Top 20 Indian Sustainable Fashion Startups You Need To Support In 2025

As one of the world’s largest garment manufacturers, employing over 45 million people, India has long been a hub for fashion businesses seeking skilled artisans. Each state in India boasts unique craft clusters, showcasing the country's rich artisanal heritage. However, cultural globalization has threatened these traditional crafts, often reducing intricate handiwork to mass-market digital prints, leaving artisans struggling to earn a fair living wage, a situation worsened by the pandemic.

Despite these challenges, India remains a powerhouse in sustainable fashion, being the world's largest producer of organic cotton and a leader in regenerative farming practices. Recognizing the need to preserve and revive traditional crafts, a new wave of designers is emerging. These visionaries are committed to slow fashion, empowering artisan clusters by incorporating handwoven textiles, ancient techniques, and hand embroideries into their collections. They are championing sustainability by using natural dyes, deadstock fabrics, plant-based fibers, and eco-friendly processes that conserve water and energy.

With climate change breaking temperature records and plastic pollution escalating, sustainability has become crucial. More consumers, especially Gen Z and millennials, are shifting towards cruelty-free, environmentally friendly products. The pandemic has accelerated this awareness, highlighting the importance of sustainable practices. In this blog, we introduce 15 remarkable Indian sustainable fashion brands you need to support in 2025. These brands are not only preserving India’s rich heritage but also paving the way for a greener future. Read on to discover how they are making a significant impact on the fashion industry and the environment.

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What does sustainable fashion mean?

Sustainable fashion refers to a movement and process of fostering change in fashion products and the fashion system towards greater ecological integrity and social justice. This involves more than just addressing fashion textiles or products; it encompasses dealing with interdependent social, cultural, ecological, and financial systems. Sustainable fashion aims to create a system that can be supported indefinitely in terms of human impact on the environment and social responsibility. Key principles include reducing waste through recycling and upcycling, using environmentally friendly materials and production processes, and ensuring fair wages and safe working conditions for workers.

In practice, sustainable fashion can take many forms, from brands creating timeless, high-quality pieces meant to last for years, to those using organic or recycled materials, to initiatives promoting clothing repair and reuse. Additionally, sustainable fashion seeks to challenge the fast fashion model, which often involves high consumption, rapid production, and disposable clothing. By promoting more thoughtful and responsible production and consumption practices, sustainable fashion advocates aim to reduce the industry’s carbon footprint, minimize waste, and protect natural resources, all while ensuring that the rights and well-being of workers are upheld.

What does the sustainable fashion landscape look like in India?

The sustainable fashion landscape in India is rapidly evolving, driven by a blend of traditional craftsmanship and innovative eco-friendly practices. India, known for its rich textile heritage, is home to numerous artisan clusters that specialize in intricate handlooms, natural dyes, and traditional embroidery techniques. This deep-rooted cultural artistry is now being harnessed by a new wave of designers and brands committed to sustainable and ethical fashion. These brands are focusing on slow fashion principles, which emphasize quality over quantity, ethical labor practices, and the use of sustainable materials such as organic cotton, bamboo fibers, and recycled fabrics. By reviving and modernizing age-old crafts, these designers are not only preserving India’s cultural heritage but also providing fair wages and better working conditions for artisans.

Moreover, India's position as the largest producer of organic cotton highlights its significant potential in the sustainable fashion industry. Brands are increasingly adopting regenerative farming practices and utilizing eco-friendly production methods that reduce water consumption and minimize chemical use. The Indian government and various non-governmental organizations are also playing a crucial role by supporting sustainable practices through policies and initiatives aimed at reducing the environmental impact of the textile industry. As a result, sustainable fashion in India is gaining traction both locally and internationally, with consumers becoming more conscious of the ethical and environmental implications of their clothing choices. This growing awareness is driving demand for eco-friendly fashion, making sustainability a central theme in India’s fashion narrative.

20 Indian Sustainable Fashion Startups You Need To Buy From In 2025

In recent years, India has emerged as a beacon of sustainable fashion, blending its rich heritage of craftsmanship with modern eco-friendly practices. As the global fashion industry grapples with environmental and ethical challenges, a new wave of Indian startups is leading the charge towards a more sustainable future. These innovative brands are not only preserving traditional techniques but also prioritizing fair labor practices and eco-conscious materials, offering consumers stylish alternatives that are kind to both people and the planet.

