional dance skills. She began her social media journey in 2019 and has since evolved into a multi-talented influencer, showcasing her versatility across various domains.

Addison's career has expanded far beyond her dancing roots. She has ventured into acting, securing roles in movies that highlight her dynamic range and on-screen presence. Additionally, Addison has made her mark in the music industry, releasing tracks that resonate with her massive fanbase. Her Instagram feed is a vibrant blend of selfies, fashion-forward outfits, and snapshots from unique and picturesque locations she visits. This combination of content not only underscores her eclectic style but also offers her followers a glimpse into her glamorous and adventurous lifestyle.

Her ability to diversify her talents and maintain a strong connection with her audience has solidified Addison Rae as a prominent figure in the entertainment and fashion industries. As she continues to expand her repertoire, Addison remains a key influencer who consistently captivates and inspires her followers.

4. Wisdom Kaye

Wisdom's passion for fashion ignited during his high school years, marking the beginning of his style journey. Recognized by Vogue as "TikTok's best-dressed guy," he has cultivated a significant following by consistently showcasing his impeccable taste in clothing and offering valuable styling advice. Embracing the nostalgic fervor of Gen Z, Wisdom curates content that pays homage to beloved old-school TV shows like "Powerpuff Girls" and timeless Disney Channel classics, striking a chord with audiences who share his affinity for retro aesthetics.

Beyond his fashion prowess, Wisdom's influence extends beyond mere outfit inspiration. Through his engaging TikTok videos, he not only showcases his sartorial flair but also fosters a sense of community among his followers, inviting them to embark on a journey of self-expression through style. By blending elements of nostalgia with contemporary fashion trends, Wisdom creates a unique digital space where creativity knows no bounds, inspiring his audience to explore their own individuality and embrace their unique sense of style.

5. Aly Mehgani

Aly has carved a niche for himself in the digital sphere with his engaging 'get ready with me' videos, offering valuable insights into his unique aesthetic and style. His captivating content goes beyond mere tutorials, often incorporating exciting fashion challenges set by his dedicated fan base. With a keen eye for detail and a passion for self-expression, Aly has cultivated a loyal following of over 238,000 Instagram followers who eagerly anticipate his next creative endeavor.

Beyond his growing influence on social media, Aly's impact extends to the broader fashion community, where his innovative approach to styling has garnered attention and admiration. Through his dynamic content and unwavering commitment to authenticity, Aly inspires others to explore their personal style and embrace experimentation. Whether sharing his latest fashion finds or offering insider tips on achieving a standout look, Aly continues to captivate audiences with his infectious enthusiasm and genuine passion for all things fashion.

6. Eyes Rodgers

Eyes Rodgers is a prominent figure in the fashion industry, celebrated for her versatile talents as both a model and content creator. Renowned for her effortless embrace of Y2K fashion, Eyes captivates audiences with her laid-back yet chic style aesthetic, characterized by a fusion of nostalgic elements and contemporary trends. Beyond her fashion prowess, Eyes is recognized for her diverse range of hairstyles and her penchant for inspiring accessories that elevate any ensemble.

With an impressive portfolio, Eyes has solidified her position as a sought-after collaborator, partnering with renowned brands such as Tommy Hilfiger, H&M, and ASOS. Her dynamic presence on social media platforms serves as a source of inspiration for countless followers, who admire her ability to effortlessly blend high-fashion looks with accessible streetwear. Through her engaging content and authentic approach to style, Eyes continues to shape the fashion landscape, leaving an indelible mark on the industry and inspiring others to embrace their individuality with confidence.

7. Madeline Stuart

Madeline Stuart, an Australian model, has shattered stereotypes in the fashion industry with her remarkable career. Born with Down syndrome, Madeline has become a trailblazer, making history as the world's first professional model with this condition. Her groundbreaking journey has taken her to the prestigious runways of renowned fashion events worldwide, including New York Fashion Week, Paris Fashion Week, London Fashion Week, Runway Dubai, Russian Fashion Week, and Mercedes Benz Fashion Week in China.

