Top 10 Streetwear Brands from Vietnam (Updated list of 2024)

Vietnam's streetwear scene has been rapidly evolving, earning recognition both locally and internationally for its unique blend of traditional influences and modern urban aesthetics. In 2024, the country’s top streetwear brands are setting trends with innovative designs that resonate with the youth while staying true to Vietnamese culture. These brands are not just about fashion; they represent a lifestyle, merging art, music, and street culture into a dynamic expression of identity.

Leading the pack are brands that have successfully captured the spirit of Vietnam's bustling cities. They draw inspiration from the country's rich history, vibrant street life, and the energy of its creative communities. From bold graphics to minimalist designs, these brands offer a wide range of styles that appeal to diverse tastes. Whether it's oversized hoodies, statement tees, or edgy accessories, Vietnamese streetwear is making waves in the global fashion scene.

As we step into 2024, the top 10 streetwear brands from Vietnam are those that push boundaries, challenge norms, and redefine what it means to be fashionable. These labels are not just following global trends but are also setting them, proving that Vietnam is a significant player in the world of streetwear.

What is Streetwear? 

Streetwear is a fashion style that emerged from urban culture, particularly in cities like Los Angeles and New York, during the late 20th century. Rooted in the skateboarding, hip-hop, and punk scenes, streetwear combines casual comfort with bold, statement-making designs. It’s characterized by graphic tees, hoodies, sneakers, and caps, often featuring logos, slogans, or pop culture references. Streetwear is as much about expressing individuality and attitude as it is about clothing. The style thrives on the blend of high fashion with street-level accessibility, creating a unique synergy between luxury and everyday wear.

What sets streetwear apart from other fashion trends is its deep connection to youth culture and its evolution through collaboration. Many streetwear brands partner with artists, musicians, and other designers to create limited-edition collections, driving exclusivity and desirability. This culture of collaboration and limited drops has turned streetwear into a global phenomenon, where demand often exceeds supply. As a result, streetwear has transcended its subcultural roots to become a significant influence on mainstream fashion, reflecting the attitudes and interests of the new generation.

Streetwear and it’s Vietnamese Influence 

Streetwear in Vietnam has developed a distinctive identity, shaped by the country’s rich cultural heritage and the rapid modernization of its cities. Vietnamese streetwear blends global urban trends with traditional elements, creating a style that is both contemporary and deeply rooted in local culture. Designers often draw inspiration from Vietnam’s history, art, and daily life, incorporating motifs like dragon imagery, traditional patterns, and iconic street scenes into their clothing. This fusion of old and new allows Vietnamese streetwear to stand out in the global fashion landscape, offering a fresh perspective on what urban fashion can be.

Moreover, Vietnam’s growing youth culture has significantly influenced the rise of streetwear. With the younger generation embracing creativity, self-expression, and social media, streetwear has become a platform for showcasing individuality. Local brands are not just mimicking global trends; they’re setting their own, driven by the energy of Vietnam’s bustling cities and the vibrancy of its communities. This evolution reflects how streetwear in Vietnam is more than just fashion—it’s a movement that captures the spirit of a new generation while paying homage to the country’s cultural roots.

List of Vietnam streetwear brands you need to know in 2024

Here’s a brief introduction and an overview of some of the leading Vietnamese streetwear brands you need to know in 2024. These brands represent the creative energy and cultural diversity that define Vietnam’s rapidly growing streetwear scene. Each brand offers a unique perspective, blending local heritage with contemporary urban style, making them essential for anyone looking to stay ahead of the trends.

1. Fanci Club

Fanci Club has quickly risen to prominence as one of Vietnam’s most innovative and eclectic fashion brands. Known for its sustainable approach to fashion, Fanci Club focuses on upcycling and transforming vintage materials into high-fashion pieces. The brand’s designs are characterized by their bold patterns, vibrant colors, and an unapologetic embrace of maximalism. Each item is a one-of-a-kind creation, handcrafted with meticulous attention to detail, making it a favorite among fashion-forward individuals who value originality and sustainability.

What truly sets Fanci Club apart is its commitment to ethical fashion. The brand emphasizes the importance of sustainability by repurposing discarded fabrics and garments, breathing new life into what would otherwise be waste. This eco-conscious approach resonates strongly with the growing movement towards slow fashion, where consumers seek to reduce their environmental impact without compromising on style. By combining sustainability with high fashion, Fanci Club is not just a brand; it’s a statement about the future of fashion in Vietnam and beyond.