From organic cotton and natural dyes to recycled fabrics and zero-waste designs, these 20 Indian sustainable fashion startups are redefining the fashion landscape in 2025. They are committed to creating high-quality, timeless pieces that reduce environmental impact and support local artisans. By choosing to support these brands, you’re not just making a fashion statement—you’re contributing to a movement that values sustainability, ethics, and heritage. Dive into our list of must-have sustainable fashion startups and discover how you can make a difference with your wardrobe choices this year.

1. The Loom Art

Founded in 2017 by Aarushi Kilawat, The Loom Art is a Jaipur-based startup that seamlessly blends art, handloom, and sustainability in its clothing lines. The brand is dedicated to reviving traditional and endangered craft techniques, ensuring that the garments not only tell a story but are also built to last a lifetime. By focusing on sustainable practices, The Loom Art aims to make eco-conscious living an integral part of everyday life.

The core philosophy of The Loom Art is to create a supportive platform for weavers and artisans, helping to sustain their livelihoods and preserve their cultural heritage. Each piece of clothing is a testament to the skilled craftsmanship of these artisans, combining age-old techniques with contemporary aesthetics. The Loom Art's collections are characterized by intricate hand embroideries, natural dyes, and organic fabrics, all of which contribute to the brand's mission of promoting slow fashion and reducing the environmental footprint of the fashion industry. Through its innovative approach, The Loom Art is not just creating beautiful clothing but also fostering a deeper appreciation for traditional crafts and sustainable fashion practices.

2. I Was a Sari

I Was a Sari is a trailblazing Indian brand that seamlessly merges traditional styles with contemporary fashion. The brand breathes new life into used saris and deadstock fabrics, transforming them into vibrant and unique products that capture the essence of modernity while honoring their rich heritage. By upcycling these materials, I Was a Sari not only reduces waste but also creates high-quality, stylish items that appeal to a global audience.

Founded with a strong commitment to sustainability, I Was a Sari emphasizes the importance of eco-friendly fashion practices. Each piece is meticulously crafted, reflecting the brand's dedication to preserving the beauty and intricacy of traditional Indian textiles. Beyond its environmental impact, I Was a Sari also empowers local artisans by providing them with sustainable employment opportunities. The brand's innovative approach has garnered international acclaim, making its products sought after worldwide. Through its unique blend of tradition and innovation, I Was a Sari is redefining the fashion landscape and promoting a more sustainable future.

3. No Nasties

True to its name, No Nasties is a fair trade, organic, and vegan clothing brand dedicated to creating planet-positive apparel that offsets the carbon footprint of every item they produce. They achieve this ambitious goal by investing in offset projects such as solar power, wind energy, forest protection, and reforestation. By supporting these initiatives, No Nasties actively contributes to environmental sustainability while producing high-quality clothing.

To ensure transparency and accuracy in measuring their environmental impact, No Nasties collaborates with Green Story, a third-party life-cycle analysis platform. This partnership allows them to accurately calculate the carbon footprint of their products by considering factors like supply chain processes, material composition, and fabric consumption.

Shoppers can expect to find a wide range of everyday essentials for men and women, crafted from breezy organic cotton and dyed using herbal and all-natural dyes. No Nasties offers comfortable, stylish clothing that not only looks good but also supports a sustainable and eco-friendly lifestyle.

4. Aslee

Established in 2017 by Zoya Wahi and Nitij Singh, Aslee is a sustainable fashion startup based in Jaipur. Their mission is to create ecologically responsible, durable, and stylish products that resonate with conscientious consumers. Specializing in apparel, Aslee offers a diverse range of clothing crafted from sustainable and ethically sourced materials such as bamboo, nettle, and hemp.

Beyond merely producing garments, Aslee seeks to foster awareness about the importance of transitioning to ethically sourced sustainable clothing. By championing eco-friendly materials and ethical sourcing practices, the brand aims to inspire positive change in the fashion industry. Through their innovative designs and commitment to sustainability, Aslee endeavors to redefine the standards of contemporary fashion while advocating for a more environmentally conscious approach to clothing production.

