The ‘Old Money Aesthetic’ Explained- Icons, Style Guide & More…

old money aesthetic women

Dive into the captivating realm of the "Old Money Aesthetic," a trend that's been making waves across social media and fashion circles alike. Whether you're drawn to its timeless elegance or intrigued by its subtle luxury, there's something undeniably alluring about this style trend. Inspired by icons like Jackie Kennedy and destinations like the Hamptons, the old money aesthetic embodies sophistication and refinement, often characterized by understated pieces and classic brands like Ralph Lauren and Hermés.

In today's digital age, where screen time reports can sometimes induce a cringe, social media platforms offer more than just cute outfit ideas. They serve as a platform for contemplation and discussion, sparking conversations about societal norms and power structures. It's here that trends like the old money aesthetic find their footing, reflecting society's evolving perceptions of wealth and status through fashion choices.

As phrases like "quiet luxury" and "stealth wealth" permeate online discourse, the concept of old money dressing takes center stage. Beyond mere fashion trends, it's a reflection of how individuals choose to display their wealth and status in a world where conspicuous consumption may no longer hold the same allure. Join us as we delve deeper into this fascinating trend, exploring its origins, influences, and implications in today's ever-changing fashion landscape.

What is the Old Money Aesthetic?

The Old Money Aesthetic is a fashion trend that exudes timeless elegance and understated luxury. It's characterized by classic, high-quality pieces that evoke a sense of sophistication and refinement. This aesthetic often prioritizes subtle details and craftsmanship over flashy logos or trends, drawing inspiration from icons of the past such as Jackie Kennedy and Princess Diana. With a focus on quality over quantity, the Old Money Aesthetic embraces pieces that stand the test of time and transcend fleeting fashion trends.

At its core, the Old Money Aesthetic reflects a certain attitude towards wealth and status. Instead of flaunting material possessions, adherents of this trend value discretion and understatement. It's about embodying a sense of effortless chic and confidence, regardless of the price tag. By embracing a curated wardrobe of classic staples and timeless accessories, individuals can embody the essence of old money elegance and sophistication.

Who are the ‘Old Money Aesthetic’ style icons? 

These individuals, often revered as style icons, have left an indelible mark on the world of fashion, influencing generations with their impeccable taste and understated luxury. From the poised elegance of Jackie Kennedy to the regal allure of Princess Diana, these figures embody the essence of old money chic, setting the standard for discerning fashion enthusiasts seeking to cultivate a sense of timeless glamor in their wardrobe choices.

1. Sofia Richie

Embarking on our exploration of Old Money Fashion, we cannot overlook the recent events that have thrust this enduring aesthetic into the spotlight once again. Take, for instance, the wedding festivities of Sofia Richie, which have sparked a resurgence of interest in this classic style. With a keen eye for detail, Sofia seamlessly merged modern trends with the timeless elegance of old money fashion, reigniting fascination with its refined allure.

Throughout the wedding week, Sofia's wardrobe exuded sophistication and understated charm, epitomizing the "less is more" ethos synonymous with old money chic. From the understated rehearsal dinner attire to the exquisite wedding gown crafted by Chanel, each ensemble reflected a commitment to quality and timeless design. Her choice of attire, characterized by clean lines and graceful silhouettes, underscored the enduring appeal of old money fashion in today's ever-changing fashion landscape.

2. Princess Diana

Transitioning to another prominent figure synonymous with old-money fashion, we encounter Princess Diana, often hailed as the epitome of timeless elegance and grace. Revered as the "People's Princess," Diana's sartorial choices not only reflected her impeccable taste but also conveyed subtle messages in alignment with the Old Money Aesthetic. Throughout her illustrious life, Diana captivated hearts not just with her humanitarian endeavors but also with her distinctive sense of style, which continues to inspire generations.

Diana's effortless sophistication and preference for classic silhouettes distinguished her as an enduring icon of old money fashion. Whether adorned in elegant evening gowns or chic daywear, she consistently radiated poise and refinement. One of her most iconic ensembles—a black off-shoulder velvet gown worn during a visit to the White House in 1985—exemplified her unique fusion of grace and glamor.

