Top Streetwear Brands Defining Mumbai's Urban Fashion Scene

Mumbai, the bustling metropolis of India, is not just a financial hub but also a vibrant epicenter of fashion. Among its diverse fashion landscape, streetwear has carved out a significant niche, blending global trends with local culture to create unique styles that resonate with the city's dynamic youth. The rise of streetwear in Mumbai reflects the city’s spirit—energetic, eclectic, and unapologetically bold.

In recent years, several streetwear brands have emerged, each bringing its own flair to the urban fashion scene. These brands draw inspiration from Mumbai's streets, from the graffiti-adorned walls of Bandra to the bustling markets of Colaba, infusing their collections with the city's distinctive vibe. This fusion of high fashion and street culture has made Mumbai a hotbed for innovative and trendsetting streetwear.

Whether you’re a fashion enthusiast looking to upgrade your wardrobe or someone seeking to understand the pulse of Mumbai's street style, exploring these top streetwear brands is a must. They not only offer clothing but also a slice of Mumbai’s cultural tapestry, making every piece a statement of individuality and urban sophistication. Dive into the world of Mumbai's streetwear and discover how these brands are redefining fashion in the city.

What is Streetwear? 

Streetwear is a distinctive fashion movement that emerged from the streets and has since infiltrated the mainstream, characterized by its casual yet edgy style. Originating in the 1980s and 1990s, streetwear combines elements of hip-hop, skate culture, and sportswear, often featuring bold graphics, oversized fits, and vibrant colors. This genre of fashion is not just about clothing; it’s a cultural expression that encompasses music, art, and lifestyle. Brands like Supreme, Off-White, and A Bathing Ape have been pioneers in this space, creating limited-edition pieces that drive the hype and desirability through exclusivity.

In essence, streetwear is about more than just attire; it's a form of identity and community for its wearers. It thrives on the ethos of authenticity and individuality, often reflecting the influences of urban environments and the subcultures that inhabit them. The accessibility and relatability of streetwear make it a democratic form of fashion, where anyone can participate regardless of background. Its global appeal has made it a significant force in the fashion industry, influencing mainstream brands and designers to incorporate street-inspired elements into their collections.

Top 10 Mumbai based streetwear brands on our radar

Mumbai, a city that thrives on its vibrant energy and eclectic style, has become a hub for innovative streetwear brands. These labels are redefining urban fashion by blending global trends with local influences, creating unique and trendy collections that resonate with the city's youth. Whether it's bold graphics, sustainable materials, or a fusion of traditional and modern aesthetics, Mumbai's streetwear scene is diverse and dynamic. Here’s a list of 10 Mumbai-based streetwear brands you need to know, each bringing a distinct flavor to the city's ever-evolving fashion landscape. Dive in and discover the essence of Mumbai's street style.

1. Urban Monkey

Urban Monkey is a trailblazer in Mumbai’s streetwear scene, known for its bold and distinctive designs that encapsulate the spirit of urban youth culture. Founded with a vision to redefine street fashion in India, Urban Monkey offers a wide range of products, including snapbacks, fanny packs, and eyewear, all designed with a unique blend of style and functionality. Their vibrant, graffiti-inspired patterns and attention to detail make their pieces stand out, appealing to fashion-forward individuals who seek to express their personality through their attire.

What sets Urban Monkey apart is its commitment to quality and innovation. The brand constantly evolves, incorporating the latest trends while staying true to its streetwear roots. Collaborations with artists and influencers further cement its status as a cultural icon in Mumbai. Whether you're hitting the streets or just looking to elevate your everyday look, Urban Monkey provides the perfect mix of edgy and practical fashion that defines Mumbai’s streetwear revolution.

2. Jaywalking

Jaywalking is a prominent name in Mumbai’s streetwear fashion, known for its daring and innovative designs that challenge conventional fashion norms. Founded by Jay Jajal, the brand has quickly garnered a reputation for its bold aesthetic and experimental approach to streetwear. Each collection from Jaywalking is a reflection of urban rebellion, characterized by oversized silhouettes, eclectic prints, and an avant-garde mix of fabrics.

The brand’s philosophy centers around breaking boundaries and making bold statements through fashion. Jaywalking’s pieces often feature deconstructed elements, asymmetrical designs, and striking graphics that set them apart in the crowded streetwear market. This fearless approach to design has resonated with Mumbai’s youth, who are always on the lookout for fresh and unconventional fashion that allows them to express their individuality.