5. SUI

SUI is an Indian fashion brand dedicated to crafting exquisite womenswear, catering to sizes ranging from 2XS to 2XL. Each product is meticulously created within its workshop located in Delhi, reflecting the brand's commitment to quality craftsmanship and attention to detail. 

With a focus on inclusivity and diversity, SUI ensures that every woman, regardless of size, can find clothing that not only fits impeccably but also exudes style and elegance. Through its dedication to ethical production practices and hands-on manufacturing, SUI sets itself apart as a beacon of sustainable and responsible fashion in the Indian market.

6. The Summer House

If you're in search of versatile clothing that seamlessly transitions from professional settings to casual outings during the warmer months, The Summer House offers a curated collection of essential pieces. Committed to a compelling mission, the brand strives to blend traditional Indian craftsmanship with contemporary fashion sensibilities. 

Collaborating closely with rural artisans, The Summer House endeavors to revitalize and sustain vulnerable craft communities, steering them away from exploitative methods towards more ethical practices. Through its impactful journey, the brand has established partnerships with 17 craft clusters spread across India, facilitating the creation of unique textiles and handmade garments crafted from organic fabrics.

7. Beej

Launched in 2020 under the helm of Arundhati Kumar, BEEJ, a Mumbai-based sustainable fashion accessories brand, specializes in crafting eco-conscious and sustainable bags. The brand's commitment to environmental responsibility is evident in its meticulous sourcing of materials, which include pinatex, recycled trimmings, and fastenings, as well as upcycled cork. Each component is ethically sourced to ensure minimal impact on the environment. Operating on a multi-channel revenue model, BEEJ distributes its products through ecommerce partners and online stores, thereby extending its reach to a wider audience.

BEEJ's dedication to sustainability extends beyond its product offerings, as it actively engages in initiatives aimed at promoting eco-friendly practices and raising awareness about environmental conservation. Through collaborations with local communities and artisans, the brand not only supports ethical production methods but also contributes to the empowerment of marginalized groups. By fostering a culture of conscious consumption, BEEJ strives to inspire individuals to make mindful choices that prioritize both style and sustainability.

8. SeamsFriendly

SeamsFriendly is dedicated to crafting impeccably tailored garments suitable for every body type. Prioritizing both functionality and style, the brand utilizes sustainable materials such as organic cotton and linen in its designs. What sets SeamsFriendly apart is its commitment to customization, allowing shoppers to personalize their garments by choosing from a range of options including neck style, sleeve length, fabric, and more.

With customizable product sizing ranging from petite to tall heights, SeamsFriendly ensures a perfect fit for every individual, with bust sizes from 26" to 70" and waist sizes from 19" to 63". Additionally, the brand offers a kids range with sizes ranging from 18" to 28" in the bust and 19" to 26" in the waist, catering to the diverse needs of its customers. 

9. Okhai

At the core of Okhai's ethos lies a commitment to women's empowerment, evident in every aspect of its operations. This brand specializes in artisanal clothing and lifestyle goods meticulously crafted by rural women artisans across India.

Okhai's overarching mission is to uplift these artisans from marginalized backgrounds, providing them with fair wages and dignified employment opportunities. Through its vibrant and intricately detailed clothing, Okhai strives to not only promote economic independence but also celebrate the rich cultural heritage of India's rural communities.

10. Bunko Junko

Established in 2017 by Bhavini N Parikh, Mumbai-based Bunko Junko is a sustainable fashion venture dedicated to repurposing textile waste into stylish everyday essentials. Their product range includes upcycled garments like kurtas, jackets, and dresses, along with home furnishings such as bedspreads, rugs, and wall hangings. Additionally, they offer accessories like clutches, bangles, laptop bags, and earrings, all crafted from pre-used materials.

Bunko Junko's mission revolves around women's empowerment and reshaping the fashion industry's approach to sustainability. They aspire to make textile upcycling a universally embraced practice while simultaneously contributing to socio-economic development. With a vision to become a leading name in upcycled clothing on an industrial scale, Bunko Junko aims to be renowned for its environmental consciousness and commitment to social progress.

