Leading Women's Athleisure Brands Shaping the Scene in India for 2024

Welcome to the dynamic intersection of fashion and fitness! As we step into the year 2024, the world of women's athleisure in India is evolving, promising an exciting fusion of comfort, style, and performance. The athleisure trend, which seamlessly blends athletic wear with casual wear, has taken the fashion scene by storm, reflecting the modern woman's desire for versatile and chic apparel that effortlessly transitions from the gym to the street.

In the vibrant landscape of Indian athleisure, 2024 brings forth a lineup of top-notch brands that are redefining activewear standards. These brands not only prioritize functionality and high-performance fabrics but also embody a keen sense of fashion, ensuring that women can confidently express their individuality while leading an active lifestyle. From cutting-edge designs to sustainable practices, these brands are at the forefront of shaping the athleisure revolution in the country.

Whether you're a fitness enthusiast, a busy professional, or someone who simply appreciates the fusion of style and functionality, join us on this exploration of the top women's athleisure brands in India for 2024. Get ready to discover the perfect blend of fashion-forward aesthetics and athletic prowess, as we delve into the collections that are set to dominate the activewear scene this year.

What is Athleisure?

Athleisure is a dynamic and evolving fashion trend that seamlessly blends athletic wear with casual, everyday attire, creating a versatile and comfortable style that transcends traditional boundaries. The term "athleisure" is a fusion of "athletic" and "leisure," capturing the essence of clothing that is designed to meet the demands of both active pursuits and relaxed, daily activities. Born out of the changing lifestyles of the modern era, athleisure has become a global phenomenon, reflecting a cultural shift towards prioritizing health, wellness, and a more flexible approach to dressing.

In terms of design, athleisure pieces often feature performance-oriented fabrics like moisture-wicking materials, stretchy spandex, and breathable meshes, ensuring optimal comfort during physical activities. What sets athleisure apart is its ability to seamlessly transition from the gym or yoga studio to casual outings without compromising on style. The trend has democratized fashion, breaking down the barriers between sportswear and streetwear, and has been embraced by fashion designers, celebrities, and consumers alike. In essence, athleisure encapsulates the spirit of a contemporary, active lifestyle, where fashion meets function, and comfort coexists with style.

Athleisure Trends for Women in 2024

As we step into 2024, the athleisure landscape for women continues to evolve, offering a glimpse into the future of fashion that seamlessly blends comfort and style. Sustainability takes center stage as eco-friendly materials and ethical practices become integral to athleisure designs. Expect to see an influx of activewear crafted from recycled fabrics, emphasizing the industry's commitment to environmental consciousness. Brands are embracing innovative technologies and sustainable production methods, ensuring that women can embrace a fashionable, active lifestyle with a minimal ecological footprint.

Silhouette experimentation emerges as a key trend in 2024, challenging traditional norms and offering women a diverse range of shapes and cuts in athleisure wear. From oversized hoodies with avant-garde designs to form-fitting leggings featuring unique cutouts and patterns, the emphasis is on empowering women to express their individuality through athletic-inspired fashion. This departure from the conventional creates a refreshing dynamism within the athleisure space, encouraging women to embrace bold, fashion-forward choices that complement their personal style while providing functionality for various activities.

In the realm of color and patterns, 2024 brings a delightful fusion of vibrancy and sophistication to women's athleisure. Expect to see a surge in playful pastels, energetic neons, and bold, geometric prints adorning leggings, sports bras, and outerwear. The traditional black and gray palette is transcended by lively hues, reflecting a celebration of joy and movement. The incorporation of visually striking patterns not only adds an element of excitement but also underscores the versatility of athleisure, making it suitable for both active pursuits and casual settings. The fusion of style and performance continues to be the driving force behind athleisure trends for women in 2024, inviting them to embrace a fashion-forward, health-conscious lifestyle.