Jaywalking also emphasizes sustainability and ethical production, ensuring that their creations are as responsible as they are stylish. By using eco-friendly materials and supporting local artisans, the brand not only contributes to the fashion ecosystem but also promotes a conscious lifestyle. Whether you’re looking to push the boundaries of your style or find unique, statement-making pieces, Jaywalking offers a distinctive take on streetwear that captures the vibrant and dynamic spirit of Mumbai.

3. Nought One

Nought One, a prominent player in Mumbai's fashion scene, stands out for its fusion of traditional tailoring with contemporary streetwear aesthetics. Founded by Abhishek Paatni, the brand has garnered attention for its innovative designs and meticulous attention to detail. Each collection from Nought One is a testament to Paatni's vision, featuring sharp cuts, unexpected silhouettes, and bold patterns that challenge the norms of conventional fashion.

What sets Nought One apart is its ability to seamlessly blend Indian heritage with global trends, creating pieces that are both culturally rich and fashion-forward. From intricately embroidered jackets to modern takes on traditional Indian attire, Nought One offers a diverse range of apparel that caters to a discerning clientele seeking sophistication with an edge. With a focus on craftsmanship and quality, Nought One continues to redefine the boundaries of streetwear, earning a loyal following among fashion enthusiasts in Mumbai and beyond.

4. Huemn

Huemn, a trailblazer in Mumbai's fashion landscape, redefines streetwear with its bold and artistic approach. Founded by Pranav Misra and Shyma Shetty, the brand infuses its collections with thought-provoking designs that push boundaries and challenge norms. Each piece from Huemn tells a story, often exploring social and cultural themes through its avant-garde aesthetic.

What sets Huemn apart is its fearless experimentation with materials, textures, and silhouettes, resulting in garments that are both visually striking and conceptually rich. From oversized hoodies adorned with intricate embroidery to tailored jackets featuring bold graphic prints, Huemn's creations blur the lines between fashion and art.

Beyond its innovative designs, Huemn is committed to sustainability and ethical fashion practices. The brand prioritizes transparency and environmental responsibility throughout its production process, ensuring that its impact on the planet is minimal. With its unique blend of creativity, craftsmanship, and conscientiousness, Huemn continues to captivate audiences and redefine the boundaries of streetwear not just in Mumbai but on a global scale.

5. Capsul

Capsul emerges as a premier destination in Mumbai's streetwear scene, curating exclusive collections from renowned global brands. Founded with a vision to bring the best of streetwear to Indian fashion enthusiasts, Capsul offers a diverse range of apparel and accessories that resonate with urban culture. From iconic brands like HUF and Stüssy to emerging labels pushing the boundaries of street style, Capsul's carefully curated selection caters to a discerning clientele seeking authenticity and quality.

What sets Capsul apart is its commitment to offering an unparalleled shopping experience, with a focus on exclusivity and authenticity. By collaborating with sought-after brands and staying ahead of emerging trends, Capsul has become the go-to destination for streetwear aficionados looking to elevate their wardrobe. With its finger on the pulse of global fashion, Capsul continues to shape and influence Mumbai's streetwear landscape, offering a curated selection of the finest street style essentials.

6. Kanika Goyal Label

Kanika Goyal Label (KGL) is a standout brand in Mumbai's fashion scene, celebrated for its fusion of high fashion with streetwear sensibilities. Founded by Kanika Goyal, the brand offers contemporary designs that effortlessly blend sophistication with urban edge. Each collection from KGL showcases modern silhouettes, innovative cuts, and unexpected details, reflecting Goyal's unique vision and artistic flair.

What sets Kanika Goyal Label apart is its ability to create pieces that are both trendsetting and timeless. From tailored blazers with unexpected accents to statement-making streetwear staples, KGL's designs appeal to fashion-forward individuals seeking garments that make a statement. The brand's emphasis on quality craftsmanship and attention to detail ensures that each piece is not only stylish but also impeccably constructed.

With its distinctive aesthetic and commitment to pushing the boundaries of fashion, Kanika Goyal Label has earned a dedicated following among Mumbai's style mavens. By bridging the gap between high fashion and streetwear, KGL continues to redefine the city's fashion landscape, offering a fresh perspective on contemporary dressing.