11. IRO IRO

IRO IRO is a pioneering circular design collective headquartered in Jaipur, India. With a focus on sustainability, they utilize low-waste design techniques and prioritize the use of lower-impact materials in their production processes. Additionally, the brand is committed to preserving and promoting traditional crafts indigenous to India, thereby supporting local artisans and preserving cultural heritage.

By implementing innovative design principles and embracing eco-friendly materials, IRO IRO aims to minimize waste generation and reduce their environmental footprint. Their dedication to traditional craftsmanship not only fosters cultural preservation but also empowers local communities by providing them with sustainable livelihood opportunities. Through their holistic approach to sustainable fashion, IRO IRO sets a precedent for ethical and environmentally conscious practices within the industry.

12. The Terra Tribe

The Terra Tribe is a dedicated advocate of slow fashion, prioritizing quality over quantity through limited production runs. Their collection features an array of meticulously crafted womenswear styles, each made from locally sourced Tencel and adorned with recycled metal trims.

True to its name, inspired by the Latin word for earth, The Terra Tribe embraces a natural color palette derived from organic dyes. Utilizing Indian madder vines, natural indigo, iron vinegar, and leaves, their clothing embodies earthy tones that reflect their commitment to sustainability and eco-conscious practices. With a focus on both style and environmental responsibility, The Terra Tribe offers timeless pieces that resonate with those seeking ethically crafted fashion.

13. Ōshadi

Derived from Sanskrit, Ōshadi, pronounced as aw-sha-dhi, embodies the essence of nature and healing plants. This Indian brand prioritizes local practices, from sourcing to sewing, dyeing, and production, aiming to establish a sustainable fashion model that prioritizes both people and the planet.

With a commitment to inclusivity, Ōshadi offers clothing in sizes ranging from XS to XXL, ensuring that their sustainable fashion pieces are accessible to a diverse range of individuals. By embracing local craftsmanship and eco-conscious production methods, Ōshadi sets a new standard for the fashion industry in the region, promoting ethical practices and environmental stewardship.

14. Grassroot by Anita Dongre

Anita Dongre's Grassroot label showcases a stunning collection of sustainable clothing, ethically crafted to celebrate India's rich heritage and empower local artisans, particularly women from rural communities. Traditional techniques and intricate craftsmanship breathe life into each garment, reflecting the timeless beauty of ancient Indian crafts.

From elegant sarees to versatile kurta sets and chic dresses, Grassroot's clothing embodies the vibrant spirit of India with its vivid colors and detailed embellishments. Hand-embroidered threadwork and traditional dyeing methods add a touch of authenticity to every piece, offering a nostalgic journey through India's diverse cultural landscape.

What's more, Grassroot's kurta sets offer versatility, allowing them to be styled as separates for a contemporary twist. Pair a side-slitted kurta with denim shorts for a bohemian-inspired, vacation-ready ensemble, and complete the look with statement bangles for added flair.

15. World of Crow

Hailing from India, World of Crow is dedicated to crafting sustainable menswear and womenswear using eco-conscious fabrics, with a particular emphasis on handwoven materials. According to founder Shaila Khubchandani, the brand embodies a harmonious blend of comfort, style, and fashion, prioritizing the wearer's ease while celebrating the intricate artistry of craftsmanship.

Each garment from World of Crow is meticulously handmade, reflecting a commitment to sustainability and ethical production practices. By utilizing sustainable fabrics and supporting traditional handwoven techniques, the brand seeks to minimize its environmental footprint while preserving cultural heritage. With an ethos centered around authenticity and raw beauty, World of Crow offers a unique fashion experience that resonates with conscious consumers seeking both style and substance.

16. Doodlage

Doodlage is on a mission to redefine fashion by transforming waste into wearable art. With a focus on sustainability, the brand repurposes deadstock fabric to craft unique and timeless pieces that challenge conventional notions of patchwork.