Leading Women’s Athleisure brands for 2024

In the dynamic world of fashion and fitness, the year 2024 is poised to be a remarkable chapter for women's athleisure, with a lineup of leading brands set to redefine trends and elevate the activewear landscape. As we embark on this journey into the future, the intersection of style, comfort, and functionality takes center stage. From yoga studios to city streets, these athleisure brands are not merely crafting clothing; they are curating experiences that resonate with the modern woman's desire for both performance and fashion.

These trailblazing brands are characterized by their commitment to pushing boundaries, introducing innovative designs, and embracing inclusivity. In an era where the lines between athletic wear and everyday fashion continue to blur, these athleisure pioneers are at the forefront, offering a seamless fusion of form and function. Whether it's a high-intensity workout or a casual day out, the curated selections from these brands are poised to empower women to move with confidence, embodying a lifestyle that seamlessly transitions from fitness to leisure. Get ready to explore the leading women's athleisure brands that will undoubtedly shape the style narrative in 2024.

Discover the leading athleisure brands anticipated to make waves in 2024. Stay on trend and embrace both comfort and style with these exciting names in the athleisure scene.

1. Silvertraq

SilverTraq, a leading women's athleisure brand in 2024, is making waves with its commitment to marrying fashion and functionality. With a focus on sustainable practices, SilverTraq stands out by using cutting-edge eco-friendly materials in their designs, aligning with the growing demand for ethical fashion. The brand seamlessly blends innovation and style, offering a range of activewear that not only supports an active lifestyle but also champions environmentally conscious choices.

SilverTraq's collections boast thoughtfully curated designs, ensuring that women not only feel empowered during their workouts but also look effortlessly chic post-gym. From sleek leggings adorned with subtle metallic accents to breathable tops with strategic mesh detailing, SilverTraq embodies the essence of modern athleisure. This brand is at the forefront of the industry, setting a new standard for women's activewear by prioritizing sustainability without compromising on the fashion-forward aesthetics that today's consumers crave.

2. Ochre Athletica

Launched in October of the previous year, Ochre Athletica, co-founded by athletes Radhika Shanker and Aditi Kakkar, stemmed from their frustration in finding activewear that met the demands of their intensive training. Dissatisfied with existing options, Kakkar, a national-level weightlifter and CrossFit athlete, and Shanker, a professional footballer, identified common issues such as premature wear, non-squat-proof fabrics, and a lack of eco-conscious materials in popular brands. Addressing these concerns, Ochre Athletica prioritizes standardized sizing for the Indian market and places a strong emphasis on comfort, ensuring their designs feature soft, comfortable fabrics ideal for post-workout wear.

Driven by their personal experiences, the founders aim to revolutionize the activewear industry by offering durable, squat-proof, and stylish alternatives that cater specifically to the needs of high-impact training, creating a brand that resonates with the active lifestyle of women like themselves.

3. Bliss Club

Founded in 2020, BlissClub, a Bengaluru-based company, has rapidly garnered attention in the Indian market for its innovative "Ultimate" series of tights. This collection stands out for being both size-inclusive and addressing a common frustration among women – the lack of functional pockets in their activewear. BlissClub has successfully challenged the industry norm of fake or absent pockets in women's clothing, a long-standing complaint among consumers and industry experts alike.

Understanding the genuine value of pockets in women's daily lives, BlissClub's "Ultimate" series boasts not just one but four pockets, providing a practical and stylish solution. This thoughtful design has resonated well with influencers and women across the board, filling a significant gap in the activewear market. The company's commitment to both size inclusivity and functional fashion has propelled BlissClub into the limelight, making it a favored choice among those seeking both comfort and convenience in their athletic apparel.

4. Cava Athleisure

CAVA stands as an illustrious athleisure brand, embodying a fusion of functionality and fashion in every stitch. As an athlete's sanctuary and a fashionista's haven, CAVA redefines activewear with an unwavering commitment to excellence. Their in-house production facility, nestled at the heart of their operations, becomes the birthplace of meticulously crafted athleisure pieces that seamlessly blend superior materials, cutting-edge designs, and a touch of global flair.