7. Exhale Label 

Exhale Label emerges as a rising star in Mumbai's fashion realm, known for its fusion of comfort, style, and sustainability. Founded with a vision to offer eco-conscious fashion solutions, Exhale Label's collections feature minimalist designs crafted from ethically sourced materials. Each garment reflects the brand's commitment to reducing environmental impact while maintaining a high level of quality and craftsmanship.

What sets Exhale Label apart is its focus on creating versatile pieces that seamlessly transition from day to night, from casual outings to more formal occasions. Whether it's a sleek tailored jacket, a flowy dress, or a cozy knit sweater, every item is designed with the modern urbanite in mind, prioritizing comfort without compromising on style.

By promoting mindful consumption and offering fashion-forward alternatives to conventional clothing, Exhale Label has garnered praise from eco-conscious consumers and fashion enthusiasts alike. With its emphasis on sustainability and chic, contemporary designs, Exhale Label is poised to make a significant impact on Mumbai's fashion landscape and beyond.

8. Valkyrie

Valkyre is a dynamic addition to Mumbai's streetwear scene, revered for its cutting-edge designs and urban aesthetic. Founded by visionary designers with a passion for pushing boundaries, Valkyre's collections embody a fusion of street culture and high fashion, creating pieces that resonate with the city's youth. What sets Valkyre apart is its fearless experimentation with bold colors, innovative cuts, and unconventional materials, resulting in garments that exude confidence and individuality. Each collection tells a story, drawing inspiration from Mumbai's vibrant streets and diverse subcultures, offering a fresh perspective on contemporary urban fashion.

With its commitment to authenticity and quality craftsmanship, Valkyre has quickly garnered a dedicated following among fashion-forward individuals seeking to make a statement with their style. By seamlessly blending streetwear with couture elements, Valkyre continues to redefine Mumbai's fashion landscape, pushing boundaries and inspiring creativity along the way.

9. Instinct First

Instinct First is the brainchild of Dhruvin and Vedant, two visionary creators united by a shared passion for enriching lives and embracing diverse experiences. Their mission? To create a brand that transcends mere fashion, offering a sanctuary where individuals can express themselves authentically. At the heart of Instinct First lies a deep appreciation for life's adventures, from spontaneous dance-offs to soul-stirring backpacking trips.

The ethos of Instinct First extends beyond clothing; it's a celebration of every style and every moment. Whether it's a spirited cricket match, a pulse-pounding football league, or an inspiring art exhibition, Instinct First encourages its community to embrace their instincts and live life to the fullest. With a commitment to inclusivity and a dedication to quality, Instinct First is more than just a brand—it's a lifestyle that encourages individuals to follow their instincts and create their own path.

10. Rising Among

Rising Among, a Mumbai-based brand, emerges as a beacon of self-expression, offering a platform where individuals can wear their minds and spark meaningful conversations. Founded amidst the challenges of the pandemic in 2020, the brand is the brainchild of Riya and Amruta, former college roommates from the prestigious Fashion Institute of Technology in New York. Drawing on their combined expertise in business and design, they have created a streetwear label that transcends borders, blending the vibrant street styles of New York and Mumbai.

At Rising Among, the emphasis is on authenticity and freedom of expression. The brand aims to create a space where individuals feel empowered to speak, live, and wear whatever resonates with them. By introducing authentic streetwear elements into the Indian fashion scene, Rising Among hopes to connect with the consciously aware generation, sparking conversations and inspiring change through style. With its unique aesthetic and commitment to individuality, Rising Among is poised to make a lasting impact on the fashion landscape, one statement piece at a time.

In conclusion, Mumbai's streetwear brands represent more than just fashion; they embody the city's vibrant energy, diversity, and creative spirit. Each brand showcased here brings its own unique perspective to the table, blending global influences with local flavor to create clothing that resonates with the urban youth. From established names to emerging talents, these brands are redefining streetwear, pushing boundaries, and inspiring a new generation of fashion enthusiasts in Mumbai and beyond.

As the fashion landscape continues to evolve, Mumbai's streetwear scene is set to remain at the forefront of innovation and creativity. With their fearless experimentation, commitment to quality, and dedication to authenticity, these brands are not just shaping trends—they're shaping culture. So whether you're a fashion aficionado or simply someone who loves to express themselves through clothing, keep an eye on Mumbai's streetwear brands—they're sure to leave a lasting impression.