The Top 20 NYC Streetwear Brands Every Fashion Enthusiast Should Know

New York City has long been the heartbeat of urban fashion, where streetwear brands embody the city’s bold, diverse, and ever-evolving style. With each neighborhood bringing its own unique flair, NYC has become a global hotspot for streetwear culture, blending influences from skate culture, hip-hop, high fashion, and local artistry. This iconic fusion creates a space where trends are born and boundaries are pushed, setting a standard that resonates around the world.

Today, the city's streetwear brands continue to influence both local and international fashion scenes, making NYC a must-watch destination for anyone who values originality and edge. From established brands that have earned cult followings to up-and-coming designers making waves, the variety of NYC streetwear offers something for everyone. Each brand tells its own story, capturing the essence of the city in fresh and unexpected ways.

In this guide, we’ve curated the top 20 NYC streetwear brands you need to know about in 2024. Whether you're looking for the latest trends, timeless essentials, or unique pieces that speak to the city’s vibrant energy, these brands capture the pulse of New York’s dynamic fashion scene.

What is Streetwear? 

Streetwear is a fashion movement rooted in the urban lifestyle, blending elements of casual, comfortable clothing with bold, often rebellious designs. Emerging from skateboarding, hip-hop, and punk subcultures in the 1980s and 90s, streetwear quickly became more than just a style—it evolved into a cultural expression. Defined by graphic tees, hoodies, sneakers, and loose fits, streetwear emphasizes individuality and authenticity, allowing people to represent their identity and values through what they wear. Its designs often reference pop culture, music, and art, making it a mirror of contemporary culture and an influence in high fashion.

Over the years, streetwear has expanded into a global phenomenon that resonates with people from all walks of life. High-end fashion houses now collaborate with streetwear brands, and it has even found its way onto luxury runways. However, the essence of streetwear remains rooted in its accessible, community-oriented origins. It’s a style that prioritizes comfort, inclusivity, and the celebration of self-expression, making it a key pillar in today’s fashion landscape.

Streetwear and it’s American Influence 

Streetwear has deep roots in American culture, with its origins tied to urban hubs like New York City, Los Angeles, and Chicago. In the 1980s, skateboarding and hip-hop movements grew alongside each other, leading to a distinctive style that combined functionality, comfort, and bold graphics. Brands like Stüssy in California and Supreme in NYC tapped into this cultural wave, setting the foundation for streetwear as we know it. The American streetwear movement has been heavily influenced by music, especially hip-hop, where artists popularized oversized silhouettes, sneakers, and graphic tees, transforming streetwear into a powerful medium for self-expression.

The influence of American streetwear has since gone global, but its essence remains anchored in the creativity, diversity, and boldness of American urban culture. Streetwear’s ability to challenge norms and embrace individuality continues to attract a wide audience, making it a staple among younger generations worldwide. Major American brands are now global icons, and collaborations between streetwear labels and luxury fashion houses underscore the genre’s impact on mainstream fashion. In many ways, streetwear remains a reflection of American pop culture—constantly evolving, boundary-pushing, and unapologetically authentic.

Top NYC streetwear brands you need to know in 2024

Here’s a curated list of the top 20 NYC streetwear brands defining the scene in 2024, blending iconic names with emerging talent:

1. Supreme

As the brand that catalyzed streetwear’s global rise, Supreme continues to define the genre with its limited-edition drops and iconic logo. Known for bold, often unexpected collaborations (with partners like Louis Vuitton, Nike, and North Face), Supreme has maintained its hype and influence by staying true to its skate culture roots. Each drop attracts long lines and instant sell-outs, fueling its cult-like following. Supreme’s simple yet striking box logo has become a symbol of exclusivity and street credibility worldwide, maintaining NYC’s gritty, rebellious spirit.

2. Kith

A leader in luxury streetwear, Kith has become synonymous with elevated basics and refined silhouettes. Founded by Ronnie Fieg, Kith combines streetwear’s laid-back style with high-end materials and intricate detailing. Known for exclusive collaborations with brands like Nike, Coca-Cola, and Versace, Kith brings a sophisticated edge to casual wear. The brand’s minimalist approach appeals to those who value quality and fashion-forward designs, blending seamlessly with NYC’s upscale urban vibe.

