Top 15 Premium Indian Streetwear Brands You Need To Know In 2024

Indian streetwear has experienced a significant transformation over the past few years, merging the rich cultural heritage with contemporary fashion trends. In 2024, this fusion is more evident than ever, with a variety of premium brands emerging on the scene. These brands are not just about clothing; they represent a lifestyle and a unique fashion statement that resonates with the youth of today.

From the bustling streets of Mumbai to the artistic hubs of Delhi, these streetwear brands have carved a niche for themselves by offering innovative designs and high-quality materials. They draw inspiration from traditional Indian patterns, fabrics, and motifs, reinterpreting them with a modern twist. This creative blend of the old and the new has captivated fashion enthusiasts both within India and globally, making Indian streetwear a notable force in the fashion industry.

In this article, we will delve into the top 15 premium Indian streetwear brands that are setting trends in 2024. Each brand brings its distinct style and vision, contributing to the vibrant and diverse landscape of Indian fashion. Whether you're looking to update your wardrobe or simply explore the latest in streetwear, these brands are worth your attention.

What is Streetwear? 

Streetwear is a distinctive style of fashion that originated from urban environments and is heavily influenced by elements of hip-hop, skate culture, and sportswear. It is characterized by its casual yet edgy aesthetic, often featuring bold graphics, logos, and a mix of both high and low fashion elements. Streetwear emerged in the late 20th century and quickly gained popularity for its ability to convey individuality and a sense of belonging to a particular subculture. Iconic pieces such as oversized hoodies, graphic tees, sneakers, and caps are staples of this style, reflecting a blend of comfort and self-expression.

Over time, streetwear has evolved from its underground roots to become a mainstream fashion phenomenon, embraced by luxury brands and high-profile designers. It has transcended its origins to influence various facets of fashion, resulting in collaborations between streetwear labels and established fashion houses. This evolution has not only broadened its appeal but also blurred the lines between streetwear and high fashion. Today, streetwear is celebrated for its adaptability and relevance, appealing to a diverse audience that values authenticity, creativity, and cultural relevance in their clothing choices.

List of premium Indian streetwear brands you need to know in 2024 

In 2024, the Indian streetwear scene is thriving, with several premium brands leading the charge. These brands seamlessly blend traditional Indian aesthetics with contemporary streetwear trends, creating unique and stylish collections. Here are the top 15 premium Indian streetwear brands you need to know this year, each making a significant impact on the fashion landscape.

1. Dhruv Kapoor

Dhruv Kapoor is a name synonymous with innovation and contemporary flair in the Indian streetwear scene. Launched in 2013, this eponymous brand has gained international acclaim for its bold, avant-garde designs that push the boundaries of traditional fashion. Dhruv Kapoor's collections are known for their eclectic mix of streetwear elements and high fashion, featuring striking prints, vibrant colors, and unconventional silhouettes. The brand's commitment to sustainability and ethical production practices also sets it apart, making it a favorite among conscious fashion enthusiasts.

Kapoor’s designs often incorporate elements of Indian craftsmanship, reinterpreting them with a modern twist that resonates with a global audience. His pieces are not just clothing but statements of individuality and artistic expression. By continually challenging the norms and exploring new creative territories, Dhruv Kapoor has firmly established himself as a leading figure in the premium streetwear market, both in India and internationally.

2. PRXKHXR

PRXKHXR, pronounced "Perkhar," is a standout in the Indian streetwear landscape, known for its edgy and experimental approach to fashion. Founded by Perkhar Saxena, the brand has quickly gained a reputation for its fearless designs and innovative use of materials. PRXKHXR's collections are characterized by a fusion of futuristic aesthetics and urban influences, often featuring bold graphics, unconventional silhouettes, and a dark, moody palette.

The brand places a strong emphasis on individuality and self-expression, appealing to fashion-forward individuals who are unafraid to make a statement. Each piece is meticulously crafted to challenge the status quo, reflecting the brand’s philosophy of pushing boundaries and redefining norms. PRXKHXR also prioritizes sustainability, incorporating eco-friendly practices into its production processes, which adds to its appeal among environmentally conscious consumers.

Through its unique blend of avant-garde design and sustainable fashion, PRXKHXR has carved out a distinct niche in the premium streetwear market, making it a must-know brand for 2024.

3. Almost Gods

Almost Gods is a pioneering brand in the Indian streetwear scene, known for its thought-provoking designs and narrative-driven collections. Established in 2018 by Ayushman Mitra, the brand has quickly garnered attention for its unique approach to fashion, blending art, history, and contemporary culture. Almost Gods is recognized for its bold prints, intricate embroidery, and striking visuals that often carry deeper social and cultural messages.