At CAVA, the journey from concept to creation is a meticulous process, with AutoCAD tools and pattern-making expertise ensuring a harmonious marriage of style and substance. Beyond the allure of trendsetting designs, CAVA's ethos extends to ethical practices, fair employee relations, and a stringent testing regimen in their in-house lab. Every garment that graces their collection is a testament to their dedication to quality and the fusion of fashion with a conscious mindset.

As an athleisure aficionado, CAVA isn't just a brand—it's an embodiment of an active lifestyle, a commitment to excellence, and a celebration of fashion that moves with you. With sustainable practices and a keen eye on industry trends, CAVA stands as a beacon of innovation and style in the ever-evolving landscape of athleisure.

5. Good Indian

Good Indian, a versatile unisex athleisure and essential wear brand, emerges as a beacon of sustainability in the fashion landscape. Setting itself apart, the entire collection is meticulously crafted using recycled polyester and sustainable cotton, ensuring that each garment is not only fashionable but also environmentally conscious. This commitment results in athleisure that is lightweight, breathable, and exceptionally comfortable—a testament to the brand's dedication to a harmonious blend of style and eco-friendliness.

Catering to fitness enthusiasts across various disciplines, Good Indian's performance wear is a thoughtful fusion of functionality and fashion. Whether one is into calisthenics, cross-fit, martial arts, or cardio, the collection offers an array of options, including joggers, hoodies, tees, tank tops, sports bras, tights, gym shorts, and leggings. The brand's collaboration with the online garden store Ugaoo adds a unique touch to each purchase, as customers receive a pouch of spinach seeds with their delivery—a symbolic gesture underlining Good Indian's earnest commitment to promoting a green lifestyle.

6. Aastey

Established in 2020 by Jeevika Tyagi and Kanupriya Mundhra, Aastey positions itself as a trailblazer in the realm of sustainable athleisure wear for women in India. Central to its ethos are the values of inclusivity, sustainability, mindfulness, and a commitment to reducing the carbon footprint associated with fashion. Aastey has distinguished itself through an innovative approach to sustainability, notably with the introduction of its proprietary fabric, "aasteyflex." Crafted as a recycled polyester blend, this fabric reflects the brand's vision to repurpose plastic and divert it from environmentally harmful landfills.

Aastey's active wear collection encompasses a diverse array of wardrobe staples, including leggings, wide-leg pants, joggers, crop tops, sports bras, and tank tops. The brand takes pride in being size-inclusive, offering options ranging from XS to 4XL, ensuring that women of all body types can indulge in sustainable and fashionable athleisure. Aastey's dedication to both style and environmental consciousness positions it as a noteworthy player in the landscape of sustainable fashion, empowering women to make eco-friendly choices without compromising on quality and style.

7. Nike

Nike stands as a trailblazing force in the world of women's athleisure, seamlessly marrying fashion-forward designs with cutting-edge performance technology. Catering to the diverse needs of active women, Nike's athleisure collection encompasses an array of stylish and functional pieces, from sleek leggings and sports bras to comfortable hoodies and sneakers. The brand's emphasis on innovation is evident in its incorporation of advanced technologies, ensuring that each garment provides optimal comfort and performance, whether worn during workouts or as part of a casual ensemble. Nike's commitment to inclusivity is reflected in its size range, catering to various body types and promoting a sense of empowerment through sportswear.

Beyond mere fashion, Nike actively champions women in sports through impactful campaigns and sponsorships, reinforcing its dedication to fostering a community of strong, active women. By seamlessly blending style, technology, and inclusivity, Nike not only delivers athleisure that meets the highest standards of performance but also contributes to a culture that celebrates the strength and individuality of women in the realm of fitness and beyond.