While Diana often adorned herself in designer creations, it was her adeptness at blending high-end labels with more accessible brands that solidified her status as a style maven. Her fashion evolution mirrored the ethos of the old money aesthetic, seamlessly marrying tradition with modernity. Diana understood the power of clothing beyond mere adornment—it was a means of expression, a conduit for connection, and an integral component of one's identity, echoing the foundational principles of the Old Money Aesthetic.

3. Jackie Kennedy

Jackie Kennedy, the epitome of elegance and refinement, remains an enduring icon of old money style. Renowned for her impeccable taste and sophisticated fashion sense, Jackie effortlessly embodied the essence of timeless chic. Her sartorial choices exuded an air of understated luxury, characterized by clean lines, tailored silhouettes, and a penchant for classic pieces that transcended fleeting trends. Whether attending state dinners or casual outings, Jackie's wardrobe consistently reflected an aura of grace and sophistication that epitomized the old money aesthetic.

One of Jackie's most iconic fashion moments was her wedding to John F. Kennedy in 1953, where she donned a timeless gown designed by Anne Lowe. The exquisite dress featured a portrait neckline, a fitted bodice, and a voluminous skirt adorned with intricate details—a symbol of opulence and refinement. Throughout her tenure as First Lady, Jackie continued to captivate the world with her impeccable style, often opting for tailored suits, A-line dresses, and statement accessories that exuded an air of effortless sophistication. Her legacy as a fashion icon endures to this day, serving as a timeless source of inspiration for those seeking to emulate the timeless allure of old money elegance.

4. Rosie Huntington-Whiteley

Rosie Huntington-Whiteley's approach to style is a testament to her understanding of her own body and what flatters it best. As a seasoned supermodel, she has honed her fashion sense through years of trial and error, developing a signature aesthetic characterized by elevated minimalism. While some may assume that looking effortlessly chic comes naturally to her, Huntington-Whiteley insists that it's a result of meticulous consideration and self-awareness. She acknowledges that not every outfit suits her physique, emphasizing the importance of finding the right pieces that complement her figure.

What sets Huntington-Whiteley apart is her ability to exude confidence in her fashion choices. By recognizing the importance of dressing for one's body type and personal style, she epitomizes the essence of great style: self-assurance and authenticity. Through her refined off-duty looks and commitment to embracing what works for her, Huntington-Whiteley serves as an inspiration for women everywhere to discover their own unique sense of style and carry themselves with confidence.

5. Carolyn Bessette-Kennedy

Carolyn Bessette-Kennedy, known for her minimalist and understated elegance, is revered as a modern-day icon of old money style. As the wife of John F. Kennedy Jr., Carolyn captivated the world with her impeccable fashion sense, characterized by clean lines, neutral hues, and impeccably tailored silhouettes. Her signature style embodied a sense of effortless sophistication, eschewing flashy logos and ostentatious accessories in favor of timeless pieces that exuded understated luxury. From sleek slip dresses to tailored blazers paired with simple t-shirts, Carolyn's wardrobe epitomized the refined aesthetic synonymous with old money elegance.

One of Carolyn's most memorable fashion moments was her wedding to John F. Kennedy Jr. in 1996, where she stunned in a sleek and minimalist Narciso Rodriguez gown. The form-fitting silk crepe dress featured delicate spaghetti straps and a bias-cut silhouette, showcasing Carolyn's innate sense of style and understated glamor. Throughout her life, Carolyn remained true to her minimalist aesthetic, favoring clean lines, monochromatic palettes, and impeccably tailored pieces that stood the test of time. Her enduring influence on contemporary fashion continues to inspire a new generation of style enthusiasts seeking to emulate the timeless allure of old money elegance.

6. Kelly Rutherford 

Kelly Rutherford's approach to fashion reflects a sophisticated blend of timeless elegance and modern flair. With a keen eye for style, she effortlessly navigates between classic and contemporary looks, embracing the versatility of fashion as a form of self-expression. Whether she's donning a chic white top and skirt set from Lavi Couture paired with patent Mary Janes or opting for a more vibrant ensemble like a striped patchwork Proche Studios jacket, Rutherford exudes confidence and poise in every outfit choice.

What sets Rutherford apart is not just her sartorial choices but also the way she presents them to her vast following on Instagram. Instead of relying on meticulously planned and heavily filtered images, she offers authentic 'fit pics that capture her effortlessly chic style. By sharing glimpses of her fashion journey in an approachable and relatable manner, Rutherford inspires her audience to embrace their own unique sense of style while appreciating the transformative power of fashion.