The brand’s collections often explore themes of identity, mythology, and existentialism, creating a dialogue between the wearer and the world around them. Almost Gods strives to create pieces that are not just clothing but wearable art, inviting consumers to engage with their fashion on a more profound level. Their commitment to quality and craftsmanship is evident in every garment, with meticulous attention to detail and a focus on using premium materials.

In a market saturated with fast fashion, Almost Gods stands out for its dedication to storytelling and artistic expression. The brand has become a favorite among those who seek to make a statement and appreciate the fusion of creativity and high fashion. As it continues to push boundaries and redefine streetwear, Almost Gods remains a key player to watch in 2024.

4. Exhale

Exhale is a notable name in the Indian streetwear industry, celebrated for its minimalistic yet impactful designs. Founded by Tarun Panwar, Exhale has carved out a niche for itself with a focus on clean lines, muted color palettes, and high-quality fabrics. The brand’s aesthetic revolves around simplicity and sophistication, offering pieces that are both versatile and timeless.

Exhale’s collections often feature understated graphics and subtle branding, making them ideal for those who appreciate a more refined take on streetwear. The brand places a strong emphasis on comfort and functionality, ensuring that each piece not only looks good but also feels good to wear. This approach has resonated with a broad audience, from urban professionals to fashion-forward youth.

Sustainability is a core value for Exhale, with a commitment to ethical production practices and eco-friendly materials. This dedication to responsible fashion has further enhanced the brand’s appeal, attracting consumers who are mindful of their environmental impact. As Exhale continues to evolve and innovate, it remains a key player in the premium Indian streetwear market, offering a fresh perspective on contemporary fashion in 2024.

5. Shia Rai

Shia Rai is a rising star in the Indian streetwear scene, known for its bold and eclectic designs that capture the essence of urban culture. Founded by Shia Rai, the brand has quickly made a name for itself with its vibrant prints, striking patterns, and innovative use of traditional Indian textiles. Shia Rai’s collections are a celebration of individuality and creativity, blending streetwear aesthetics with a deep appreciation for Indian heritage.

The brand’s pieces often feature intricate embroidery, hand-painted details, and a mix of modern and vintage elements, creating a unique and eye-catching look. Shia Rai’s designs are not just about making a fashion statement; they are about telling a story and expressing a distinct point of view. This artistic approach has garnered a loyal following among fashion enthusiasts who seek originality and authenticity in their clothing.

Sustainability and ethical production are also central to Shia Rai’s philosophy. The brand is committed to using eco-friendly materials and supporting local artisans, ensuring that each piece is crafted with care and respect for the environment. As Shia Rai continues to innovate and push the boundaries of streetwear, it stands out as a must-know brand in the Indian fashion landscape of 2024.

6. ADK

ADK by Avishi Dayal Kalra is a standout brand in the Indian streetwear landscape, known for its sophisticated yet edgy designs that seamlessly blend contemporary aesthetics with traditional influences. Founded by Avishi Dayal Kalra, the brand has quickly gained a following for its unique approach to streetwear, which emphasizes high-quality craftsmanship and innovative design.

ADK's collections are characterized by their clean lines, bold prints, and a mix of textures that create a visually striking yet cohesive look. Each piece reflects Kalra's keen eye for detail and her ability to fuse diverse elements into a harmonious whole. The brand often incorporates elements of Indian heritage, such as traditional fabrics and motifs, reimagined in a modern context to appeal to today's fashion-forward audience.

Sustainability and ethical production are at the core of ADK's philosophy. The brand is committed to using eco-friendly materials and supporting fair trade practices, ensuring that each garment is not only stylish but also responsible. This dedication to sustainability, combined with its innovative design approach, has positioned ADK by Avishi Dayal Kalra as a leading name in the premium streetwear market, making it a must-know brand in 2024.

7. FKNS By Narendra Kumar

FKNS by Narendra Kumar is a dynamic force in the Indian streetwear scene, known for its bold and innovative designs that push the boundaries of conventional fashion. Launched by renowned designer Narendra Kumar, FKNS (Fake New Street) stands out for its unique blend of high fashion and streetwear, offering pieces that are both stylish and thought-provoking.

The brand’s collections are characterized by their striking graphics, vibrant colors, and avant-garde silhouettes. FKNS often incorporates elements of satire and social commentary into its designs, reflecting Kumar’s perspective on contemporary issues. This approach not only makes the clothing visually appealing but also meaningful, resonating with a socially conscious audience.

Through its fearless and innovative approach, FKNS by Narendra Kumar has carved a niche for itself in the premium streetwear market. As it continues to evolve and set trends, FKNS remains a brand to watch in 2024 for those who appreciate fashion that makes a statement.