8. Proyog

Proyog stands out as a go-to brand for modern yogis seeking the perfect fusion of comfort and style. Embracing Indian aesthetics, the brand's collections showcase innovative statement pieces that redefine yogawear. From dhoti-shorts to wrap tops and infinity scarves with built-in pockets, Proyog crafts each piece with meticulous attention to detail, offering yogis a unique blend of traditional Indian styles and contemporary comfort.

Central to Proyog's commitment to an elevated yogic experience is the use of 'HYPERBREATH™' fabric. This organic, super-soft, and moisture-wicking material not only enhances the overall comfort of the yogi but also aligns with a mindful, sustainable lifestyle. Perfect for those embracing a homebody lifestyle or those deeply immersed in their yoga practice, Proyog's collections reflect a dedication to providing the ultimate fit and feel for individuals navigating the balance between modernity and tradition in their yoga journey.

9. Spirit Animal

The inception of Spirit Animal stems from a genuine and relatable struggle experienced by co-founder Kriteesha. Faced with the challenge of finding activewear in her size, she recognized a broader issue within the clothing industry — the pervasive bias that seemed to limit the accessibility of quality workout attire based on body size. This wasn't merely a matter of typical wardrobe frustrations but a deeper-seated concern that suggested one had to conform to a specific size to deserve a fulfilling workout experience.

Motivated by her personal journey and a commitment to inclusivity, Kriteesha joined forces with her friend Danish to address this disparity. Their shared vision went beyond the conventional narratives of fitness, aiming to redefine it as a diverse, holistic, and inclusive journey. Spirit Animal was conceived as a brand not solely focused on weight loss or conforming to a particular body image but as a platform making both clothing and fitness accessible to all, irrespective of body size. In essence, Spirit Animal emerged as a testament to the belief that everyone deserves the empowerment that comes with a positive and inclusive fitness experience.

10. Seeq

SEEQ, an acronym for "Seek Equilibrium," encapsulates a philosophy of perpetual and evolving improvement—a journey underscored by an unwavering commitment to the power of the mind and belief in oneself. This brand ethos resonates with the idea that true transformation is a result of the harmony between mental resilience and physical effort.

SEEQ specializes in crafting premium activewear, leveraging cutting-edge technology to curate a range that seamlessly transitions from intense lunging to leisurely lounging. The collection encompasses meticulously designed jackets, tops, and leggings, each thoughtfully created to cater to both aesthetic preferences and the rigorous demands of athletic pursuits. SEEQ embodies a lifestyle that is not only committed to excellence in performance but also places a strong emphasis on visual appeal.

11. Zelocity by Zivame

Zelocity by Zivame stands as a dynamic force in the realm of women's activewear, recognized for its dedication to combining comfort and style seamlessly. With a diverse array of products catering to various fitness activities, Zelocity excels in providing women with reliable sports bras designed for optimal support, leggings and bottoms crafted for flexibility and ease of movement, and stylish tops tailored to enhance both comfort and performance. The brand's commitment to utilizing moisture-wicking fabrics ensures that women can engage in workouts with confidence, staying dry and comfortable throughout their fitness journey.

Beyond functionality, Zelocity by Zivame embraces the athleisure trend, offering versatile activewear that effortlessly transitions from the gym to casual outings. Through thoughtful design and a focus on women's diverse needs, Zelocity continues to empower and inspire women to lead active, confident, and stylish lifestyles.

12. Creez

Creez emerges as a distinctive athletic apparel brand, offering high-quality performance wear tailored for individuals embracing healthy lifestyles while prioritizing comfort and fashion. Positioned at the intersection of functionality and style, Creez introduces a revolutionary concept – athleisure. This innovative approach transcends traditional athletic wear, seamlessly blending gym-appropriate attire with versatile, off-the-gym fashion.

At the core of Creez's identity is a commitment to refined creativity and innovation in the realm of fashion. The brand stands as a trailblazer, introducing advanced gym wear that goes beyond mere functionality. By infusing style and high fashion into athletic apparel, Creez pioneers a trendsetting movement in the industry. This unique fusion of performance and aesthetics defines Creez, making it a go-to choice for individuals who seek both functionality during workouts and a fashionable edge in their day-to-day lives.