In addition to its focus on sustainability, Fanci Club is celebrated for its creative storytelling. Each collection tells a unique story, often inspired by themes of nostalgia, romance, and fantasy. The brand’s whimsical aesthetic and daring designs have garnered a loyal following both in Vietnam and internationally. With its distinctive blend of environmental responsibility and artistic expression, Fanci Club continues to redefine the boundaries of streetwear, making it a must-watch brand in 2024.

2. Subtle Le Nguyen

Subtle Le Nguyen is a rising star in Vietnam’s streetwear scene, known for its minimalist designs and sophisticated aesthetic. Founded by designer Le Nguyen, the brand focuses on creating timeless pieces that balance simplicity with elegance. Subtle Le Nguyen’s approach to streetwear is refined, with an emphasis on clean lines, neutral color palettes, and high-quality fabrics. The brand’s philosophy is rooted in the idea that less is more, appealing to those who appreciate understated yet impactful fashion.

What makes Subtle Le Nguyen stand out is its attention to craftsmanship. Each piece is carefully tailored to ensure a perfect fit, with an emphasis on the finer details that elevate the overall design. The brand often incorporates subtle branding, which adds a touch of exclusivity without overpowering the minimalist aesthetic. This blend of refinement and urban style has made Subtle Le Nguyen a go-to label for those who seek a more polished take on streetwear.

In addition to its design philosophy, Subtle Le Nguyen is committed to sustainability. The brand prioritizes ethical production practices and often uses eco-friendly materials. By combining minimalist design with responsible fashion, Subtle Le Nguyen offers a thoughtful alternative to fast fashion. As the brand continues to grow, it remains dedicated to pushing the boundaries of what streetwear can be, making it a standout in Vietnam’s fashion landscape in 2024.

3. CAOSTU

CAOSTU is a bold and innovative streetwear brand that has been making waves in Vietnam's fashion scene. Known for its daring designs and unique approach to fashion, CAOSTU embraces a mix of street culture and high fashion, creating pieces that are both edgy and refined. The brand often experiments with unconventional materials, vibrant prints, and avant-garde silhouettes, pushing the boundaries of traditional streetwear. CAOSTU’s collections are a reflection of the dynamic energy of modern youth, capturing the spirit of rebellion and creativity.

A key feature of CAOSTU’s appeal is its ability to blend art and fashion seamlessly. The brand frequently collaborates with local artists and designers, resulting in collections that are as much about visual storytelling as they are about clothing. These collaborations allow CAOSTU to stay at the forefront of contemporary trends while maintaining a distinctly Vietnamese identity. Each piece is designed to make a statement, whether through bold graphics, unexpected textures, or striking cuts, making CAOSTU a favorite among fashion enthusiasts who crave individuality.

CAOSTU’s influence extends beyond just clothing; it’s a lifestyle brand that resonates with a community of creatives, artists, and trendsetters. The brand’s commitment to originality and fearless design has positioned it as a leader in Vietnam’s streetwear movement. As CAOSTU continues to evolve, it remains a brand to watch in 2024, with its innovative approach to fashion capturing the attention of both local and international audiences.

4. AEIE Studios

AEIE Studios is a cutting-edge streetwear brand from Vietnam, known for its minimalist aesthetic and forward-thinking designs. The brand focuses on creating pieces that are both functional and stylish, with a strong emphasis on clean lines, neutral tones, and subtle detailing. AEIE Studios embodies the modern, urban lifestyle, offering versatile clothing that can easily transition from day to night. The brand’s minimalist approach is complemented by a commitment to quality, with each piece crafted from premium materials to ensure durability and comfort.

AEIE Studios stands out in the Vietnamese streetwear scene for its thoughtful design philosophy. Rather than following fleeting trends, the brand prioritizes timelessness and versatility, creating collections that remain relevant season after season. This approach has garnered a loyal following among fashion-conscious individuals who appreciate the brand’s understated elegance and attention to detail. AEIE Studios’ clothing is designed to be layered and mixed, allowing wearers to express their personal style effortlessly.

In addition to its minimalist designs, AEIE Studios is also known for its commitment to sustainability. The brand is dedicated to reducing its environmental impact by using eco-friendly materials and ethical production practices. This focus on responsible fashion resonates with the growing demand for sustainability in the industry. AEIE Studios’ blend of modern design, high quality, and sustainability makes it a key player in Vietnam’s streetwear landscape in 2024, appealing to those who value both style and substance.