3. Aimé Leon Dore

A favorite among style-conscious crowds, Aimé Leon Dore marries New York’s urban culture with a classic, vintage-inspired aesthetic. With founder Teddy Santis at the helm, ALD is known for its preppy silhouettes and rich color palettes, blending streetwear with retro influences. Collaborations with brands like New Balance have further cemented its place in streetwear, combining quality craftsmanship with nostalgic designs. ALD’s pieces feel timeless, reflecting NYC’s multifaceted and enduring style.

4. Noah

Founded by ex-Supreme creative director Brendon Babenzien, Noah merges streetwear with sustainability and ethical production practices. Known for its socially conscious messaging, Noah frequently addresses environmental and political issues, adding depth to its designs. The brand’s collections feature high-quality materials, with a range that spans graphic tees, tailored outerwear, and unique accessories. Noah captures a progressive, thoughtful take on streetwear, balancing style with purpose in a way that resonates deeply in today’s socially aware culture.

5. 10.Deep

One of NYC’s original streetwear brands, 10.Deep has been shaping urban fashion since 1995. The brand draws from the city’s rich mix of cultures, blending punk, hip-hop, and skate influences to create bold, edgy designs. Known for its attention to detail and unique graphic elements, 10.Deep offers collections that are both expressive and high-quality. The brand’s focus on individuality and creativity has kept it relevant for nearly three decades, making it a pillar of NYC’s streetwear scene.

6. Staple

Founded by designer Jeff Staple, this brand is instantly recognizable by its iconic pigeon logo. Staple captures the essence of NYC’s grit and resilience, with collections that blend street and art culture. The brand has collaborated with Nike, Puma, and New Balance, bringing its edgy, urban style to a broader audience. Staple’s designs are often bold, experimental, and unapologetic, reflecting the energy and diversity of the city’s neighborhoods.

7. Only NY

This brand channels the essence of NYC into each piece, drawing inspiration from the city’s parks, buildings, and local institutions. Known for its graphic tees and outerwear, Only NY has carved a niche with designs that celebrate NYC’s unique identity. Its collections resonate with locals and visitors alike, offering a genuine representation of the city’s charm and rugged beauty.

8. Adsum

Adsum is a Brooklyn-based brand that has garnered attention for its minimalist, outdoor-inspired approach to streetwear. Founded in 2015 by Pete Macnee, Adsum offers a refined and functional take on classic American workwear and sportswear. With a name meaning “I am here” in Latin, the brand reflects an ethos of understated presence and versatility, crafting pieces that seamlessly blend into both urban and outAlltimersdoor settings.Adsum’s collections emphasize quality and durability, featuring neutral color palettes, technical fabrics, and simple, clean designs. Inspired by the landscapes of the Northeastern United States, the brand incorporates elements from both city and nature into its pieces, often drawing on classic Americana. 

9. Awake NY

Founded by Angelo Baque, former Supreme brand director, Awake NY brings a fresh perspective to streetwear with bold colors and meaningful messaging. The brand often reflects social and cultural issues, creating apparel that speaks to current events and NYC’s diverse communities. Awake NY’s bold, graphic designs are highly sought after, showcasing a distinct style that’s both reflective and forward-thinking.

10. Saturdays NYC

Originally launched as a surf brand, Saturdays NYC has evolved to blend minimalist aesthetics with a relaxed, urban vibe. Known for its high-quality fabrics and clean designs, the brand offers a laid-back alternative to traditional streetwear. Saturdays NYC’s pieces are versatile and modern, perfect for those who value comfort and understated style.

11. Alltimers

Alltimers is an NYC-based streetwear and skate brand known for its playful, irreverent approach to fashion. Founded by Rob Harris and Pryce Holmes, Alltimers first made waves with its unique skateboard deck designs, which featured shapes inspired by pop culture—like a giant bottle of champagne, a credit card, or even a “Ryan Gosling” deck. This sense of humor and creativity became the brand’s hallmark, setting it apart in both the skate and streetwear scenes.Alltimers’ clothing line reflects the brand’s relaxed, tongue-in-cheek vibe, with casual hoodies, graphic tees, and accessories that sport quirky designs and vintage-inspired graphics.

12. KidSuper

KidSuper blends art and fashion with a playful, humorous approach. The brand’s founder, Colm Dillane, is known for pushing creative boundaries and incorporating unique artwork into his designs. KidSuper’s pieces are colorful, quirky, and highly imaginative, making it a standout in NYC’s streetwear landscape. The brand’s commitment to creativity has earned it a loyal following among those looking for something truly original.