Their designs exude youthfulness and innovation, seamlessly blending patterns in a way that feels both contemporary and eclectic. Far removed from traditional patchwork, Doodlage's silhouettes offer a fresh perspective, breathing new life into recycled materials and setting a precedent for eco-conscious fashion. Each garment tells a story of creativity and resourcefulness, inviting wearers to embrace individuality while making a positive impact on the planet.

17. Maati

Hailing from the picturesque city of Udaipur, Rajasthan, Maati By Neha Kabra specializes in creating effortlessly stylish everyday essentials with a touch of minimalist charm. Collaborating closely with local communities, the brand focuses on crafting handloom fabrics that boast a low environmental footprint, requiring minimal water and energy during production.

These eco-friendly fabrics are meticulously dyed using natural extracts from turmeric, indigo plants, and various flowers, adding a vibrant and organic touch to each garment. Embracing sustainable practices, Maati prioritizes the well-being of local artisans in Rajasthan by providing fair wages and fostering supportive working conditions, thus ensuring a sustainable livelihood for these skilled craftsmen.

18. 11.11 / Eleven Eleven

Catering to the discerning tastes of minimalists, 11.11 clothing epitomizes the essence of slow fashion with its timeless designs and commitment to sustainability. Their collection features a diverse array of thoughtfully crafted pieces, each crafted with a focus on durability and adaptability.

Collaborating with artisans from various regions of the country, 11.11 clothing celebrates traditional craftsmanship by incorporating heritage techniques such as hand spinning, handloom weaving, tie-dye, hand painting, and quilting into their garments. Utilizing indigenous cotton and natural dyes, the brand ensures that every piece is not only eco-friendly but also showcases the rich cultural heritage of India. Through this holistic approach, 11.11 clothing strives to create fashion that transcends trends and fosters a deeper connection between the wearer, the artisan, and the environment.

19. Nicobar

Nicobar stands out as a conscientious brand dedicated to crafting enduring apparel using sustainable materials like organic cotton, tencel, recycled wool, and cupro modal. Partnering with small communities nationwide, they ensure the authenticity of their Merino wool scarves, while also maintaining fair trade practices by collaborating with ethical factory partners for clothing production.

Driven by a commitment to environmental responsibility, Nicobar has made significant strides in reducing plastic usage by 85% in their packaging since its inception. Continuously striving for improvement, the brand remains vigilant in seeking innovative solutions to enhance its operations and minimize its ecological footprint.

Among their collection, Nicobar offers an array of stylish wrap dresses that effortlessly embody timeless elegance, perfect for any occasion. With their dedication to sustainability and quality craftsmanship, Nicobar sets a commendable standard for mindful fashion choices.

20. B Label

B Label represents the innovative spirit of the Bombay Hemp Company, aiming to revolutionize perceptions of hemp in India. With a focus on sustainability, the brand endeavors to enlighten its clientele about the myriad environmental advantages of hemp fiber through its minimalist clothing line, a mission that resonates deeply with eco-conscious consumers.

Renowned for its exceptional qualities, hemp fabric surpasses traditional cotton in softness and durability, while boasting remarkable UV resistance. Additionally, hemp cultivation enriches the soil and plays a pivotal role in carbon sequestration, offering a promising solution to mitigate climate change. By championing hemp as a sustainable alternative, B Label underscores the importance of embracing eco-friendly practices in the fashion industry.

Why should you buy from sustainable fashion startups?

Supporting sustainable fashion startups is essential for several reasons. Firstly, by purchasing from these startups, you are actively contributing to the reduction of environmental impact caused by the fashion industry. Sustainable fashion brands often prioritize eco-friendly materials, ethical production practices, and transparent supply chains, which help minimize pollution, conserve natural resources, and combat climate change. By choosing to buy from these brands, consumers can align their purchasing habits with their values and promote a more sustainable future for the planet.

Additionally, supporting sustainable fashion startups empowers small businesses and artisans, especially those in marginalized communities. These startups often work closely with local artisans and craftsmen, providing them with fair wages, safe working conditions, and opportunities for economic empowerment. By investing in these brands, consumers can help uplift communities, preserve traditional craftsmanship, and promote social justice within the fashion industry. Overall, buying from sustainable fashion startups not only benefits the environment but also fosters positive social impact, making it a meaningful choice for conscientious consumers.