Madeline's presence on the fashion scene serves as a powerful symbol of inclusivity and diversity, challenging conventional beauty standards and advocating for greater representation in the industry. Through her trailblazing career, she has not only showcased her own unique beauty but also inspired countless individuals around the world to embrace their differences with pride and confidence. Madeline's impact extends far beyond the runway, sparking important conversations about inclusivity and paving the way for a more diverse and accepting fashion landscape.

8. Danielle Carolan

Danielle Carolan, a lifestyle vlogger based in New York City, has garnered a substantial following on social media platforms, particularly Instagram, where she boasts over 268K followers. Known for her passion for fashion and her vibrant New York lifestyle, Danielle shares glimpses of her life through captivating posts and stories. Additionally, she co-hosts the popular podcast "Gals on the Go'' with her best friend, Brooke, providing listeners with insights into their adventures and discussions on various topics.

In addition to her podcast, Danielle maintains a thriving YouTube channel where she shares long-form lifestyle videos that offer viewers a deeper look into her life in the bustling metropolis of NYC. With her engaging content and relatable personality, Danielle has become a trusted source of inspiration and entertainment for her audience, attracting followers who are drawn to her authentic approach to sharing her experiences and insights. Whether she's exploring the city's hidden gems, showcasing her latest fashion finds, or sharing advice on navigating life's challenges, Danielle's content resonates with viewers seeking a glimpse into the life of a modern, urban influencer.

9. Ellen V Lora

With a substantial and dedicated following, Ellen V Lora is making waves as a prominent fashion influencer on TikTok, the popular short-form video platform. Based in Los Angeles and holding a degree in Theatre Arts & Film, Ellen describes herself as a blend of youthful rebellion and refinement. Renowned for her ability to craft unique and attention-grabbing looks with a dark edge, her TikTok videos showcase her dynamic sense of aesthetics, which seamlessly merges contemporary street fashion with high-end style.

Beyond her TikTok presence, Ellen also operates her own fashion blog titled "Pure Evl", where she shares her fashion inspirations, industry insights, and stylish ensembles. Having collaborated with notable apparel brands like Nike and Superdry, Ellen is rapidly establishing herself as a prominent figure in the world of TikTok fashion. With her eclectic style and engaging content, Ellen is poised to continue making a significant impact as a rising fashion icon on the platform.

10. Mark Boutilier

Based in Atlanta, Mark Boutilier is known on TikTok for his humorous take on fashion trends rather than being a style icon himself. With a witty approach, he critiques the latest fashion trends, attracting over 90 thousand devoted followers. Unlike typical content found on TikTok, Mark's focus on affordable fashion finds, often from thrift stores, makes his content accessible to budget-conscious viewers, setting him apart from the usual "Rich Kids of TikTok" content.

Mark's fashion sense leans towards the quirky side, favoring vintage clothing discovered in thrift shops over mainstream trends. He actively critiques the fast fashion industry, preferring sustainable and ethical fashion choices. Mark's humorous and light-hearted TikTok videos resonate with socially conscious users, earning him a loyal following. Leveraging his TikTok success, Mark has transitioned into a professional influencer, garnering features in prominent publications like the New York Times and the Wall Street Journal.

11. Charles Gross

Residing in vibrant New York City, Charles Gross is a prominent figure in the fashion and lifestyle sphere. With a strong presence on platforms like TikTok and Instagram, Gross boasts over 1.3 million followers, reflecting his captivating storytelling and genuine connection with his audience. Through his content, which has garnered hundreds of millions of views, Gross demonstrates his profound influence and rapport with his dedicated community. As a published Fashion Authority, Content Creator, and Brand Consultant, Gross's expertise spans various facets of the industry, from marketing and fashion fluency to sales, publishing, and public relations.

With a keen understanding of social media dynamics and fashion trends, Gross is an influencer whose content resonates with a broad audience. He offers valuable insights into emerging trends while establishing himself as a respected figure in the fashion landscape. His alignment with contemporary fashion marketing strategies underscores his relevance and impact in the industry.

12. Chase Hudson

Chase Hudson, popularly known as Lil Huddy, stands as a pivotal figure in the e-boy fashion scene, renowned for his unmistakable punk-inspired aesthetics. While he has made significant strides in the realm of music, it is his distinctive style that has garnered widespread acclaim among fashion enthusiasts globally. With a penchant for edgy yet effortlessly cool ensembles, Hudson's influence transcends mere clothing choices, embodying a rebellious spirit that resonates with a diverse audience.