13. Eckhaus Latta

Known for its avant-garde approach, Eckhaus Latta combines streetwear with high-fashion sensibilities. Founded by Mike Eckhaus and Zoe Latta, the brand’s collections feature unconventional cuts, bold textures, and a gender-fluid aesthetic. Eckhaus Latta has become a favorite among fashion-forward crowds, bringing a unique, art-inspired edge to NYC’s streetwear scene.

14. Luar

Founded by Raul Lopez, a former co-founder of Hood By Air, Luar combines streetwear with high-fashion influences from Lopez’s Dominican roots. The brand’s edgy designs often incorporate bold colors and unique silhouettes, making it a favorite among NYC’s fashion-forward set. Luar captures the spirit of the Bronx while pushing the boundaries of streetwear.

15. John Elliott

Known for its elevated basics, John Elliott’s pieces feature minimalist designs and high-quality materials. The brand focuses on fit, fabric, and function, offering a clean and modern take on streetwear. John Elliott’s collections include classic hoodies, tees, and denim, making it a go-to for those seeking timeless, versatile pieces.

16. Fucking awesome

Fucking Awesome (often abbreviated as FA) is a prominent streetwear brand and skate company founded by professional skateboarder Jason Dill in 2013. The brand is renowned for its edgy, rebellious aesthetic and its commitment to skate culture, combining high-quality apparel with bold graphics and unique designs. With a name that embodies its unapologetic attitude, Fucking Awesome stands out in the crowded streetwear landscape, appealing to those who appreciate authenticity and a bit of attitude.

17. Pyer Moss

Created by designer Kerby Jean-Raymond, Pyer Moss explores social issues and Black culture through fashion. The brand’s collections are both stylish and thought-provoking, often featuring powerful messages about identity and community. Pyer Moss has redefined what streetwear can be, using fashion as a platform for storytelling and activism.

18. Extra Butter

Extra Butter blends streetwear with sneaker culture, offering exclusive releases and high-profile collaborations. The brand’s NYC flagship store serves as a cultural hub, hosting events and pop-ups that bring together fashion and sneaker enthusiasts. Extra Butter’s collections are stylish and contemporary, capturing the city’s love for sneakers and streetwear.

19. Billionaire Boys Club

Founded by Pharrell Williams, this brand merges streetwear with bold, colorful designs inspired by space and exploration. Billionaire Boys Club’s pieces are vibrant and playful, reflecting Pharrell’s unique style and creativity. The brand’s collections appeal to those looking for streetwear that stands out.

20. Outlier NYC

Outlier NYC is a pioneering brand in the realm of functional fashion, blending technical innovation with urban style. Founded in 2008 by Abe Burmeister and Tyler Clemens, Outlier focuses on creating high-performance clothing designed for the modern, active lifestyle of city dwellers. The brand’s mission is to produce garments that excel in both function and aesthetics, allowing wearers to navigate their daily lives with comfort and confidence. Outlier is best known for its commitment to using advanced fabrics and materials, often incorporating technical features that enhance durability, breathability, and water resistance. 

Each of these brands showcases the diverse and creative spirit of NYC streetwear, making them essential players in 2024’s fashion landscape.

Conclusion

The NYC streetwear scene in 2024 is a vibrant tapestry of creativity, culture, and individuality, with each brand contributing its unique voice to the narrative. From established giants like Supreme and Kith to innovative newcomers like Outlier and KidSuper, the diversity within the market reflects the rich influences of urban life. These brands not only shape fashion trends but also serve as platforms for cultural expression, often addressing social issues and promoting inclusivity. Whether through edgy graphics, high-quality materials, or sustainable practices, each brand plays a pivotal role in defining the essence of contemporary streetwear.

As streetwear continues to evolve, it remains deeply rooted in the spirit of New York City—bold, dynamic, and always on the cutting edge. For fashion enthusiasts and casual wearers alike, these 20 brands represent the forefront of urban style, offering a range of options that cater to various tastes and lifestyles. Embracing the ethos of self-expression and individuality, NYC streetwear brands invite everyone to find their voice within this ever-changing landscape, ensuring that the future of fashion remains as exciting and diverse as the city itself.