How to build an ‘Old Money Aesthetic’ wardrobe for women?

Building your own "Old Money Aesthetic" wardrobe is more than just following a trend – it's about embracing timeless elegance and sophistication in your personal style. This iconic aesthetic, characterized by refined simplicity and understated luxury, has stood the test of time, transcending fleeting fashion trends. But how exactly can you curate a wardrobe that embodies the essence of old money elegance? From selecting classic wardrobe staples to incorporating quality pieces that exude sophistication, there are several key steps to consider in crafting your own old money-inspired look. Let's delve into the essentials of building your very own "Old Money Aesthetic" wardrobe and elevate your style to new heights of timeless elegance and refinement.

1. Crisp Shirts

A staple of old money style, crisp shirts exude timeless elegance and sophistication. Opt for high-quality cotton or linen fabrics in classic colors like white, blue, or soft pastels. Tailored fits with impeccable collar and cuff details elevate the look, whether worn alone or layered under blazers or sweaters.

2. Tailored Blazers

A well-fitted blazer is essential for achieving the polished aesthetic of old money fashion. Look for structured silhouettes, quality fabrics like wool or tweed, and timeless designs such as single-breasted with notched lapels. Neutral tones like navy, black, or camel ensure versatility and longevity in your wardrobe.

3. Chic Dresses

Embrace feminine refinement with chic dresses that exude sophistication and grace. Opt for classic silhouettes like sheath or A-line styles in luxurious fabrics such as silk or crepe. Timeless details like modest hemlines, subtle patterns, and elegant draping enhance the allure of these wardrobe essentials.

4. Straight-Fit Pants

Clean lines and tailored fits characterize the old money aesthetic when it comes to pants. Choose straight-fit trousers in high-quality materials like wool or cotton twill for a polished look. Neutral colors like black, navy, or camel offer versatility and can be paired effortlessly with various tops and blazers.

5. Must-Have Basics

Build a foundation of timeless basics like well-fitted white tees, tailored button-downs, and classic knitwear. These versatile pieces serve as the building blocks of a sophisticated wardrobe, effortlessly complementing statement pieces and adding polish to any ensemble.

6. Good Quality Knits

Elevate your look with luxurious knitwear crafted from high-quality materials like cashmere, merino wool, or fine cotton. Opt for classic styles such as crewneck sweaters or V-neck pullovers in neutral tones or timeless patterns like cable knit or ribbed textures.

7. Silk Scarves

Add a touch of old-world glamor to your outfits with silk scarves adorned with classic prints or patterns. Whether draped elegantly around the neck, tied as a headscarf, or accenting a handbag, silk scarves elevate any ensemble with sophistication and refinement.

8. Gold Jewellery

Invest in timeless gold jewelry pieces like delicate chains, hoop earrings, or signet rings to accessorize your looks with understated luxury. These classic accents add a touch of elegance and refinement to any outfit, effortlessly elevating your style.

9. Classic Sunglasses

Shield your eyes in style with classic sunglasses featuring timeless designs like aviators, wayfarers, or cat-eye frames. Opt for high-quality materials and neutral hues for versatile eyewear that complements any ensemble with sophistication and flair.

10. Structured Bags

Complete your ensemble with structured bags crafted from premium materials like leather or suede. Look for timeless silhouettes such as tote bags, satchels, or top-handle purses with clean lines and minimal hardware for a refined finishing touch.

11. Quality Footwear

Invest in well-crafted footwear made from premium materials like leather or suede in classic styles such as loafers, pumps, or ankle boots. Timeless designs and superior craftsmanship ensure longevity and enduring style, making them essential elements of the old money aesthetic.

Where can you buy the ‘Old Money Aesthetic’ style pieces?

Are you ready to elevate your wardrobe with timeless elegance and sophistication? Embodying the 'Old Money Aesthetic' is about investing in quality pieces that exude refinement and enduring style. From crisp shirts to tailored blazers and chic dresses, every element of your ensemble should reflect a sense of timeless luxury. But where can you find these iconic pieces to curate your own old money-inspired wardrobe?

1. Ralph Lauren

Ralph Lauren

Renowned for its classic American style, Ralph Lauren offers a wide range of sophisticated pieces that embody the essence of old money fashion. From tailored blazers to chic dresses and quality knitwear, Ralph Lauren's collections exude timeless elegance and refinement.