5. DUC Studio

Duc Studio is a dynamic streetwear brand that has quickly become a staple in Vietnam’s fashion scene. Known for its bold, graphic-heavy designs, the brand captures the essence of modern street culture with a distinctly Vietnamese twist. Duc Studio’s collections are characterized by vibrant colors, eye-catching prints, and a playful yet edgy aesthetic. The brand often draws inspiration from pop culture, urban landscapes, and the bustling energy of Vietnamese cities, resulting in pieces that are both contemporary and culturally resonant.

One of Duc Studio’s defining features is its commitment to storytelling through fashion. Each collection is thoughtfully curated to convey a narrative, whether it’s a reflection of social issues, a celebration of youth culture, or an exploration of Vietnamese identity. This narrative-driven approach adds depth to the brand, making its clothing more than just fashion—it’s a form of self-expression. Duc Studio’s ability to blend creativity with cultural commentary has earned it a dedicated following among the country’s fashion-forward youth.

In addition to its artistic vision, Duc Studio is also recognized for its quality craftsmanship. The brand takes pride in producing well-made garments that are both stylish and durable. With a focus on detail and innovation, Duc Studio continues to push the boundaries of streetwear in Vietnam, making it a brand to watch in 2024. Whether you’re drawn to its vibrant designs or its cultural relevance, Duc Studio offers a fresh and exciting perspective on modern streetwear.

6. HYPNOTISM STUDIO

HYPNOTISM STUDIO is an avant-garde streetwear brand from Vietnam, known for its experimental designs and artistic flair. The brand’s aesthetic is rooted in a blend of surrealism and street culture, resulting in clothing that is both visually striking and conceptually rich. HYPNOTISM STUDIO frequently employs bold graphics, unusual textures, and intricate detailing to create garments that challenge conventional fashion norms. Each piece is a statement, pushing the boundaries of what streetwear can be and appealing to those who seek to make a strong impression through their attire.

What sets HYPNOTISM STUDIO apart is its commitment to merging art with fashion. The brand often collaborates with local and international artists to infuse its collections with unique, one-of-a-kind designs. This fusion of art and streetwear creates a dynamic and constantly evolving brand identity. HYPNOTISM STUDIO’s designs are not only about aesthetics but also about provoking thought and sparking conversation, making each piece a conversation starter.

In addition to its creative approach, HYPNOTISM STUDIO places a strong emphasis on quality and craftsmanship. The brand ensures that its garments are not only visually impressive but also well-made and durable. This focus on quality, combined with its innovative designs, has positioned HYPNOTISM STUDIO as a leader in Vietnam’s streetwear scene. As the brand continues to push creative boundaries, it remains a key player in the evolution of modern street fashion.

7. FRAGILE CLUB

FRAGILE CLUB is a distinctive streetwear brand from Vietnam, celebrated for its fusion of high fashion and urban edge. Known for its deconstructed designs and experimental approach, FRAGILE CLUB offers pieces that challenge traditional streetwear aesthetics. The brand’s collections are characterized by their raw, unfinished details, asymmetrical cuts, and a blend of contrasting materials. This avant-garde style reflects a rebellious spirit and a desire to break free from conventional fashion norms, making FRAGILE CLUB a standout in the Vietnamese streetwear scene.

A key aspect of FRAGILE CLUB’s appeal is its emphasis on storytelling and emotion. Each collection often explores themes of fragility, resilience, and transformation, creating garments that evoke a sense of introspection and personal connection. This thematic approach adds depth to the brand’s designs, turning clothing into a form of self-expression and narrative art. The brand’s commitment to pushing boundaries and experimenting with new styles has garnered it a dedicated following among those who appreciate fashion as a means of artistic exploration.

In addition to its innovative designs, FRAGILE CLUB is known for its attention to detail and quality craftsmanship. The brand carefully selects materials and employs meticulous production techniques to ensure that each piece is both stylish and durable. This combination of cutting-edge design and high-quality manufacturing has established FRAGILE CLUB as a leading force in Vietnam’s streetwear landscape. As it continues to evolve, the brand remains a symbol of creativity and avant-garde fashion.

8. AESIR STUDIOS

AESIR STUDIOS is an influential streetwear brand from Vietnam, renowned for its blend of Scandinavian minimalism and urban style. The brand’s aesthetic is defined by its sleek, modern designs, featuring clean lines, muted colors, and high-quality materials. AESIR STUDIOS emphasizes simplicity and functionality, creating pieces that are versatile and effortlessly stylish. This minimalist approach caters to those who prefer a refined yet impactful look, with garments that exude a sense of understated elegance.