8. Nought One

Nought One, founded by Abhishek Paatni, is a trailblazer in the Indian streetwear scene, known for its contemporary designs that blend luxury and streetwear seamlessly. Since its inception, Nought One has made a significant impact with its avant-garde approach, offering collections that are both innovative and deeply rooted in urban culture. The brand is celebrated for its meticulous craftsmanship, bold aesthetics, and versatile pieces that appeal to fashion-forward individuals.

Nought One's collections are characterized by their distinctive use of fabrics, cutting-edge silhouettes, and attention to detail. The brand often incorporates elements of military and utilitarian fashion, reimagined with a modern twist. This unique fusion results in clothing that is not only stylish but also functional, catering to the needs of the modern urban lifestyle. 

Sustainability and ethical production are core values for Nought One. The brand is committed to responsible fashion, using eco-friendly materials and ensuring fair labor practices. This dedication to sustainability, combined with its innovative design philosophy, has established Nought One as a leading name in the premium streetwear market. As it continues to push boundaries and set trends, Nought One remains a brand to watch in 2024 for those seeking a bold and contemporary fashion statement.

9. Norblack Norwhite

Norblack Norwhite is a pioneering brand in the Indian fashion industry, known for its bold and innovative approach to streetwear and contemporary clothing. Co-founded by Mriga Kapadiya and Amrit Kumar, the brand merges traditional Indian textiles and craftsmanship with modern silhouettes and global fashion trends. The name "Norblack Norwhite" itself challenges conventional notions of identity and style, reflecting the brand's ethos of embracing diversity and cultural hybridity. 

Their collections often feature vibrant prints, intricate patterns, and a mix of textures that celebrate the richness of Indian heritage while catering to a global audience. Since its inception, Norblack Norwhite has garnered attention for its distinctive aesthetic and commitment to sustainable and ethical practices. 

The brand collaborates with local artisans and communities, promoting fair trade and preserving traditional craftsmanship. This approach not only ensures the quality and authenticity of their garments but also supports local economies. With its avant-garde designs and inclusive philosophy, Norblack Norwhite continues to influence the fashion landscape, making it a notable name in both Indian and international streetwear scenes.

10. Huemn

Huemn is a prominent Indian streetwear brand that has garnered attention for its avant-garde designs and bold aesthetic. Founded by Pranav Misra and Shyma Shetty, Huemn blends contemporary fashion with elements of street culture and luxury. The brand is known for its experimental approach to silhouette and fabric, often incorporating unexpected materials and textures into their collections.

Huemn's collections often feature bold prints, vibrant colors, and a mix of traditional and modern elements. The brand is celebrated for its ability to reinterpret classic styles and cultural motifs, giving them a fresh and edgy twist. Each piece from Huemn reflects meticulous craftsmanship and attention to detail, appealing to fashion enthusiasts who appreciate innovative design and high-quality clothing.

In addition to its creative prowess, Huemn is committed to sustainability and ethical production practices. The brand emphasizes transparency in its supply chain and strives to minimize its environmental impact by using eco-friendly materials and supporting fair labor practices. As a trailblazer in the Indian fashion industry, Huemn continues to push boundaries and redefine streetwear, making it a brand to watch for those interested in cutting-edge fashion and cultural innovation.

11. Delhiwear

Delhiwear is a pioneering Indian streetwear brand that has captured the essence of the nation's vibrant urban culture. Founded with the mission to blend traditional Indian aesthetics with contemporary streetwear, Delhiwear offers a unique fashion experience that resonates with the youth of today. The brand is known for its innovative designs, which incorporate elements of Indian heritage, such as traditional prints and fabrics, reimagined in modern, urban silhouettes.

Delhiwear's collections often feature a mix of casual and statement pieces, including graphic tees, comfortable hoodies, and stylish joggers. The brand pays special attention to detail, ensuring that each piece is crafted with high-quality materials and impeccable craftsmanship. This dedication to quality and authenticity has earned Delhiwear a loyal following among fashion-forward individuals who seek to express their individuality through their clothing.

Sustainability and ethical production are also key values for Delhiwear. The brand is committed to using eco-friendly materials and supporting local artisans, promoting responsible fashion practices. This approach not only helps reduce the environmental impact of fashion but also supports traditional crafts and communities.

12. D'YAVOL X

D’YAVOL X stands out for its innovative approach to streetwear, blending high fashion elements with urban aesthetics. D’YAVOL X has quickly gained recognition for its distinctive style, which combines high-quality craftsmanship with striking visuals.

The brand’s collections often feature a mix of premium materials, intricate detailing, and avant-garde silhouettes. D’YAVOL X emphasizes creating pieces that are not only stylish but also make a statement, appealing to those who are unafraid to push fashion boundaries. The brand’s designs often include bold graphics, unique textures, and a dark, sophisticated color palette, reflecting a modern and rebellious spirit.