2. Brooks Brothers

Brooks Brothers

With a heritage dating back to 1818, Brooks Brothers is synonymous with traditional womenswear and timeless sophistication. Explore their selection of tailored blazers, crisp shirts, and classic accessories to achieve the quintessential old money look.

3. J.Crew


J.Crew offers a modern take on classic wardrobe staples, making it a go-to destination for old money-inspired fashion. Browse their selection of tailored pants, chic dresses, and quality knitwear to elevate your ensemble with understated elegance.

4. Hermès


For luxury accessories that epitomize old money style, look no further than Hermès. From silk scarves to structured handbags and iconic belts, Hermès' timeless pieces add a touch of refinement and sophistication to any outfit.

5. Tory Burch

Tory Burch

Known for her preppy-chic aesthetic, Tory Burch offers a range of classic pieces that capture the essence of old money style. Explore her selection of tailored blazers, chic dresses, and quality footwear to curate a wardrobe that exudes timeless elegance.

6. Burberry


With its iconic trench coats, heritage prints, and classic silhouettes, Burberry embodies the epitome of old money fashion. Explore their range of tailored outerwear, sophisticated accessories, and timeless essentials to elevate your wardrobe with British elegance.

7. Uniqlo


Known for its high-quality basics and minimalist aesthetic, Uniqlo offers affordable yet stylish pieces that align well with the old money aesthetic. From crisp shirts to straight-fit pants and good quality knits, Uniqlo's versatile collection provides timeless wardrobe staples for any occasion.

8. Brunello Cucinelli

Brunello Cucinelli

Renowned for its luxurious cashmere pieces and Italian craftsmanship, Brunello Cucinelli epitomizes effortless luxury and sophistication. Explore their collection of tailored blazers, chic dresses, and silk scarves to add a touch of old-world elegance to your wardrobe.

9. H&M


Offering a mix of trend-driven pieces and classic essentials, H&M provides affordable options to incorporate the old money aesthetic into your wardrobe. From structured bags to classic sunglasses and quality footwear, H&M's diverse range of styles allows for effortless sophistication on any budget.

10. Zara


With its fashion-forward designs and sophisticated silhouettes, Zara offers a contemporary take on old money style. Explore their selection of chic dresses, tailored blazers, and structured bags to elevate your wardrobe with timeless elegance and modern flair.

11. Massimo Dutti

Massimo Dutti

Known for its refined and understated aesthetic, Massimo Dutti offers elegant pieces that seamlessly blend classic and contemporary elements. From tailored outerwear to silk scarves and gold jewelry, Massimo Dutti's timeless designs exude sophistication and sophistication.

12. Loro Piana

Loro Piana

Renowned for its exquisite fabrics and luxurious craftsmanship, Loro Piana offers a range of elegant pieces that embody the essence of old money style. From impeccably tailored coats to sumptuous cashmere sweaters and silk scarves, Loro Piana's collections epitomize timeless luxury and sophistication.


What is the old money aesthetic for women?

The old money aesthetic for women is characterized by timeless elegance, understated luxury, and sophistication. It emphasizes quality over quantity, classic silhouettes, and refined pieces that exude wealth and heritage.

What do you call old money aesthetic?

Old money aesthetic is often referred to as quiet luxury or stealth wealth. It emphasizes subtle elegance, sophistication, and understated refinement in fashion choices.

How to become the old money aesthetic?

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To embody the old money aesthetic, focus on investing in high-quality, timeless pieces, such as tailored blazers, chic dresses, and quality accessories. Choose classic silhouettes, muted colors, and refined fabrics to create an effortlessly elegant look.

How to dress like an old money lady?

Dress like an old money lady by opting for well-tailored garments, classic silhouettes, and timeless accessories. Choose quality over quantity, invest in wardrobe staples, and prioritize sophistication and refinement in your fashion choices.

What is the rich girl look?

The rich girl look is characterized by designer labels, statement pieces, and luxurious accessories. It often includes trendy items, high-end brands, and glamorous ensembles that exude wealth and opulence.

Why is Gen Z obsessed with aesthetics?

Gen Z is obsessed with aesthetics as a form of self-expression, creativity, and identity. Aesthetics allow them to curate their online presence, showcase their interests and values, and connect with like-minded individuals in a visually appealing way.

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