Beyond his fashion prowess, Hudson's multifaceted career includes successful ventures in music, further solidifying his status as a cultural icon. However, it is his bold approach to fashion that has earned him a dedicated following and cemented his position as a trendsetter. Through his daring experimentation with punk elements and boundary-pushing looks, Hudson continues to push the boundaries of traditional style norms, inspiring legions of fans to embrace their individuality and express themselves fearlessly through fashion.

13. Bretman Rock

Bretman Rock, originally recognized for his captivating makeup tutorials, has evolved into a prominent fashion influencer celebrated for his daring and flamboyant ensembles. Renowned for his unapologetic style and extravagant outfits, he has cultivated a devoted following drawn to his fearless approach to fashion. Beyond his sartorial choices, Rock's magnetic personality and infectious humor have further solidified his status as a beloved figure in the fashion world, captivating audiences worldwide.

With a penchant for pushing the boundaries of conventional fashion norms, Rock's wardrobe serves as a canvas for self-expression, reflecting his vibrant personality and unbridled creativity. His eclectic mix of bold prints, vibrant colors, and unexpected accessories embodies a sense of individuality and confidence that resonates with his diverse fanbase. Through his engaging content and larger-than-life persona, Rock continues to inspire his followers to embrace their unique sense of style and express themselves authentically without fear of judgment.

14. Zoe LaVerne

Zoe LaVerne has carved out a niche for herself in the realm of social media, captivating audiences with her unique fashion sense that seamlessly merges vintage aesthetics with contemporary trends. Her signature style, characterized by a harmonious blend of classic and modern elements, has propelled her to prominence as a burgeoning fashion influencer. With each carefully curated ensemble, LaVerne captivates her growing following, positioning herself as a rising star in the fashion world.

Drawing inspiration from both past eras and current fashion landscapes, LaVerne's wardrobe reflects a distinct fusion of timeless elegance and cutting-edge flair. From retro-inspired silhouettes to bold statement pieces, she exudes confidence and individuality in every outfit she showcases. As her influence continues to expand across social media platforms, LaVerne serves as a beacon of inspiration for fashion enthusiasts seeking to embrace their personal style and push the boundaries of sartorial expression.

15. James Charles

James Charles, originally gaining fame as a makeup artist, has transitioned into a prominent figure in the fashion world, captivating audiences with his bold fashion statements and innovative makeup creations. Renowned for his fearless approach to both beauty and fashion, Charles has redefined the boundaries of traditional fashion norms, earning him widespread acclaim as an influential trendsetter.

Beyond his mastery of makeup artistry, Charles has emerged as a trailblazer in the fashion realm, constantly pushing the envelope with his daring fashion choices and boundary-pushing aesthetic. From avant-garde ensembles to striking makeup looks, he effortlessly blends beauty and fashion to create captivating and visually stunning content. With his innate creativity and unapologetic self-expression, Charles continues to captivate audiences worldwide, cementing his status as a fashion icon and inspiring countless individuals to embrace their own unique style journeys.

16. Kylie Jenner

Kylie Jenner, hailing from a renowned family, stands out as a significant figure on our list, wielding considerable influence over Gen Z despite her celebrity background. With a staggering 400 million Instagram followers, the 26-year-old ranks as the second most-followed female on the platform, underscoring her immense reach and impact.

Jenner's journey into the world of influencer marketing began at the tender age of 14, swiftly ascending to prominence in 2015 with the launch of her own cosmetics line. Despite her celebrity status, she boasts an impressive engagement rate, solidifying her status as one of the highest-paid social media influencers today.

Captivating Gen Z audiences with her makeup prowess and personal style, Jenner initially caught the attention of young followers through her frequent use of Snapchat. Documenting her daily routines and sharing makeup tutorials, she struck a chord with countless teens who eagerly emulated her beauty routines. Beyond her reality TV background, Jenner's influence stems from her relatability as a young teen navigating life in the public eye, resonating deeply with her dedicated fanbase.