One of AESIR STUDIOS’ standout features is its focus on craftsmanship and precision. The brand pays meticulous attention to every detail, from the cut of the fabric to the stitching, ensuring that each item is both durable and comfortable. This dedication to quality is matched by a commitment to ethical production practices, with a focus on sustainability and responsible sourcing. AESIR STUDIOS’ blend of sophisticated design and environmental consciousness has earned it a reputation as a forward-thinking brand in the Vietnamese streetwear scene.

AESIR STUDIOS also excels in creating a cohesive brand identity through its collections. Each line is thoughtfully curated to reflect a modern, cosmopolitan lifestyle, appealing to fashion enthusiasts who value both style and substance. As the brand continues to innovate and expand, it remains a key player in the evolving landscape of Vietnamese streetwear, offering a fresh perspective on urban fashion for 2024.

9. ALCYUS.Co

ALCYUS.Co is a prominent Vietnamese streetwear brand known for its innovative designs and bold fashion statements. The brand stands out with its unique approach to urban fashion, blending futuristic aesthetics with traditional influences. ALCYUS.Co’s collections are characterized by their use of experimental materials, striking graphics, and unconventional silhouettes. This mix of modernity and tradition creates a distinctive look that appeals to trendsetters who seek to make a statement through their clothing.

The brand’s commitment to quality and craftsmanship is evident in every piece. ALCYUS.Co emphasizes precision in its manufacturing process, ensuring that each garment not only looks impressive but also provides superior comfort and durability. This focus on excellence is complemented by the brand’s dedication to pushing creative boundaries, making its designs both eye-catching and functional. ALCYUS.Co’s approach to fashion reflects a fusion of high design and street culture, positioning it as a leader in Vietnam’s streetwear market.

ALCYUS.Co also engages with its community through collaborations with local artists and designers, adding an extra layer of creativity and authenticity to its collections. By incorporating diverse artistic influences and staying ahead of trends, ALCYUS.Co continues to influence the Vietnamese streetwear scene. Its innovative designs and commitment to quality make it a key brand to watch in 2024.

10. MAVERIK STUDIO

MAVERIK STUDIO is a dynamic streetwear brand from Vietnam, renowned for its edgy designs and fearless approach to fashion. The brand’s aesthetic is defined by its bold graphics, vibrant colors, and experimental silhouettes, offering a fresh take on contemporary streetwear. MAVERIK STUDIO’s collections often feature eye-catching prints and striking patterns, reflecting a rebellious spirit and a desire to stand out. The brand’s designs are perfect for those who embrace a daring, non-conformist style and are not afraid to make a statement.

In addition to its distinctive designs, MAVERIK STUDIO is known for its commitment to innovation and creativity. The brand frequently experiments with new materials, textures, and techniques, ensuring that each collection offers something unique and exciting. This emphasis on creativity is matched by a dedication to quality craftsmanship, with a focus on creating garments that are both stylish and durable. MAVERIK STUDIO’s ability to blend cutting-edge fashion with high-quality production has established it as a standout brand in the Vietnamese streetwear scene.

MAVERIK STUDIO also engages with the broader creative community through collaborations and artistic projects. By partnering with local artists and designers, the brand infuses its collections with a diverse range of influences and perspectives. This collaborative spirit adds depth to its designs and reinforces its position as a leading force in Vietnam’s streetwear movement. As the brand continues to evolve, MAVERIK STUDIO remains a key player in shaping the future of urban fashion in 2024.

Conclusion

The Vietnamese streetwear scene in 2024 is a vibrant tapestry of creativity, innovation, and cultural expression. From the minimalist sophistication of AEIE Studios to the avant-garde designs of HYPNOTISM STUDIO, these brands are redefining what streetwear can be. Each label brings a unique perspective, blending traditional Vietnamese influences with modern urban aesthetics to create garments that are both stylish and meaningful. The emphasis on sustainability, quality craftsmanship, and artistic collaboration highlights the depth and diversity of Vietnam’s fashion industry.

As these brands continue to push boundaries and set trends, they are not only shaping the future of streetwear in Vietnam but also making their mark on the global stage. Whether through bold graphics, experimental designs, or ethical production practices, Vietnamese streetwear brands are establishing themselves as key players in the international fashion landscape. With their innovative approaches and commitment to excellence, they are poised to influence fashion trends worldwide, proving that Vietnam is a powerhouse of contemporary street style.