Top Athleisure Marketplaces in India

1. Myntra

Myntra, a leading e-commerce platform in India, has emerged as a prominent marketplace for athleisure, offering a diverse and extensive range of activewear and athleisure products. The platform provides a curated selection of brands, encompassing various styles and price points to cater to the growing demand for fashionable and functional athletic wear.

Myntra's athleisure category features a wide array of products, including activewear, sports bras, leggings, sneakers, and accessories. The platform collaborates with both Indian and international athleisure brands, bringing together a collection that combines comfort, style, and performance.

With user-friendly navigation, detailed product descriptions, and customer reviews, Myntra facilitates a seamless shopping experience for those seeking trendy and versatile athleisure options. Regular promotions, discounts, and exclusive launches further contribute to Myntra's status as a go-to marketplace for individuals looking to stay active in style.

2. Ajio

Ajio, an Indian e-commerce platform, has carved a niche for itself in the realm of athleisure, establishing as a noteworthy marketplace that caters specifically to the diverse needs of fitness enthusiasts and fashion-forward individuals. Ajio's athleisure section offers a carefully curated collection of activewear, blending style and functionality seamlessly.

With a focus on trendy designs and performance-oriented features, Ajio's athleisure range includes a variety of products such as sports bras, leggings, joggers, t-shirts, and more. The platform collaborates with a mix of national and international athleisure brands, providing customers with a wide spectrum of choices to suit different preferences and budgets.

Ajio's user-friendly interface, detailed product descriptions, and periodic sales make it a convenient and engaging marketplace for those seeking the latest trends in athleisure. Whether for workouts or casual wear, Ajio positions itself as a go-to destination for individuals looking to embrace an active and stylish lifestyle.

3. GoFynd

GoFynd is an Indian e-commerce platform that offers a diverse range of fashion and lifestyle products, including athleisure. GoFynd serves as a marketplace where users can discover and purchase athleisure items from various brands.

The athleisure category on GoFynd typically includes a variety of activewear, sports shoes, and accessories for both men and women. The platform collaborates with a mix of popular national and international athleisure brands, providing users with options that blend comfort and style.

With features like easy navigation, filters for specific preferences, and periodic discounts, GoFynd aims to create a convenient and enjoyable shopping experience for those seeking trendy and functional athleisure products.

How to buy Athleisure from GoFynd?

Access Gofynd: Visit the Gofynd website by typing "www.gofynd.com" into your web browser, or download the Gofynd app from your device's app store.

Browse Categories: Once you're on the Gofynd platform, explore the different categories to find the streetwear items you're interested in. Gofynd offers a range of options for men, women, and more.

Add to Cart: When you find an item you want to purchase, click on it to view more details. Select your preferred size and quantity, and then click the "Add to Cart" button. Your chosen items will be added to your shopping cart.

Review Cart: After adding items to your cart, you can review your selections by clicking on the shopping cart icon, often located in the top right corner of the website or app.

Proceed to Checkout: Once you're satisfied with your selections, click "Proceed to Checkout" or a similar option in your cart.

Login or Register: You may be prompted to log in to your Gofynd account or create one if you still need to do so. This step is essential for payment and order tracking.

Enter Shipping Details: Provide your shipping address and any other required information. Double-check the accuracy of your details.

Choose Payment Method: Select your preferred payment method, such as credit card, debit card, UPI, or other available options.

Place Order: Review your order summary, including the items, quantities, and total price. Once everything looks good, confirm your purchase by clicking "Place Order."

Confirmation: You will receive an order confirmation with details of your purchase, including an order number and estimated delivery date.

That's it! You've successfully bought athleisure from Gofynd. Now, you can sit back and await the arrival of your stylish new additions to your wardrobe.