As D’YAVOL X continues to innovate and expand its presence in the fashion world, it remains a brand to watch in 2024 for those seeking luxury streetwear with a distinctive edge.

13. BISKIT

BISKIT is a contemporary Indian streetwear brand that has gained popularity for its minimalist yet impactful designs. Founded by Shruti Bansal and Saumya Sharma, BISKIT stands out for its clean aesthetics and functional approach to fashion. The brand focuses on creating versatile, gender-neutral clothing that emphasizes comfort, quality, and sustainability.

BISKIT's collections are characterized by their understated elegance, featuring simple silhouettes, muted color palettes, and subtle details. The brand’s ethos revolves around the concept of slow fashion, promoting thoughtful consumption and timeless style. By prioritizing high-quality materials and meticulous craftsmanship, BISKIT ensures that each piece is durable and long-lasting, making it a staple in any wardrobe.

With its blend of simplicity, functionality, and sustainability, BISKIT continues to make waves in the Indian streetwear scene. The brand's commitment to creating stylish yet responsible fashion has positioned it as a noteworthy player in the industry, appealing to those who appreciate minimalist design and ethical practices.

14. Kanika Goyal Label

Kanika Goyal Label (KGL) is a distinguished name in the Indian fashion industry, known for its avant-garde approach and innovative designs. Founded by Kanika Goyal, the label seamlessly blends contemporary streetwear with high fashion elements, creating unique and bold pieces that stand out in the fashion landscape. KGL is celebrated for its experimental silhouettes, striking color palettes, and intricate detailing.

Kanika Goyal Label’s collections often feature a mix of androgynous styles, graphic prints, and a fusion of various textures and fabrics. The brand draws inspiration from diverse sources, including art, architecture, and urban culture, resulting in a distinctive aesthetic that appeals to fashion-forward individuals. KGL’s designs are characterized by their edgy yet sophisticated vibe, making a strong statement while maintaining a sense of elegance.

As a trailblazer in the Indian streetwear and luxury fashion scene, Kanika Goyal Label continues to push boundaries and set trends. With its innovative designs and commitment to sustainability, KGL remains a key player to watch in 2024, appealing to those who seek bold, contemporary fashion with a conscience.

15. Moral Science

Moral Science by Isha Ahluwalia is a unique slow fashion label that uses fashion as a medium of storytelling, infusing its designs with conceptual, functional, and irreverent elements. Drawing from her childhood experiences in the mid-80s and 90s India, Isha incorporates the rich narratives of her grandmother’s Himachal tales, television, sci-fi stories, and moral science lessons into her brand's visual language and communication.

The brand’s aesthetic is deeply rooted in urbanity while embracing the myths of the land, offering handcrafted graphic garments inspired by workwear silhouettes. These designs are characterized by their technical precision and unisex appeal, blending heavily gendered elements to create playful and subversive collections. The experimental proportions, forward-thinking craftsmanship, and a mix of androgynous, bold silhouettes with abundant use of color, dramatic layers, and multiple pockets define the brand’s identity.

Moral Science is committed to sustainability and ethical production, using forgotten textiles such as bed linens, tapestries, tablecloths, and blankets to create unique pieces. The brand strongly opposes mass production, releasing collections in strictly limited numbers, often comprising one-of-a-kind items. By focusing on sustainable packaging, natural fibers, and recycled materials, Moral Science ensures a safe and positive environment for everyone involved, staying true to its ethos that every piece must be special to justify its creation.

Conclusion

In conclusion, the Indian streetwear scene in 2024 is vibrant and dynamic, reflecting a blend of traditional craftsmanship and contemporary design. The top 15 premium brands we’ve explored, including Dhruv Kapoor, PRXKHXR, Almost Gods, Exhale, Shia Rai, ADK by Avishi Dayal Kalra, FKNS by Narendra Kumar, Nought One, Norblack Norwhite, Huemn, Delhiwear, D'YAVOL X, BISKIT, and Moral Science by Isha Ahluwalia, each bring a unique vision to the fashion landscape. These brands are not just creating clothing; they are crafting stories, challenging norms, and pushing the boundaries of fashion with their innovative and thoughtful designs.

These brands are making significant strides in sustainability and ethical production, addressing the growing demand for responsible fashion. By supporting local artisans, using eco-friendly materials, and promoting fair trade practices, they are setting new standards in the industry. The fusion of cultural heritage with modern aesthetics is at the heart of this evolution, making Indian streetwear a force to be reckoned with on the global stage.

As you explore these brands, you’ll discover a rich tapestry of styles that cater to diverse tastes and preferences. Whether you’re drawn to bold, statement pieces or minimalist, timeless designs, there’s something for everyone in the thriving world of Indian streetwear. Embrace the creativity and innovation these brands offer, and let your wardrobe reflect the dynamic spirit of modern India.