17. Molly-Mae Hague

Molly-Mae, a 23-year-old beauty and fashion influencer based in the UK, rose to prominence during her stint on season 5 of the reality TV show "Love Island". However, even before her appearance on the show, she had already amassed a substantial following and was committed to further expanding it.

Renowned for her entrepreneurial approach to social media, Molly-Mae takes pride in her strategic mindset in building her online presence. Through her vlogs, she offers audiences a candid glimpse into various aspects of her life, including her relationship with her "Love Island" partner Tommy Fury and her recent journey through pregnancy. Her unwavering dedication and consistency in content creation have propelled her to the position of Creative Director at the fast fashion brand Pretty Little Thing, solidifying her status as one of the most prominent influencers in the UK.

18. Tania Shroff

Tania Shroff, India's rising fashion icon, has captured the attention of Gen Z with her impeccable sense of style and unapologetic self-expression. From attending high-profile events to gracing the front row of prestigious fashion shows, Shroff's influence extends far beyond her social media presence. She effortlessly embodies sophistication and elegance, setting trends and inspiring her followers to embrace their individuality.

As a Gen Z fashion influencer, Shroff's impact goes beyond just showcasing trendy outfits. She empowers her audience to embrace their personal style and express themselves authentically through fashion. By staying true to herself and fearlessly experimenting with different looks, Shroff encourages her followers to break free from conventional fashion norms and explore their own unique tastes.

Through her Instagram feed and public appearances, Shroff serves as a source of inspiration for Gen Z, providing them with ideas and motivation to elevate their own fashion game. Her ability to curate captivating ensembles for various occasions resonates with a generation that values versatility and self-expression. Tania Shroff's influence as a Gen Z fashion icon lies not only in her impeccable style but also in her ability to empower others to embrace their individuality and confidence through fashion.


In conclusion, the world of fashion influencers continues to evolve rapidly, with individuals like Molly-Mae demonstrating the power of strategic planning and authentic content creation in building a thriving online presence. From reality TV stars to self-made moguls, these influencers have reshaped the landscape of the fashion industry, leveraging social media platforms to connect with audiences on a global scale.

As Gen Z and younger demographics increasingly turn to social media for fashion inspiration and guidance, influencers like Molly-Mae serve as relatable figures who not only showcase the latest trends but also offer a glimpse into their personal lives. Their influence extends beyond aesthetics, shaping consumer behavior and brand perceptions in an ever-changing digital landscape. With their creativity, authenticity, and entrepreneurial spirit, fashion influencers continue to redefine the boundaries of influence and style in the digital age.


Who is the most popular Gen Z influencer?

Determining the most popular Gen Z influencer is subjective and depends on various factors such as interests and demographics. However, influencers like Charli D'Amelio, Addison Rae, and Emma Chamberlain are widely recognized and have large followings across multiple social media platforms.

What influences Gen Z fashion?

Gen Z fashion is influenced by a combination of factors including social media, pop culture, sustainability, and individuality. Trends are often driven by influencers, celebrities, and brands that resonate with Gen Z's values and aesthetic preferences.

Who are the most popular designers for Gen Z?

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Popular designers for Gen Z include streetwear brands like Nike and Adidas, fast-fashion retailers such as H&M and Zara, and luxury brands like Gucci and Louis Vuitton. Gen Z tends to gravitate towards brands that offer a blend of affordability, quality, and on-trend styles.

Does Gen Z care about influencers?

While some members of Gen Z value the opinions of influencers, others prioritize authenticity and critical thinking when it comes to their purchasing decisions. Influencers can play a role in shaping trends and introducing new products, but Gen Z consumers are discerning and selective about who they choose to follow.

Why are Gen Z obsessed with aesthetics?

Gen Z's obsession with aesthetics stems from their desire for self-expression and individuality. Aesthetic-driven content allows them to curate their online personas and create visually cohesive feeds that reflect their personal style and interests.

Who does Gen Z follow on Instagram?

Gen Z follows a diverse range of accounts on Instagram, including influencers, celebrities, brands, and niche communities. They are drawn to content that aligns with their interests, values, and aesthetic preferences, seeking inspiration and connection from the accounts they follow.

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